[Case Study] AR Promotion (Utilizing the AR App Artist)

We propose a promotional plan utilizing an AR app as a photo spot to liven up the storefront! By using a general-purpose AR app, costs can also be reduced.

We received a request from the JR West Japan Isetan Lucua Ire store for a promotion that highlights unique characters to enhance the Christmas season. We proposed a plan utilizing the versatile AR app "ARtist." We created life-sized sample panels and conducted repeated experiments to determine the most effective marker placements, which led to a cost-effective proposal compared to building an original app, resulting in an order from them. 【Case Overview】 ■ JR West Japan Isetan Lucua Ire Store ■ 【2017 CHRISTMAS - Isetan's Christmas -】 AR Promotion (utilizing the AR app "Artist") ■ Period: December 2017 ■ Production Examples ・Installed AR interactive panels as one of the photo spots to liven up the store during the Christmas season. ・Launched a promotion where posting with the hashtag “#LucuaIsetanChristmas” would earn a novelty gift. *For more details, please refer to the PDF document or feel free to contact us.

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