Achieved the highest member acquisition among all past campaign initiatives! Also met the campaign sales target.
We would like to introduce a case study of "manga content" implemented by Jeju Air. The company conducted a promotion using influencer manga artists as part of a special ticket sale campaign. We believed that manga initiatives are a unique PR method in Japan and could achieve high cost-effectiveness. Targeting the younger generation in Japan, we distributed PR manga created by three influencer manga artists on Instagram. This campaign particularly resulted in a significant increase in member acquisition compared to previous campaigns. [Case Overview] ■ Reason for Implementation: Aiming for high cost-effectiveness ■ Results - Achieved the highest member acquisition among all past campaign initiatives - Met the campaign sales targets *For more details, please refer to the related links or feel free to contact us.
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Our company, with the corporate philosophy of "Changing emotions and actions through manga content," established the "advertising manga" business in 1988. We have a wide range of experience in producing manga for advertising, recruitment, internal manuals, and business books, boasting approximately 2,000 companies and 10,000 production achievements. If you are considering manga production, please feel free to consult with us.
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