Morita Aluminum Industry and Mizukami jointly developed "A thoroughly simple clothes drying rod that we want to deliver to those who are particular about interior design."
■The goal was "just a simple stick" In recent years, indoor drying rods have become an essential item due to changes in lifestyle and the environment. While being a practical item, there is a demand for it to "blend into the interior and have high design quality." Morita Aluminum Industry, known for its many design awards and reputation in design, and Mizukami have developed a new retractable drying rod. The goal was "just a simple stick." We stripped away the unevenness of the caps and visual elements, leaving only the minimum necessary functions. - Making a simple drying rod even simpler - A design that "fits well" in the space, whether it's a rod holder, hanger, laundry, or the surrounding environment, without being intrusive. That is the retractable drying rod 'simple laundry bar SEN.' ■Length and color tailored to your lifestyle It can extend from a minimum of 128.5 cm to a maximum of 230 cm, with a load capacity of 10 kg. To allow for selection based on the color and texture of wallpaper, exterior walls, fixtures, and matching furniture, it is available in two matte colors: black and white.
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basic information
■Product Name: Simple Laundry Bar SEN ■Color: White/Black ■Product Dimensions: Shortest: 1285mm Φ32mm Longest: 2300mm Φ32mm ■Material: Aluminum, ASA Resin, ABS Resin ■Load Capacity: 10kg ■Product Weight: 582g
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Applications/Examples of results
Outdoor/indoor telescopic clothes drying rod
Detailed information
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When the laundry is hung out to dry, the most fitting shape is surely "just a single rod." By eliminating the step between the resin parts and the aluminum frame, we aimed to break away from the conventional image of a rod and achieve a refined appearance that resembles a single line.
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A simple design that blends into the space. A comfortable place, kept comfortable. That is the simple laundry bat SEN.
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Available in two colors: a simple "White" SUB23-WH that blends well with your room, and a stylish "Black" SUB23-BK.
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Company information
We will utilize our extensive connections with valuable partners and product knowledge to find and create products that match our customers' industries and needs, and make proposals accordingly. As a trading company, we have received various requests from users regarding products during our procurement and delivery processes. To meet all conditions such as "function," "design," "color," "pattern," and "price," we developed our own brand "First." In 2015, we obtained a patent for "Angel's Underfloor," which was developed with safety and cost considerations to provide a comfortable living environment under the floor. Since 2016, we have inherited the business from Abbey Road Co., Ltd. and have also been working on the development and sale of baby and kids products to support childcare (such as toilet spaces, diaper changing tables, baby chairs, nursing chairs, kids spaces, kids circles, etc.). On April 1, 2018, we renewed "Abbey Road" to "Omoio omoio." Moving forward, we will continue to align with our customers' perspectives, strive to develop new products that meet their needs, pursue the added value created by new products, and aim for better manufacturing in our product development efforts.