[Case Study] YouTube Channel Management

A YouTube channel that values the thoughts of wine producers.

Rack Corporation handles over 100 types of wine, primarily from the Burgundy region of France, as well as from New Zealand, Spain, and Argentina. Under the belief of "valuing the thoughts of the producers," they launched a YouTube channel, and Daihei Printing assisted with video planning proposals, translation, editing, and YouTube management. The videos are updated weekly, featuring not only recommendations for wines but also interviews with producers (domains) about the year's harvest conditions, as well as introductions to vineyards, harvesting, and winemaking processes. The vast landscapes that cannot be seen in Japan provide not only wine knowledge but also the charm of enjoying diverse scenery as if one were on a sightseeing trip. [Case Overview] ■ Rack Corporation ■ YouTube Channel Management ■ Period: October 2021 ■ Customer Evaluation - They provided extensive support from video production and editing to YouTube channel management. *For more details, please refer to the PDF document or feel free to contact us.

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