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  6. Free assessment for the readability of catalogs: Kenbunsha's UCD solution.

Free assessment for the readability of catalogs: Kenbunsha's UCD solution.

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last updated:Oct 04, 2022

研文社 西日本営業部
研文社 西日本営業部
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Is it getting through? That design. We will provide a free diagnosis of your company's printed materials (1 page).

The importance of "delivering information" is increasingly growing due to the diversification of services and users, as well as the recommendation for non-face-to-face interactions during the COVID-19 pandemic, while also becoming more challenging. Our company proposes to "communicate clearly" by implementing UCD (Universal Communication Design). Kenbunsha offers a universal design for communication that is easy to understand and accurately conveys information to anyone. The introduction of this design in manuals and catalogs achieves communication without stress or waste. It enhances your brand image, reduces unnecessary expenses, and increases profits. The "Tokyo Disaster Prevention Handbook," published by Tokyo Metropolitan Government in 2015, was created from the perspective of UCD and received high praise. Currently, UCD is expanding its implementation in financial institutions and the food industry. [Overview of Free Diagnosis of Print Material Readability] A qualified UCD specialist will provide a free diagnosis of one page of your printed materials. If you send us the PDF data, we will report the diagnosis results.

    Catalog and manual creation
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Free assessment for the readability of catalogs: Kenbunsha's UCD solution.

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  • Related Link - https://www.kenbunsya.jp/ucd_check/

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[Method of Diagnosis] This free diagnosis will assess the clarity of the following three points using scientific evidence. 1. Measurement of Information Quantity We will measure the amount of information on printed materials using an application and quantify it. 2. Measurement of Color Universal Design Using an application, we will identify color combinations that are difficult to distinguish. 3. Verification of Typography We will verify font size, line length, and line spacing based on readable numerical standards.

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Applications/Examples of results

[Customer Feedback] "There were voices from both inside and outside the company saying that the catalog was difficult to use. We received a proposal for a catalog diagnosis from Kenbunsha and requested their assistance. By entrusting them with the parts we were struggling to address, we were able to create something that is good in both design and functionality, and we have received positive feedback from customers saying it has become 'easier to understand.'" "There were many inquiries about the product manual, and we were having trouble responding. After conducting interviews, we received numerous comments such as 'it's difficult to read' and 'it's unclear,' so we requested a diagnosis and design changes from Kenbunsha. Thanks to their help, the number of inquiries has decreased, leading to improvements in our operations."

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- Diagnosing and Improving the "Clarity" of Design - Kenbunsha's UCD Solution

- Diagnosing and Improving the "Clarity" of Design - Kenbunsha's UCD Solution

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Reform of the production process at Kenbunsha! We will propose an improvement process tailored to your company's current situation.

Reform of the production process at Kenbunsha! We will propose an improvement process tailored to your company's current situation.

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If you're looking to improve catalog production, we offer catalog and manual production support services.

If you're looking to improve catalog production, we offer catalog and manual production support services.

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Company information

研文社

研文社 西日本営業部

Printing Industry

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Kembu Co., Ltd. is a printing company that provides optimal solutions to the problems faced by our customers and works towards solving social issues. Our mission is to "solve social issues with effective design," and we offer a one-stop service. We support customers not only in our bases in Tokyo and Osaka but also nationwide. There is an abundance of information surrounding us. Furthermore, the complexity of products and services has increased the volume of information, and the diversification of information dissemination through social media has heightened the risk of important information being buried or not communicated correctly. To address this social issue, Kembu Co., Ltd. provides "effective design." To date, we have been able to assist in solving the problems faced by social insurance organizations, mega banks, major life insurance companies, and manufacturing clients through "effective design," albeit in a small way. Kembu Co., Ltd. offers this unique service that cannot be found elsewhere.

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