It provides a detailed explanation of how to achieve ambidextrous management in marketing!
In a VUCA environment where common sense and customs no longer apply, companies need the ability to adapt to change and transform themselves, known as "dynamic capability." This document explains the ideal state of BtoB marketing necessary for exploring new business opportunities. It includes topics such as "Why is innovation needed now?", "What is ambidextrous management?", and "What is the demand center that marketing organizations should build?" Please take a moment to read it. [Contents] ■ Why is innovation needed now? ■ What is ambidextrous management? ■ What is required from marketing to realize ambidextrous management? ■ What is the demand center that marketing organizations should build? ■ Demand center-related services from MarketOne Japan *For more details, please refer to the PDF document or feel free to contact us.
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MarketOne is the Japanese subsidiary of MARKETONE INTERNATIONAL, headquartered in Boston, USA. We support our clients' marketing on a global scale from our bases in seven countries (with 20 years of service experience in over 25 countries). Since our founding, we have been providing consulting and execution support globally to realize "marketing that creates a sales pipeline." We offer customized services tailored to our clients' needs, including the establishment of demand center functions, practical roadmaps for account-based marketing (ABM), and execution support for marketing campaigns by professionals in various fields.