[Case Study] Retail/AI Function Person Attribute Analysis

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last updated：Feb 01, 2023

Idein 本社

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Introducing examples of understanding the behavior and attributes of non-purchasing customers that cannot be obtained through POS data.

We would like to introduce a case study that addresses the issue of having a high number of store visitors without corresponding sales. By implementing "Actcast" and installing AI cameras in the store, we can analyze the gender and age of visitors, allowing us to understand the differences between purchasing and non-purchasing customers. By cross-referencing the data of non-purchasing customers with POS data, it becomes possible to determine whether the targeted demographic truly matches the customer base. Furthermore, based on these results, we can optimize the display shelves to suit the customer demographics, as well as review products, in-store signage, and promotional content. 【Case Overview】 ■Challenge - High number of store visitors but no corresponding sales ■Results - Understanding the differences between purchasing and non-purchasing customers - Optimizing display shelves based on customer demographics - Ability to review products, in-store signage, and promotional content *For more details, please refer to the related links or feel free to contact us.

Related Link - https://www.idein.jp/ja/actcast

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"Actcast," the Edge AI platform ranked No. 1 in domestic market share for two consecutive years. - Advanced AI analysis can be performed on a small, inexpensive device the size of a credit card, dramatically reducing device costs (AI analysis that typically requires devices costing hundreds of thousands of yen can be conducted using devices costing only a few thousand yen). - Our proprietary acceleration technology enables cutting-edge AI analysis without the need to lighten AI models. - By using sensing devices equipped with cameras, microphones, thermometers, etc., diverse real-world information can be collected and utilized. - Multiple devices can be managed and operated remotely. - Edge AI sends only the minimum necessary information to the cloud, allowing for use while considering privacy and confidential information. Regarding "No. 1 in domestic market share": Based on the survey results of "Vendor Share (Number of Units) of Edge AI Platforms" from Deloitte Tohmatsu Mic Economic Research Institute's "Current Status and Future Outlook of the Edge AI Computing Market 2022 Edition" (https://mic-r.co.jp/mr/02530/). *For more details, please refer to the related links or feel free to contact us.

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Idein 本社

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We are a startup with unparalleled technical expertise that has achieved the acceleration of deep learning inference on inexpensive general-purpose devices. We have developed an edge AI platform called "Actcast" for field data collection using this technology, providing services to developers and businesses that develop, implement, and utilize practical AI/IoT systems. Moving forward, we will continue to contribute to the spread of AI/IoT systems in collaboration with partner companies. Our mission is to "enable all information in the real world to be handled by software," and we have been selected as a J-Startup by the Ministry of Economy, Trade and Industry in Japan, as well as being recognized as a NEXT unicorn company by the Nihon Keizai Shimbun. We have also received high praise internationally, becoming an AI Partner of Arm and an Inception Program Partner of NVIDIA.

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