Quantifying the total profit that can be earned from one customer (company)! Here’s a simple calculation formula.
"When CPC is 500 yen and CVR is 1%, CPA is 50,000 yen, so considering LTV, the ROI is high, right?" Haven't you often heard conversations like this lately? In this article, we explain the overview, calculation methods, and utilization of "LTV." LTV (CLV) refers to the value of a customer from the seller's perspective, meaning the profit that a customer brings to the seller, and it refers to "lifetime profit." In simplified terms, it quantifies the total profit that can be earned from one customer (or company). By properly setting this, it becomes possible to calculate how much profit can be generated based on the customer acquisition cost set for that one customer (or company). *For detailed content of the article, you can view it through the related links. *For more information, please refer to the PDF materials or feel free to contact us.
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【Contents】 ■What is LTV (CLV)? ■How to calculate LTV ■Why calculate LTV? ■Conclusion *For detailed content of the article, please refer to the related links. *For more information, please check the PDF document or feel free to contact us.
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*You can view the detailed content of the article through the related links. *For more information, please refer to the PDF document or feel free to contact us.
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Our company is committed to providing the best added value to existing services and offers comprehensive sales support to small and medium-sized enterprises in the BtoB sector. We believe our mission is to provide your company with lasting effects by generating current sales through sales outsourcing for new customer acquisition, and by strengthening your sales organization and establishing know-how through consulting.
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