Flexible OLED Market Application Demand Analysis 2023

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last updated：May 16, 2023

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- Analysis of the growth of flexible OLEDs regardless of adverse conditions -

Despite the global economic downturn in 2022, the flexible OLED market showed growth. The main application, the smartphone market, is shrinking. Nevertheless, smartphones equipped with flexible OLEDs achieved better performance than the previous year. A significant factor is Apple's strong presence in the smartphone market. Despite the recession, Apple has shown growth and further expanded the adoption of flexible OLEDs. Apple has become an indispensable player in the flexible OLED market. Additionally, Chinese smartphone manufacturers have also expanded their adoption. Chinese flexible OLED manufacturers have intensified their low-price strategies, supplying some products at lower prices than rigid OLEDs. As a result, Chinese smartphone manufacturers have expanded the adoption of flexible OLEDs even in mid-range smartphones. The adoption of flexible OLEDs in mid-range smartphones, which have higher sales volumes, has led to an increase in production. This expansion for Apple and Chinese manufacturers has allowed flexible OLEDs to show growth despite the recession.

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This report analyzes flexible displays, particularly flexible OLEDs. It provides a detailed overview of the market, manufacturers, production capacity analysis, applications, and technological trends. Additionally, it summarizes trends related to foldable OLEDs, foldable devices, and hybrid OLEDs. The report focuses on the current state and future of flexible displays centered around flexible OLEDs.