Points to Consider When Choosing High-Impact Promotional Items for the Real Estate Industry
In this article, we will introduce the effects of novelties, points to consider when choosing them, and recommended novelties for different usage scenarios.
The Effects of Novelties in the Real Estate Industry - The Effect of Increasing Recognition with Branded Novelties In the real estate industry, novelties often feature the names of house manufacturers and construction companies, similar to general novelties. Particularly, everyday-use novelties can also be expected to have a mere exposure effect. The more a novelty is used, the more it leaves a subtle memory in the recipient's subconscious, which could potentially lead to business opportunities triggered by some event. - The Effect of Increasing Attractiveness with Special Novelties If you want to enhance your attractiveness, it is advisable to utilize novelties that have a sense of specialness. A novelty that makes someone think, "Maybe I should check it out if I can get this novelty," is guaranteed to be effective. Additionally, when people receive something or experience a service, they often feel a sense of obligation to reciprocate. - The Effect of Differentiating from Competitors with Unique Novelties The real estate industry is highly competitive, so novelties are an effective means to showcase unique appeal compared to other companies. If a novelty is designed to be perceived as "interesting!" or "rare!", it can leave a strong impression.
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basic information
- Recommended novelties for rental contracts of apartments and condominiums For customers visiting for rental contracts of apartments and condominiums, practical stationery is recommended. For example, ballpoint pens, notepads, etc. The quality of service from real estate agents is also an important point in deciding on a rental contract. By utilizing novelties, the impression will improve, leading to an increase in contract rates. - Recommended novelties for greeting neighbors during new construction or renovation work For greeting neighbors during new construction or renovation work, daily necessities are recommended. For example, face towels, kitchen goods, laundry detergent, etc. When conducting new construction or renovation work, real estate companies may also visit neighbors to greet them. Distributing novelties that show consideration will create a good impression, making it seem like "a thoughtful company," and will lead to a good relationship. - Recommended novelties for attracting visitors to model houses and renovation exhibition halls Customers visiting model houses are often families. Providing items that children will enjoy will create the impression of being "a child-friendly company." For example, toys, calendars, tote bags, etc.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.