コシオカ産業 Product Lineup

The delivery time for novelties varies depending on the production method. This is because the necessary processes change based on whether you are using ready-made products as they are, adding names or printing, or creating original products. 【Case 1】 Using ready-made products as they are It is important to communicate not only the product name but also the required quantity and desired delivery date together to check the stock. 【Case 2】 Adding names or printing on ready-made products Do not assume that "since it's just name printing, it can be done quickly"; it is important to confirm the period from design finalization to delivery. 【Case 3】 Creating original products It is easier to express the brand's worldview and the company's unique concept. Five factors that affect the delivery time of novelties: 【Factor 1】 Product stock status Confirm whether the desired quantity can be secured. 【Factor 2】 Production quantity If producing novelties in the thousands for events like exhibitions, it is important to finalize the quantity early. 【Factor 3】 Printing and processing methods Check in advance whether the desired processing method can be accommodated in time. 【Factor 4】 Progress of design and proofing Include the time taken to confirm the design within the schedule. 【Factor 5】 Delivery location and shipping conditions It is important to confirm whether it can be delivered to the desired location by the desired date.

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Five Things to Decide Before Starting a Novelty Project Instead of thinking from the beginning about "what to create," it is important to first clarify "why you are creating it." 【Point 1】Purpose of the Novelty Project Before producing a novelty item, first clarify "why you are distributing it." 【Point 2】How to Set the Target Considering the product from the perspective of the recipient is key to planning a well-received novelty item. 【Point 3】Thinking About the Distribution Scene By specifically envisioning the scenario in which it will be distributed, it becomes easier to choose practical novelty items. 【Point 4】Setting the Budget for the Novelty By clarifying the budget, it becomes easier to make decisions when considering products and specifications. 【Point 5】Role of the Novelty It is important to think of the novelty not just as a one-time giveaway, but as a communication tool that connects the company and its customers.

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Tote bags are popular novelty items that are widely used in various situations such as open campuses, exhibitions, store campaigns, anniversaries, and brand promotions. 【Basic Knowledge 1】 What is Tote Bag OEM? OEM stands for "Original Equipment Manufacturing," which is a method of creating original products by requesting a company that specializes in manufacturing. The appeal of OEM lies in the ability to reflect the brand's identity not just by adding the company name, but in the product itself. 【Basic Knowledge 2】 Difference between OEM and Custom Printed Novelties In OEM production, you can plan based on the materials, shapes, and specifications of the bags. 【Basic Knowledge 3】 Reasons Companies Create Original Tote Bags They can be used as advertising media to convey the company or brand in everyday life.

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First, it is important to clarify the purpose and organize factors such as the target audience, distribution scene, and budget, and then determine the items and designs by working backward from the objective. Five things to decide before starting a novelty planning: Instead of thinking from the beginning about "what to create," it is essential to first clarify "why we are producing it." [Point 1] Purpose of the novelty planning Before creating a novelty, let's first clarify "why we are distributing it." [Point 2] How to set the target Thinking about the product from the perspective of the recipient is key to planning a well-received novelty. [Point 3] Consideration of the distribution scene By specifically envisioning the scene of distribution, it becomes easier to choose practical novelties. [Point 4] Setting the budget for novelties By clarifying the budget, it becomes easier to make decisions when considering products and specifications. [Point 5] The role of novelties It is important to think of novelties not just as one-time distribution items, but as communication tools that connect the company and customers.

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Therefore, when creating novelties, it is important to choose products that fit your purpose and budget, not just by simply looking for "cheap products," but by understanding the breakdown of production costs. Explaining the difference between the cost and production cost of novelties 【Basic Knowledge 1】 What is the cost of novelties Cost generally refers to the expenses necessary to provide goods or services. It is important to confirm "how much the company will ultimately pay for production." 【Basic Knowledge 2】 What is the production cost of novelties The key is not to decide on a budget based solely on the product price, but to consider all the necessary expenses from production to delivery as a whole. 【Basic Knowledge 3】 Reasons not to judge solely by cost By choosing products that are used for a long time, such as tote bags or tumblers, you can maintain a longer connection with the company.

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A lucky bag novelty is a promotional strategy that involves distributing or providing a collection of multiple novelties or original goods bundled together in a bag. Five benefits of utilizing lucky bag novelties: Lucky bags are not only a promotional tool that can bundle multiple items for distribution but also create a sense of specialness unique to the year-end and New Year season. 【Benefit 1】 Creates a sense of specialness Lucky bags are promotional items that easily convey a sense of specialness that differs from the usual. 【Benefit 2】 Provides the joy of unboxing Unlike simply handing over products, the ability to include the "joy of opening" is a unique feature of lucky bags. 【Benefit 3】 Allows for the combination of multiple novelties Another advantage of lucky bags is that they can deliver multiple items as a single set. 【Benefit 4】 Facilitates customer attraction and purchasing When aiming for sales promotion, it is important to plan not just for the distribution of lucky bags, but also to decide what actions you want to lead to. 【Benefit 5】 Makes it easier to leave a brand impression By designing the bag itself as "another novelty," it becomes easier to create touchpoints with the brand even after receiving the lucky bag.

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Purpose of distributing limited novelties at a pop-up store 【Purpose 1】 Create an incentive to visit Since the pop-up store has a limited duration, it is important to make people want to visit even before it opens. 【Purpose 2】 Increase purchase amount The key is the balance between the appeal of the novelty and the purchase conditions. 【Purpose 3】 Leave a memory of the brand or event By combining the special feeling of "only available at this limited event" with the practicality of "usable in everyday life," a short-term event can be connected to long-term brand engagement. Mechanisms to increase purchase unit price with novelties at the pop-up store 【Mechanism 1】 Make it a purchase benefit for spending over a certain amount In apparel and cosmetics, it is easier to encourage multiple purchases, making it a good match for bundled purchases. 【Mechanism 2】 Create a sense of rarity with limited quantities and first-come, first-served distribution It is important to plan considering actual visit predictions and purchase quantities to avoid ending distribution too early or having excess inventory. 【Mechanism 3】 Enhance collectability with multiple designs In entertainment and character brands, the enjoyment of "collecting" itself becomes an experience for fans, in addition to the products.

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Three Common Concerns About Creating Logo-Branded Novelties [Concern 1] Not knowing what kind of novelty to choose The important thing is to clarify the purpose of distribution and the target audience. [Concern 2] Not understanding the effect of adding a logo The key is to create a design that makes the recipient want to use it. [Concern 3] Worries about budget and delivery time Especially for trade shows, events, and campaigns, where the dates are set, delays in delivery can be a significant issue. Three Objectives for Creating Logo-Branded Novelties [Objective 1] Increase awareness of the company or brand The main goal of logo-branded novelties is to help people remember the company or brand. [Objective 2] Increase touchpoints with customers At trade shows and events, they provide a natural opportunity for attendees to learn about the company. [Objective 3] Enhance the corporate image Novelties also serve to convey the company's values and brand image.

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Oshi-katsu marketing" is a marketing method that focuses on consumers' feelings and behaviors, such as wanting to support their "oshi" (favorite) and wanting to feel close to them, and connects these to promotions and branding. Background of the growing attention on oshi-katsu [Point 1] The practice of oshi-katsu is spreading across a wide range of generations. It can be seen that having an "oshi" is not limited to a specific age group but is expanding to a broader demographic. [Point 2] A consumer market driven by oshi-katsu is being formed. Consumption related to oshi-katsu is not limited to the entertainment industry alone. [Point 3] A culture of enjoying oshi-katsu through social media is spreading. It is important to design experiences that not only provide products and novelties but also make people want to "take photos," "show them to others," and "share them on social media.

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Sports days and athletic festivals are important events that not only allow participating students and employees to enjoy, but also bring together supportive parents and stakeholders. By incorporating team colors and original designs into cheering goods, the overall sense of unity in the venue is enhanced, leaving a stronger impression of the event. Three benefits of creating original cheering goods for sports days and athletic festivals: 【Benefit 1】 Enhances team unity and solidarity Additionally, original design goods increase the awareness that "we are fighting as the same team," which can lead to improved motivation among participants. 【Benefit 2】 Contributes to enhancing the brand value of schools and companies Towels, bags, and apparel featuring school names or company logos can lead to continuous recognition as they are used in daily life. 【Benefit 3】 Becomes a commemorative item that can be used after the event For example, sports towels can be used in club activities or daily exercise. Tote bags and sacoche bags can be utilized in various situations such as commuting to school or shopping.

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In recent years, due to the growing health consciousness and interest in well-being, health-related novelty goods are increasingly being utilized in corporate promotional activities and branding. Five Reasons Why Health-Related Novelty Goods Are Gaining Attention [Reason 1] Rising Health Awareness and Corporate PR A significant feature is their ability to be used as tools to nurture relationships with companies. [Reason 2] High Practicality and Long-term Use Appeal By selecting products that align with the target audience's lifestyle, the value of the novelty can be enhanced. [Reason 3] Easy Communication of Corporate Values During recruitment activities or anniversaries, they serve as effective means to convey corporate culture and brand image. [Reason 4] Interest in SDGs and Well-Being The ability to express awareness not only of health but also of social and environmental issues is appealing. [Reason 5] Versatility That Easily Reaches a Wide Range of Generations The ability to create connections with many people without limiting the target audience is a significant strength of health-related novelty goods. Top 10 Popular Health-Related Novelty Goods Original bottles, sports towels, cooling towels, stretch bands, massage balls, eye masks, acupressure tools, pedometers, mini foam rollers, hand cream.

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When planning novelties for a collaboration café, it is important to consider the fans' needs, distribution methods, and design quality. What are novelties for a collaboration café? They are limited edition goods distributed for free through drink and food orders, in-store benefits, and campaigns. The main role of novelties is to create a "reason for customers to visit." Three benefits of producing novelties for a collaboration café: [Benefit 1] Leads to increased visits They play an important role in generating the motivation to visit, such as "I want to go because I want this novelty." [Benefit 2] Naturally spreads on social media Items with high design quality or novelties that express the world of the work are often posted with hashtags like "#collaborationcafé," "#worktitle," and "#fanactivities," leading to natural information dissemination by fans. [Benefit 3] Leads to acquiring repeat customers Limited-time novelties have the rarity of being "only available now," which can also encourage visits.

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10 Recommended Novelties for Halloween Events 1. Tote Bag It can be used frequently as a sub-bag for shopping or commuting even after the event, allowing companies and brands to promote themselves over a long period. 2. Eco Bag This novelty is recommended as it can enhance the company's image by showcasing environmental awareness. 3. Acrylic Keychain It is relatively low-cost and easy to produce, appealing to a wide range of age groups. 4. Can Badge By preparing multiple designs, it creates excitement with the question, "Which design will I get?" and adds collectability, leading to increased satisfaction among attendees. 5. Ballpoint Pen Used in various settings such as work, school, and home, it allows for long-term promotion of the company logo or brand name. 6. Clear File A classic item that is low-cost and easy to produce, suitable for mass distribution. 7. Pocket Tissue Not just a one-time gift, but an item that keeps the company name visible every time it is used, making it effective for increasing brand recognition.

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It is an important strategy to leave the experience of visiting as a memory, leading to repeat visits and the spread on social media. The Role and Importance of Novelties for Leisure Facilities Novelties function as items that deliver the afterglow of the experience into everyday life. [Role 1] Enhancing Experience Value Leisure novelties serve as a conclusion to the visit experience and play a role in strengthening the afterglow of the experience. It is important that the satisfaction with the experience and the evaluation of the novelty mutually influence each other. [Role 2] Promoting Repeat Visits The accumulation of contact frequency leads to a natural desire to revisit. Series novelties stimulate the psychology of collection. [Role 3] Creating a Mechanism for Social Media Spread Leisure novelties are very compatible with social media strategies. By combining them with hashtag campaigns, user-generated content (UGC) is accumulated, leading to long-term recognition expansion.

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User-generated photo posts and reviews on social media serve as a powerful force in explosively expanding recognition of works and brands without incurring advertising costs. Three marketing effects that companies should implement with "fan activity novelties": - Effect 1: Fans voluntarily become "walking billboards" and spread the word on social media (buzz). By featuring their company’s novelties in photos posted by fans, such as commemorative shots at collaboration cafes, records of pilgrimage to sacred sites, and "loot reports" in front of live venues, it leads to secondary and tertiary dissemination. - Effect 2: Dramatic improvement in purchase incentives and campaign participation rates (average customer spending). By implementing strategies like "Receive an original pouch with purchases over XX yen" or "Distributing limited tote bags for pre-registration or survey responses" at pop-up stores and tie-up campaigns, the psychological barriers to purchasing can be significantly lowered. - Effect 3: Not just a fleeting trend, but integrating into daily life to create brand fans. Especially with bags and pouches designed for everyday use, they can deeply integrate into the daily lives of end users during commutes, school, and regular shopping.

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To achieve results within a limited budget, it is important to choose practical novelties. Three reasons why practical novelties are chosen: [Reason 1] They increase the frequency of contact with the company name. Unlike advertisements that are only seen once, practical novelties are used repeatedly in daily life, keeping the company name and logo in view. [Reason 2] They are well-suited for corporate initiatives. In corporate initiatives, where long-term relationship building is necessary, practical novelties are a good choice. [Reason 3] Their value lies in continued use. Practical novelties only demonstrate their high effectiveness when they are used continuously.

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Promotional items are an important marketing tool that helps enhance corporate recognition and shape brand image. Three basic steps for ordering promotional items: 【Step 1】 Organize the purpose and target To successfully order promotional items, it is essential to articulate "who" and "for what purpose" they will be distributed from the outset. 【Step 2】 Determine the budget and quantity Setting a reasonable budget and realistic quantity makes it easier to prevent troubles after placing the order. 【Step 3】 Confirm the process from ordering to delivery By understanding the flow from ordering to delivery in advance, you can proceed with a more relaxed schedule. Three common pitfalls when ordering promotional items: 【Point 1】 Proceeding with an unclear purpose In ordering promotional items, the initial purpose setting greatly influences the results. 【Point 2】 Ordering without considering the delivery date Managing the schedule with ample time is a crucial factor for the success of ordering promotional items. 【Point 3】 Choosing a vendor based solely on price When ordering promotional items, it is important to consider not only the price but also the support system and track record.

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To achieve results in promotional activities, it is essential to have a design that not only looks beautiful but also incorporates strategy and consistency. Three basic strategies for promotional design: 【Strategy 1】 Clarify the purpose of the promotional design If you proceed with production while the purpose is vague, it will not lead to results. This is because design is merely a means to solve problems. 【Strategy 2】 Set a specific target audience If it is for staff, practical benefits are important; if it is for decision-makers, return on investment is crucial. 【Strategy 3】 Ensure consistency with the corporate brand By reflecting not only the logo and colors but also the company's stance and values, trust is enhanced. Three key points for enhancing the effectiveness of promotional design: 【Point 1】 Design to enhance visibility Place important messages prominently and use color to emphasize them effectively. 【Point 2】 Create a layout that considers the flow of actions It is important to clarify words that encourage action and to design a layout that considers the flow of vision. 【Point 3】 Focus on a single message to enhance communication It is important not to overload with information and to clearly articulate the value you want to convey.

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Recruitment novelties are an effective means of leaving a strong impression of the company and increasing the desire to apply. Three roles of recruitment novelties: [Role 1] Enhancing corporate recognition In recruitment activities, the frequency of contact directly correlates with the desire to apply. It is important to design with an awareness of expanding recognition. [Role 2] Increasing desire to apply Design that reflects the company's worldview leads to an increase in desire to apply. [Role 3] Differentiation from other companies Designing novelties with differentiation in mind is the first step towards becoming a chosen company. Three points for selecting recruitment novelties: [Point 1] Designing the target By specifying the target image, the selection criteria become clear, making the establishment of a recruitment persona the starting point for success. [Point 2] Practicality and design It is important to balance practicality and brand expression. [Point 3] Budget allocation considerations Deciding budget allocation based on purpose increases cost-effectiveness and enhances relative results.

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If the goods that have been carefully produced cannot meet the expectations of fans, there is even a risk of damaging the brand image. What are the three latest novelty trends to watch for in 2026? [Trend 1] Utilizing "NFC and AR technology" to merge digital and real experiences. For example, embedding NFC tags in acrylic stands so that when a smartphone is held up, exclusive voice messages play. [Trend 2] "Personalization features" that further accelerate fan activities. Leaving room for fans to add their own touches will be a key point for projects in 2026. [Trend 3] Contributing to a circular society with "eco and upcycled materials." "Upcycled goods" made from scraps of costumes that were supposed to be discarded or materials reused from event venues are gaining attention.

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Simply distributing items will not enhance promotional effectiveness, so strategic design is important. Three reasons why manufacturers create beverage novelties: [Reason 1] Purpose of expanding brand recognition Creating designs that lead to continuous contact is an important perspective for beverage manufacturers. [Reason 2] Promotional effectiveness during new product launches Designs that transform the appeal of new products into experiences are required. [Reason 3] Background of strengthening in-store promotions Creating novelties that design in-store experiences influences results. Five recommended items for beverage novelties: [Recommendation 1] Tumbler An item that can be used for a long time. [Recommendation 2] Cooler bag Naturally evokes scenes of carrying beverages, which also connects to product image appeal. [Recommendation 3] Bottle holder A highly visible promotional tool. [Recommendation 4] Coaster Can be produced at a relatively low cost, making it suitable for mass distribution. [Recommendation 5] Glass or mug A novelty that can directly express the "drinking experience."

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Travel goods are highly practical and popular gift items for presents. Three reasons to choose travel goods as a gift: [Reason 1] High practicality Storage pouches and bags can be useful for organizing at home or as sub-bags for commuting or going to school even after the trip. [Reason 2] Easy to give to anyone, regardless of gender By choosing designs that are simple and sophisticated, you can give them to a wide range of people, including friends, family, and workplace superiors, regardless of age or lifestyle. [Reason 3] Connected to travel memories Every time you pick up the gift you received during travel or sightseeing, it serves as a reminder of the person who gave it to you and the background behind their choice. Three points to consider when choosing travel goods as a gift: [Point 1] Choose compact and easy-to-carry items Items that are easy to store, like foldable bags or small pouches, are convenient. [Point 2] Choose items that can be used not only for travel but also in daily life Tote bags and pouches can be utilized not just for travel but also for everyday outings. [Point 3] Choose designs that can be used by anyone, regardless of gender Simple colors and basic designs are easy to use for both men and women.

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Summer festivals are important touchpoints for regional revitalization and corporate branding, and the design of novelties, which serve as the first contact experience with visitors, can greatly influence the overall impression and satisfaction of the event. What are summer festival novelties? Five benefits obtained Summer festival novelties are not just giveaways; they are important marketing strategies that design the visitor experience itself. 【Benefit 1】 They create motivation to attend Special novelties can enhance the desire to attend. 【Benefit 2】 They create memorable experiences It is important to design the impression at the moment of receiving and the subsequent usage experience. 【Benefit 3】 They contribute to branding for companies and municipalities Novelties that are used regularly have the effect of reminding people of the brand over a long period. 【Benefit 4】 They promote social media dissemination Novelties that make people want to take photos enable visitors to become information disseminators, leading to increased recognition of the event. 【Benefit 5】 They improve satisfaction and encourage repeat visits Creating continuous touchpoints through novelties is effective for acquiring repeat visitors.

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Golden Week is a time when the number of customers increases throughout the year, but it is also a period with many competitors, making the difference in strategies directly impact results. Three reasons why Golden Week promotions are challenging: [Challenge 1] Many competitors make differentiation difficult. It is important to clearly present the "reason to buy here" by utilizing novelties. [Challenge 2] The motivation to visit can easily weaken. Elements such as "limited" and "first-come, first-served" are particularly effective. [Challenge 3] Short-term strategies tend to be the norm. If the items are used repeatedly in daily life, connections will continue even after distribution.

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Father's Day (the third Sunday in June) is an important event for expressing gratitude, alongside Mother's Day. However, it is also an excellent opportunity to strengthen "customer touchpoints" in the business scene. Three reasons why Father's Day novelties are effective for promotions: [Reason 1] It leads to increased store visits. By preparing novelties, a reason to visit the store is created, and when combined with social media and in-store announcements, it functions as a stronger customer attraction strategy. [Reason 2] It leads to an increase in average purchase value. By designing promotions such as "free gift with purchases over a certain amount," it is possible to raise the customer's spending. [Reason 3] It creates a sense of exclusivity. Limited designs and time-limited elements enhance rarity and encourage purchases. Three points for successfully implementing Father's Day novelties: [Point 1] Selection tailored to the target audience. Choosing items that appeal to men in their 30s to 60s is important. [Point 2] Creating a sense of exclusivity. Combining limited quantities with exclusive designs creates rarity. [Point 3] Campaign design. Utilizing novelties as purchase incentives or in-store incentives is effective.

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Early summer is a time when opportunities for going out increase with rising temperatures, making it easier to enhance the effectiveness of promotional measures. Reasons and effects of pre-summer promotional goods People are more likely to feel that they can "use it from now on," which leads to an increase in usage rates and contact frequency. Here, we will explain the specific effects of utilizing promotional goods before summer. [Effect 1] Appeal effect aligned with the rise in demand Immediately after demand becomes apparent, there tends to be an increase in interest in products and services. [Effect 2] Impression retention through early contact Establishing contact earlier than competitors. [Effect 3] Increased contact due to prolonged usage period The length of the usage period leads to an increase in contact frequency.

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In outdoor events and campaigns, the quality of distributed items greatly influences brand perception and satisfaction. Features of Outdoor Novelties [Feature 1] Functionality suitable for outdoor use Design adapted to outdoor environments leads to long-term use. [Feature 2] Importance of portability Ease of carrying contributes to increased satisfaction. [Feature 3] Length of brand exposure opportunities Tumblers and chairs are used for extended periods. Frequent use enhances brand recognition. Perfect for events and promotions! Top 5 recommended outdoor novelties [Recommendation 1] Eco bags and tote bags Enhancing design also improves brand appeal. [Recommendation 2] Stainless steel bottles and tumblers High practicality allows for continuous brand exposure. [Recommendation 3] Leisure sheets and portable chairs These novelties pair well with events. [Recommendation 4] Folding cooler bags Combines practicality with seasonality. [Recommendation 5] Outdoor LED lights Also gaining attention for disaster prevention purposes, with expectations for long-term use.

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In 2026, there is a strong trend emphasizing "experiential value" and "individuality (personalization)," with items that can be enjoyed continuously gaining attention. The representative examples of this are the classic "sticker books" and the currently trending "snack books" on social media. Three reasons why sticker books and snack books are chosen as children's novelties: [Reason 1] The "joy of collecting" encourages repeat visits. The greatest appeal of sticker books is their collectability. The desire of children to say, "I want the next sticker too!" becomes a powerful motivation for them to return. [Reason 2] The "snack book" as a new expression of individuality. This is the very essence of the 2026 trend of "expressing individuality." For children, it becomes a treasure, and for parents, it serves as a record of growth, providing a novelty with "irreplaceable" value. [Reason 3] Long-term storage at home leads to continued brand exposure. Every time stickers are applied or snacks are recorded, the company logo comes into view, allowing the brand to naturally permeate the lives of parents and children.

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What is Generation Z? Characteristics to Understand Through Novelty Planning Generation Z refers to the generation born from the late 1990s to the early 2010s. They are also called the "SNS Native Generation." As a result, they tend to prioritize the following values: - Whether it is something they want to share on social media - Whether there is a relatable worldview - Whether it has high practicality - Whether it involves sustainable practices - Whether it allows for self-expression Three Values Generation Z Seeks in Novelties [Value 1] Relatable Design They prioritize an appealing appearance over prominently displaying the company logo. [Value 2] High Practicality The important perspective is whether they will want to continue using it. [Value 3] Experience Value Worth Sharing on Social Media It is necessary to consider the design for spreading after distribution. Three Key Points for Novelty Planning Targeted at Generation Z [Point 1] Clarification of Target Setting By organizing the purpose and interests, it becomes easier to determine the direction of the plan. [Point 2] Selection of Trendy Items It is important to incorporate trends while harmonizing with the company image. [Point 3] Consistency with Company Image Aim to convey the company's values naturally.

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Practical goods for the rainy season have a high satisfaction level upon receipt and directly contribute to an increase in the company's favorability. Three key points for choosing novelties that are appreciated during the rainy season: 【Point 1】Choose items that are highly practical and easy to use daily. If the target audience is housewives, consider dehumidifying goods for the kitchen; if they are business people, items for grooming. It's important to choose with the recipient's daily life in mind. 【Point 2】Focus on functionality that alleviates discomfort on rainy days. Towels made from highly absorbent materials or pouches treated with water-repellent coatings that instantly repel water droplets are easy to understand in terms of their effectiveness and can impress the recipient. 【Point 3】Emphasize portability according to the target's lifestyle. Consider lightweight folding umbrellas or thin dehumidifying sheets, selecting items that meet the standard of "not being a nuisance when placed in a bag."

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The Role of Novelties in SNS Campaigns Role 1: Incentive Design that Creates Participation Motivation Novelties serve the role of concretely visualizing their value. Role 2: Elements that Induce Dissemination Behavior Novelties are not complete at the point of distribution; they are designed to have their effects spread through subsequent user behavior. Role 3: Function as a Brand Touchpoint Novelties are an important touchpoint that connects companies and users, functioning as part of the brand experience rather than just promotional items. Three Criteria for Selecting Novelties that Affect Outcomes Selection Criterion 1: Clarification of Target Suitability It is important to design a persona in advance and select items from the perspective of whether that person would "truly want" them. Selection Criterion 2: Specificity of Usage Scenarios Items that can be imagined in specific usage scenarios tend to increase the satisfaction and actual usage rates of the recipients. Selection Criterion 3: Presence of Visual Appeal Visual impact directly correlates with the ability to disseminate.

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Reason 1: High practicality and improved reception rate even with "giveaways" In harsh environments with rising temperatures, items that provide coolness are recognized as "essential items that need to be used immediately." Reason 2: Ability to appeal to corporate safety considerations in B2B sales By handing over items like insulated tote bags that can keep drinks cold along with the phrase "Thank you for your hard work in this heat," you can provide a sense of reassurance to the recipient. Reason 3: Familiarity in the end user's daily life and expected long-term exposure As users incorporate these items into their daily routines, the frequency with which they see the branded logo or company name naturally increases. Comparison points when choosing heatstroke prevention novelties: - Choosing based on price If the goal is to distribute to a large number of unspecified individuals, low-cost items like salt tablets, eco fans, or simple foldable eco bags are good candidates. - Choosing based on ease of distribution If convenience is a priority, thin and lightweight oral rehydration powders, compact handheld fans that fit easily in bags, and packable eco bags are optimal. - Choosing based on long-term usability and practicality These items are used repeatedly in daily activities such as shopping, leisure, and as secondary bags during commutes, ensuring that the branded company logo is always visible.

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Each printing method has its own characteristics, with differences in compatibility with materials, the designs that can be expressed, and the quantities that can be accommodated. Main printing methods commonly used for novelties: 1. Silk Screen Printing This method offers high cost performance and is suitable for large-scale printing, making it commonly used for tote bags, drawstring bags, non-woven bags, T-shirts, and more. 2. Full-Color Printing This printing method can reproduce colorful designs, including photographs and gradients, exactly as they are. 3. Foil Stamping A processing method that transfers foil, such as gold, silver, or hologram, onto the material using heat and pressure. 4. UV Printing A printing method that instantly cures ink with ultraviolet light, allowing for direct printing on three-dimensional objects with uneven surfaces or curves. 5. Pad Printing A printing method that uses a soft silicone pad to transfer ink.

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Visitor benefits refer to gifts or souvenirs distributed to attendees at events, exhibitions, or store campaigns. They are not just simple souvenirs; they are important tools prepared to strengthen the motivation for attendance, increase customer attraction, and expand recognition of companies or brands. The main scenes where visitor benefits are utilized are as follows: Scene 1: Exhibitions and Business Meetings By distributing original goods featuring the company logo or brand name, the ability to attract visitors increases, which can also lead to opportunities for business discussions. Scene 2: Store Campaigns By creating mechanisms that encourage attendees to think "I want to come again" or "I want to recommend this to someone," it can lead to acquiring repeat customers and generating word-of-mouth effects. Scene 3: School Information Sessions and Recruitment Events Distributing original goods that leave a lasting impression on participants can help differentiate the event from others. Scene 4: Sports Events and Concerts The ability to naturally expand recognition of the event and enhance its appeal is also a significant attraction. Scene 5: Housing Exhibitions Visitor benefits are utilized as an effective means to enhance customer attraction and create connections with participants.

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Why are novelties effective for branding? There are various means to convey a company's appeal and values, but novelties offer a unique way to deliver those thoughts through "things." Here are three reasons why novelties are effective for branding: - Reason 1: They are used daily and naturally spread the company name. Novelties serve as convenient tools for recipients while acting as "walking advertisements" for the company. Their ability to enhance brand recognition in a natural, non-intrusive way makes them an excellent point in branding strategies. - Reason 2: They can express the brand's worldview. From the materials used to the shape and design tone, every detail can reflect the company's values and stance. - Reason 3: They create memorable experiential marketing. Novelties are not just distribution items; they are a marketing method that delivers the company's value as an "experience." By allowing people to physically handle and use them, a connection with the company is established, leaving a deeper impression.

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Three Reasons Why Cheer Goods Novelties Are Chosen - They can enhance the sense of unity among fans. Cheer goods novelties serve as tools that maximize the energy of the venue, rather than just being mere souvenirs. - They have practicality and commemorative value, lasting a long time. Cheer goods novelties are not just consumables; they also possess the value of being "advertisements that remain in hand." - They can be expected to have promotional effects through social media dissemination. The ability to reach a wide audience without incurring advertising costs is a strength that other promotional measures do not have. Five Recommended Novelties for Cheer Goods 1. Towels (muffler towels, face towels) 2. Stick balloons (stick bands) 3. Uchiwa fans and harisen fans 4. Tote bags and eco bags 5. Can badges, stickers, and cards

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Three main purposes for municipalities and government agencies to utilize novelties: 1. For regional PR and tourism promotion By distributing goods with designs that evoke a sense of local identity to tourists and at events, memorable regional branding can be achieved. 2. For awareness activities in disaster prevention and environmental campaigns If the goods remain in hand after distribution, they can help remind people of administrative messages in their daily lives, thus sustaining the awareness effect. 3. For distribution to hometown tax contributors, event attendees, and visitors to government offices Small items accompanying hometown tax return gifts can serve as a "connection of hearts," enhancing the positive perception and trust towards the region. Three tips for choosing novelties for municipalities and government agencies: 1. Choose novelties that align with the purpose By organizing and selecting based on purpose, the significance of distribution becomes clearer, resulting in cost-effective novelties. 2. Design should reflect local identity and trustworthiness Items distributed by the government should maintain a public image and have a clean, appealing design as a basic principle. 3. Incorporate environmentally friendly materials with awareness of SDGs.

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Three Reasons Why Personalized Novelties Are Chosen 1. Company names become easier to remember The reason personalized novelties help in remembering company names is that they increase the opportunities to naturally encounter the company name in daily life. 2. Brand penetration rate increases A characteristic feature is that the brand spreads to third parties through the recipient's use. 3. Recognition effect can be enhanced Personalized novelties are often used for long periods, which is a significant strength as the recognition effect accumulates. Three Tips for Choosing Personalized Novelties 1. Choose items that match the purpose By clarifying the distribution purpose, you can maximize the effectiveness of personalized novelties. 2. Be creative with the design Three important aspects are visibility, consistency, and consideration for the recipient. To enhance visibility, adjust the size of the logo, color contrast, and balance of placement. 3. Understand budget, quantity, and delivery time in advance In the production of personalized novelties, organizing the budget, quantity, and delivery time in advance makes preparations easier.

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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging this experience, we now integrate everything from market research for "delightful products" starting with concept creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. We have also embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, establishing their significance, and contributing to society. We are focusing on design development and advancing our own product commercialization, which has also been well received by companies in the entertainment industry and others.

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Restarting the first phase! We will deliver FACE MASKs. Designed in collaboration with designers and manufacturing professionals, the "texture" and "feel" of the fabric, color choices that evoke the cozy Nordic style of "Hygge," a shape that minimizes ear discomfort while also featuring a design that looks cool from the side, and packaging that is mindful of "SDGs" and "ethical" considerations, allowing for storage when going out. We have meticulously focused on every detail to bring this to completion. Since the packaging can also be reused, it seems perfect for companies that are tackling future challenges.

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Reboot, Part 2! We are pleased to introduce the renewed "A4 Tote Bag"! With the introduction of paid plastic bags, living with eco-bags has become the norm. Many people seem to differentiate their bags based on usage, such as for large capacity weekend shopping, trips to the convenience store, or just for a short walk. The product we are introducing this time is a cotton A4 tote bag that is often used at school open campuses. It can also be used for one-mile trips. The main point of renewal is in the handle area. To ensure it can hold heavy items securely, we have made the width and thickness thicker and considered the size for easy shoulder carrying. With a little attention to detail, it has become a bag that is less likely to cause shoulder pain and is easy to carry. Additionally, the color variations have increased, with carefully selected colors that pair well together.

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"Anniversary commemorative gifts" are distributed to business partners and employees to celebrate the establishment of a company or significant milestones. These "anniversary commemorative gifts," which are engraved or printed with phrases such as the company name and "Xth anniversary," are not only memorable but also attract attention for their usefulness in promotional activities and internal branding. In this article, we will provide a detailed explanation of the appeal of "anniversary commemorative gifts"! We will also introduce popular novelties and points to consider when giving "anniversary commemorative gifts." ↓ For more details, please visit the URL below.

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This article provides a detailed explanation of the benefits of distributing novelties at exhibitions and doujin events, as well as the main purposes of giving out novelties! Additionally, we will introduce popular items that are likely to be well-received by recipients. If you are someone who wants to distribute novelties at future exhibitions but doesn't know what products to choose, or if you are thinking, "I want to create more effective novelties that won't lose to competitors!" this is a must-read! ↓ You can continue reading at the following URL.

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Due to the impact of the spread of the novel coronavirus, lifestyles have changed significantly. Now that people are actively wearing masks and thoroughly disinfecting, the products distributed as novelties have also changed. In this article, we will provide a detailed explanation of the circumstances surrounding novelties that have changed due to the influence of the novel coronavirus! We will also introduce novelty products that are especially appreciated in the current with-corona era. ↓You can read more at the following URL.

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Many companies are putting effort into promotional items distributed at exhibitions, events, and sales visits, as these not only have sales promotion effects but also contribute to enhancing the company's image. However, if the recipients do not appreciate the promotional items, their effectiveness is halved. To achieve effects such as sales promotion and image enhancement, choosing the right products and designs is crucial. In this article, we will introduce promotional goods that are likely to be well-received during the autumn and winter seasons! This is a must-read for those struggling with selecting promotional items! ↓ You can read more at the following URL.

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