"How should we promote during Golden Week? What kind of novelty items can attract customers?" Are you wondering about this?
Golden Week is a time when the number of customers increases throughout the year, but it is also a period with many competitors, making the difference in strategies directly impact results. Three reasons why Golden Week promotions are challenging: [Challenge 1] Many competitors make differentiation difficult. It is important to clearly present the "reason to buy here" by utilizing novelties. [Challenge 2] The motivation to visit can easily weaken. Elements such as "limited" and "first-come, first-served" are particularly effective. [Challenge 3] Short-term strategies tend to be the norm. If the items are used repeatedly in daily life, connections will continue even after distribution.
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basic information
Three Latest Trends for Golden Week Promotions in 2026 [Trend 1] Increased Demand for Experience-Based Novelties For example, initiatives that combine goods that can be used on-site with experiential events tend to enhance customer satisfaction. [Trend 2] Design Focused on SNS Sharing By incorporating photogenic designs and hashtag initiatives, there is potential for increased sharing. [Trend 3] Practicality + Environmental Consideration Incorporating the perspective of SDGs makes it easier to gain empathy. Three Characteristics of Novelties That Yield Results During Golden Week [Characteristic 1] Practicality That Can Be Used On-Site For example, fans or drink bottles on hot days are items that can be immediately utilized during the visit. [Characteristic 2] Design That Makes People Want to Take It Home Simple and easy-to-use designs for everyday use, as well as color schemes that incorporate trends, are particularly effective. [Characteristic 3] Elements That Create an Event Atmosphere Incorporating elements such as limited quantities or time-limited offers creates a sense of rarity, which is expected to encourage purchasing behavior.
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Applications/Examples of results
Scene-specific! 7 Recommended Novelties for Golden Week 1. [Outdoor Events] Leisure Sheet When targeting families, design and size are also important. 2. [Shopping] Tote Bag In recent years, the demand for reusable bags has increased due to a growing eco-consciousness. 3. [Dining] Tumbler It pairs well with restaurant brand logos and can naturally expand brand recognition. 4. [Family] Snack-related Novelties Individually packaged items or products with creative appearances enhance satisfaction during distribution. 5. [Heat Protection] Fan Due to its high visibility, it can also be expected to have advertising effects. 6. [Distribution] Keychain By utilizing character or logo designs, it becomes more likely to be used with affection. 7. [Long-term Use] Towel The impression changes depending on the material and size, so selecting according to the target is important.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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