Are you considering ideas for a promotion targeting Generation Z that aims for social media dissemination and enjoyable 'oshi-katsu' novelties?
User-generated photo posts and reviews on social media serve as a powerful force in explosively expanding recognition of works and brands without incurring advertising costs. Three marketing effects that companies should implement with "fan activity novelties": - Effect 1: Fans voluntarily become "walking billboards" and spread the word on social media (buzz). By featuring their company’s novelties in photos posted by fans, such as commemorative shots at collaboration cafes, records of pilgrimage to sacred sites, and "loot reports" in front of live venues, it leads to secondary and tertiary dissemination. - Effect 2: Dramatic improvement in purchase incentives and campaign participation rates (average customer spending). By implementing strategies like "Receive an original pouch with purchases over XX yen" or "Distributing limited tote bags for pre-registration or survey responses" at pop-up stores and tie-up campaigns, the psychological barriers to purchasing can be significantly lowered. - Effect 3: Not just a fleeting trend, but integrating into daily life to create brand fans. Especially with bags and pouches designed for everyday use, they can deeply integrate into the daily lives of end users during commutes, school, and regular shopping.
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10 Popular "Fan Activity Novelties" That Are Likely to Trend on SNS Point 1: "Bags and Pouches" that Dominate Visibility in Venues and on SNS The most recommended items for fan activity novelties are bags designed specifically for "showing off" and "carrying" goods. 1. Multi-pouch with clear window (transparent PVC material) 2. Concept color canvas tote bag 3. Packable (foldable) eco bag 4. Pouch with gadget storage and personalized name Point 2: "Acrylic and Stand Goods" that Enhance Photo Opportunities at Cafes and Sacred Places These are classic and powerful items related to the "three essential goods" for fan activities. 5. Original acrylic stand (acrylic stand) 6. Connecting acrylic keychain 7. Clear multi-case with carabiner Point 3: "Practical Functional Goods" That Can Be Used Immediately at Events and During Trips These items proactively solve fans' "problems" in specific scenes such as concerts, festivals, and summer outdoor events. 8. Eco-friendly fans and folding fans 9. Cheki and trading card storage holder 10. Cooling blanket made from recycled polyester (with storage bag)
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Three Comparison Points for Choosing Novelty Items that Fans Will Truly Love Comparison 1: Is there a design that allows fans to use it casually outside (to prevent revealing their fandom)? If the corporate logo or character is too prominent, it may be avoided. Comparison 2: Does it "stand on its own" for photo opportunities (consideration for social media appeal)? Designing a wide base, adding bottom studs, or using sturdy materials to ensure the bag can "stand" is a hidden key point that influences its spread on social media. Comparison 3: Does it have "materials and structure" that guarantee official quality? By choosing a production company that can accommodate custom shapes and full orders, you can create a divine novelty that excites fans. Tips for Successfully Promoting Fandom Activities Tip 1: Thoroughly reproduce the "worldview (fandom color)" of the character or brand. Tip 2: Manage "delivery deadlines and lot control" with an eye on the licensing supervision schedule. Tip 3: Establish "high durability and inspection systems" that rival general merchandise quality. By anticipating the psychology of receiving fans and balancing high functionality and design that can be used both in daily life and at events, you can achieve explosive spread on social media and a great success in promotion.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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