In apparel, cosmetics, entertainment, and character brands, the novelties provided to visitors are also an important element that constitutes the brand experience.
Purpose of distributing limited novelties at a pop-up store 【Purpose 1】 Create an incentive to visit Since the pop-up store has a limited duration, it is important to make people want to visit even before it opens. 【Purpose 2】 Increase purchase amount The key is the balance between the appeal of the novelty and the purchase conditions. 【Purpose 3】 Leave a memory of the brand or event By combining the special feeling of "only available at this limited event" with the practicality of "usable in everyday life," a short-term event can be connected to long-term brand engagement. Mechanisms to increase purchase unit price with novelties at the pop-up store 【Mechanism 1】 Make it a purchase benefit for spending over a certain amount In apparel and cosmetics, it is easier to encourage multiple purchases, making it a good match for bundled purchases. 【Mechanism 2】 Create a sense of rarity with limited quantities and first-come, first-served distribution It is important to plan considering actual visit predictions and purchase quantities to avoid ending distribution too early or having excess inventory. 【Mechanism 3】 Enhance collectability with multiple designs In entertainment and character brands, the enjoyment of "collecting" itself becomes an experience for fans, in addition to the products.
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Three Points for Creating Limited Edition Novelties That Go Viral on SNS 【Point 1】Design it to be Photogenic It's important to design colors, shapes, and packaging that convey the brand's identity when photographed. 【Point 2】Create a Mechanism That Makes People Want to Unbox In entertainment or character-related pop-ups, there are ways to make the "moment of opening" itself part of the content. 【Point 3】Unify the Worldview of the Pop-Up Exclusively A cohesive space makes it easier to take photos and helps the brand be recognized when posted on SNS.
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7 Recommended Exclusive Novelties for Pop-Up Stores 【Recommendation 1】 Original Tote Bag Tote bags are a classic item that pairs well with pop-up stores. 【Recommendation 2】 Pouch The appeal lies in the fact that it can store cosmetics and small items, making it easy for buyers to imagine actual usage scenarios. 【Recommendation 3】 Drawstring Bag / Sacoche A sacoche can hold a smartphone and small items, making it a good match for events and concerts. 【Recommendation 4】 Tumbler / Bottle These are used in a wide range of places such as offices, schools, and outings, allowing for continued brand interaction even after the pop-up ends. 【Recommendation 5】 Towel / Handkerchief Especially at pop-ups related to events, concerts, or sports, these items can be easily utilized on-site. 【Recommendation 6】 Stickers / Cards Stickers and cards are relatively low-cost and easy to produce, making them great items for purchase incentives. 【Recommendation 7】 Limited Edition Packaging / Set Items It's important to design not only a system where "exclusive goods come with the purchase" but also to allow customers to enjoy the brand experience "until the moment of unboxing."
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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