During the rainy season, what novelties are appreciated by customers? Are you wondering about effective items to increase customer traffic on rainy days?
Practical goods for the rainy season have a high satisfaction level upon receipt and directly contribute to an increase in the company's favorability. Three key points for choosing novelties that are appreciated during the rainy season: 【Point 1】Choose items that are highly practical and easy to use daily. If the target audience is housewives, consider dehumidifying goods for the kitchen; if they are business people, items for grooming. It's important to choose with the recipient's daily life in mind. 【Point 2】Focus on functionality that alleviates discomfort on rainy days. Towels made from highly absorbent materials or pouches treated with water-repellent coatings that instantly repel water droplets are easy to understand in terms of their effectiveness and can impress the recipient. 【Point 3】Emphasize portability according to the target's lifestyle. Consider lightweight folding umbrellas or thin dehumidifying sheets, selecting items that meet the standard of "not being a nuisance when placed in a bag."
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basic information
[Latest 2026] Recommended 10 Novelty Items for Rainy Season Measures 1. Microfiber Towel Can vividly print company logos or characters. 2. Water-Repellent Bag Cover Simply cover your bag to prevent water ingress. 3. Water-Absorbing Umbrella Cover Instantly absorbs water droplets, keeping the inside of your bag dry. 4. Folding Umbrella Most water droplets fall off with a single shake, reducing hassle when entering buildings. 5. Shoe Dehumidifier and Deodorizer Compact and inexpensive to produce, making it an excellent promotional item for giveaways. 6. Rain Poncho Can be stored in a card-sized or ball-shaped case, making it easy to carry. 7. Hanging Dehumidifying Sheet An essential household item during the rainy season that can be hung in closets or desk drawers. 8. Waterproof Smartphone Pouch Allows operation while inside, making it convenient for checking maps or contacting others in the rain. 9. Antibacterial Towel In response to the desire to avoid operating smartphones with wet hands, some towels now feature a smartphone cleaner function at the corner. 10. Eco Bag An eco bag with antibacterial and deodorizing treatment ensures hygiene during shopping on rainy days.
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Applications/Examples of results
Examples of Utilizing Rainy Season Promotional Campaigns for Success [Usage Scene 1] As a visit benefit at car dealerships and housing exhibitions It is effective to prepare high-quality rain gear as a novelty item along with the message "Please visit us on rainy days." [Usage Scene 2] Implementing a rainy day limited campaign Campaigns such as "Double points when it rains" or "Special novelty gifts on rainy days" are staples in restaurants and retail stores. [Usage Scene 3] Expanding recognition with original goods featuring SNS-friendly designs For example, umbrellas that reveal patterns when wet or brightly colored water-repellent pouches have strong visual impact and are likely to inspire social media posts. Final Check for Successful Rainy Season Novelty Items! The most important factor in selection is that the functionality of the distributed items is linked to your company's brand image. Additionally, the timing of distribution is crucial. By preparing from mid-May, just before the rain starts, you can hand them out at the best timing when customers feel, "This is exactly what I wanted!"
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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