Novelty Guide for Leisure Facilities | Attracting Customers, Visitor Benefits, and Encouraging Repeat Visits
Are you wondering, 'What kind of novelty should I choose?' and 'What should I be careful about when creating it?'
It is an important strategy to leave the experience of visiting as a memory, leading to repeat visits and the spread on social media. The Role and Importance of Novelties for Leisure Facilities Novelties function as items that deliver the afterglow of the experience into everyday life. [Role 1] Enhancing Experience Value Leisure novelties serve as a conclusion to the visit experience and play a role in strengthening the afterglow of the experience. It is important that the satisfaction with the experience and the evaluation of the novelty mutually influence each other. [Role 2] Promoting Repeat Visits The accumulation of contact frequency leads to a natural desire to revisit. Series novelties stimulate the psychology of collection. [Role 3] Creating a Mechanism for Social Media Spread Leisure novelties are very compatible with social media strategies. By combining them with hashtag campaigns, user-generated content (UGC) is accumulated, leading to long-term recognition expansion.
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5 Recommended Novelties for Leisure Facilities 1. Original Towel Due to its high frequency of use in daily life, it has a lasting effect of reminding visitors of the facility even after their visit. It allows for large designs of logos and characters, making it excellent for branding. 2. Tote Bag It easily balances practicality and design, effectively expressing the facility's world view and characters. 3. Acrylic Keychain It pairs well with character development and series, and by adding collectability, it can motivate multiple visits. 4. Original Sticker Depending on the design, it can enhance shareability and serve as a trigger for UGC (User Generated Content). 5. Tumbler Particularly due to the increasing environmental awareness, it is often valued as a reusable eco-item and is accepted by a wide range of demographics.
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Five Key Points for Planning Novelties for Leisure Facilities The design perspective of "who," "when," and "how to give" is essential. 【Point 1】Designing Value Standards for Each Target By clarifying "who to give it to," efficient design becomes possible. 【Point 2】Design Combining Seasons and Events Combining "timing + experience" increases rarity. 【Point 3】Experience Design According to Distribution Scene The method of distribution is not just a means, but an element that designs the experience itself. 【Point 4】Optimizing Cost and Quantity Balance Cost-effectiveness design is also an important factor for novelties. 【Point 5】Integrated Design with Brand Worldview It is crucial to design novelties not as distributed items, but as media that complement the brand experience. Key Points for Successful Novelties for Leisure The focus should be on "what experience to connect with," rather than "what to create." The key to success lies in how to combine target design, seasonality, distribution methods, and aspects of exclusivity, practicality, and storytelling.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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