コシオカ産業 List of Products and Services

- Why is there no obligation? The reason why novelties are exempt from the Quality Labeling Act. "Is quality labeling necessary for novelties?" "Are there any laws to be aware of when creating novelties?" Have you ever wondered about these questions? In conclusion, there is no obligation for quality labeling on novelties that are distributed for free. This means that only products for sale are subject to quality labeling obligations, while novelties that are not for sale are exempt from these obligations. Additionally, most food and goods currently sold domestically are required by law to have quality labeling. Tags on clothing and handling instructions for electrical products fall under quality labeling. - Caution as novelties are subject to the Prize Display Act While novelties are not subject to the Quality Labeling Act, they are subject to the Prize Display Act, so caution is advised. The official name of the Prize Display Act is "Act on Prevention of Unjust Prize Offers and Unjust Labeling." The Prize Display Act is also a law established to protect the interests of general consumers. Be aware that violations of the Prize Display Act include prohibitions on misleading representations and maximum limits on the value of prizes.

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Promotional items cannot be sold basically because they do not have quality labels. Selling them without quality labels would be illegal. If you want to commercialize and sell them, be sure to include quality labels in accordance with the Household Goods Quality Labeling Act. Additionally, during the production stage of promotional items, it is important to pay attention to "copyright," "portrait rights," "trademark rights," and the "Prize Labeling Act." If you inadvertently violate the law due to a lack of understanding, penalties may be imposed, leading to a decline in the company's image. Even if you produce high-quality promotional items, it would be counterproductive if they do not comply with the law. When producing promotional items, make sure to understand the basic laws before starting the process.

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The SDGs (Sustainable Development Goals) refer to the "Sustainable Development Goals." At the United Nations summit in 2015, 17 goals were established to be achieved by 2030 in order to aim for a more sustainable and better world, along with 169 targets to achieve these goals. Currently, we are facing many challenges around the world, including environmental issues, poverty, economic growth, and infectious diseases. There are concerns that continuing to live without protecting the environment will have serious impacts on ecosystems. To maintain a stable life, environmental protection is an urgent priority. It is important for each individual to consciously engage in activities such as realizing a decarbonized society and reducing marine plastic waste. Here are six environmentally friendly and noteworthy sustainable materials: - Recycled PET (plastic bottles) - Fair Trade cotton - Bamboo fiber - Thinned wood - Coffee grounds - Vegan leather

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Top 6 Most Appreciated Novelty Items! 1st Place: Masks Although the obligation to wear masks has been lifted, they are still effective in crowded places. Distributing them at exhibitions and events is recommended as they can be used on the spot. 2nd Place: Tote Bags Tote bags are popular as convenient items that can be used daily. Their versatility in various situations contributes to their popularity. 3rd Place: Eco Bags When distributing materials at events, providing eco bags allows attendees to consolidate their belongings. 4th Place: Stationery Office supplies like ballpoint pens, notepads, and sticky notes are well-received by people of all ages, making them a delightful gift. 5th Place: Tumblers Tumblers have gained popularity due to the increasing awareness of eco-friendliness. They are often used in workplaces, so distributing them to working adults in their late 20s to 50s will be appreciated. 6th Place: Towels Promotional towels are essential items in daily life, making them a welcome novelty regardless of the quantity received. If they are made from soft, high-quality materials, they will be even more appreciated.

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Measuring the Effectiveness of Novelties is Essential! An Explanation of Measurement Methods and Production Points "After distributing novelties, how should I measure their effectiveness?" "What should I be careful about when creating novelties with high promotional effects?" Are you wondering about these questions? In conclusion, by conducting effectiveness measurements, you can analyze the areas for improvement and reflection regarding your novelties. When you measure effectiveness while distributing novelties, you can identify areas for improvement and gain hints that lead to your next initiatives. To maximize the effectiveness of novelties, it is important to measure and analyze what kind of effects were achieved through distribution. Measurement should not be conducted using just one method; by comparing changes from both quantitative and qualitative perspectives, you can discover challenges from multiple angles. By continuously improving and analyzing challenges through effectiveness measurement, you can achieve tremendous promotional effects with novelties. Additionally, if you are considering producing novelties, please consult with the novelty production company "Koshioka Sangyo Co., Ltd."

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Here are 7 recommended novelties for distribution at open campus events. - Ballpoint pens and highlighters Writing instruments are very practical items for students. They can be used during classes and study sessions, and it is expected that the students who receive them will be happy to use them. - Sticky notes They can be used for various purposes such as organizing documents and emphasizing important points. Especially for students, who need to organize a lot of information during classes and studying, sticky notes are highly valued as a practical item. - Tote bags and canvas bags These items are helpful for carrying brochures and materials from the open campus. Even after the open campus is over, they can be used for shopping or outings. - Smartphone accessories Convenient items that are used daily will be appreciated by anyone. In particular, portable chargers, smartphone stands, and cleaning cloths are novelties that are likely to be well-received. - Tumblers Carrying a water bottle is common in school life. By distributing stylish and easy-to-use tumblers, students can incorporate them into their daily lives.

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Four Reasons Why Many Companies Create Promotional Items 1. They help people remember the company name. If the item is practical and can be used daily, it is more likely that the recipient will remember the company or brand name. 2. They contribute to improving the company's image. If high-quality promotional items can be provided, the image of the products or services will also improve, leading to increased sales promotion. 3. They allow for low-cost advertising to new customers. Promotional items can be produced for a cost of several dozen to several hundred yen each, making low-cost advertising possible. 4. They can re-engage existing customers. If the distributed promotional items are used continuously, the relationship with existing customers can be maintained, and there is a chance they will remember the company in casual moments. Promotional items that can also be used for sales! Examples of items that won't be considered "unwanted": - Office supplies like stationery - Unique promotional items that lighten the mood - Promotional items featuring a "QR code" [Choosing promotional items should align with the times!] Promotional items that meet recent needs are more likely to be appreciated by recipients, contributing to an improved company image and increased trustworthiness. It is also important to choose items that align with public demand.

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Four Reasons Why Many Companies Create Promotional Items 1. They help people remember the company name. If the item is practical and can be used daily, it is more likely that the recipient will remember the company or brand name. 2. They contribute to improving the company's image. Providing high-quality promotional items can enhance the image of products and services, leading to increased sales promotion. 3. They allow for low-cost advertising to new customers. Promotional items can be produced for a few dozen to a few hundred yen each, making low-cost advertising possible. 4. They can re-engage existing customers. If recipients continue to use the distributed promotional items, the relationship with existing customers can be maintained, and there is a chance they will remember the company at unexpected moments. Promotional items that can also be used for sales! Examples of goods that won't be considered "unwanted": - Office supplies like stationery - Unique promotional items that lighten the atmosphere - Promotional items featuring a "QR code" [Choosing promotional items is important to match the times!] Promotional items that align with recent needs are more likely to be appreciated by recipients and can enhance the company's image and reliability. It is also important to choose items that reflect societal needs.

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5 Recommended Stylish Novelties 1. A4 Tote Bag Convenient for holding documents, it will be appreciated even more when distributed at exhibitions and events. 2. Eco Bag Made to be lightweight and durable with minimal wrinkling, it is expected to have a high promotional effect as it can be used for a long time. 3. Cotton Pouch Available in a wide range of sizes from small items to A4, it can be chosen according to needs. 4. Sturdy Tote Bag Built to be durable, it will be used for a long time. 5. Clear Pouch Conveys a sense of cleanliness and transparency, giving an impression of good taste. Five Characteristics of Stylish Novelties 1. High Design Quality By balancing originality and practicality, they are more likely to be used and can maximize their effectiveness as novelties. 2. Trend Awareness They can showcase the company's advancement and make the recipient think, "This is stylish!" 3. Practicality Enhances promotional effects and brings joy to the recipient. 4. Uniqueness Gives the impression of a playful and flexible company. 5. Originality Captivates the recipient and conveys a sense of good taste.

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What is 3C analysis? It is a framework for analyzing the market environment based on three elements: Customer, Competitor, and Company. What is 5C analysis? It is a marketing method that analyzes five elements: Customer, Competitor, Company, Intermediate Customer, and Community. Differences between 3C analysis and 5C analysis 5C analysis requires more effort than 3C analysis, but it allows for more detailed analysis and the development of more accurate strategies. Three reasons why 5C analysis is important Reason 1: It clarifies KFS (Key Success Factors) By clarifying success factors, appropriate marketing strategies can be established, leading the business to success. Reason 2: It reduces the risk of failure By thoroughly analyzing the internal and external environments of the company, strategies with a high success rate can be developed with fewer resources and effort. Reason 3: It allows for analysis from multiple perspectives It is emphasized because it is suitable for the modern marketing environment, which has advanced in digitalization.

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What is sales promotion? It is creating opportunities that stimulate consumers' purchasing desire. The difference between sales promotion and marketing Sales promotion focuses on one-time measures to increase the number of products sold or sales revenue, while marketing considers the entire system leading to product purchase. Reasons why sales promotion is emphasized Reason 1: Development of IT technology Reason 2: Enhancing sales promotion effects with "4P" and "4C" Three purposes of sales promotion Purpose 1: To improve awareness of products and services Purpose 2: To encourage the purchase and consumption of products and services Purpose 3: To encourage repeat purchases from buyers

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- Types of Tote Bags Recommended for Novelties - - Cotton Tote Bags They are attractive due to their natural texture and soft feel. Known as an environmentally friendly material, they are perfect for eco-conscious companies and events. Additionally, cotton is easy to dye and print on, allowing for original designs. - Canvas Tote Bags Known for their durability and strength. They feature thick fabric, making them resistant to deformation even when carrying heavy items. Canvas fabric also showcases prints well, making it ideal for highlighting logos or messages. - Clear Tote Bags Characterized by their transparency, they provide a modern and stylish impression. They are also highly waterproof, making them suitable for use on rainy days. - Polyester Tote Bags They are lightweight and highly water-resistant. Available in various colors and designs, they can express vibrant colors. - Eco Bags Their popularity has increased with the growing awareness of environmental issues. Many are made from recycled or organic materials, making them perfect for showcasing a company's eco-friendly stance.

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Purpose of distributing novelties - Promotion of products and services - Corporate branding Three ways to create novelties - Ready-made products with custom branding This is the most cost-effective option among the three and can be ordered easily in a short period. It's a great point that even those new to novelty production can create them relatively easily. - Semi-custom This method is perfect for creating novelties that have a bit of a special feel. - Full custom This is the most expensive option among the three and requires more time, but it has the advantage of being able to create completely original novelties that are not available from other companies. 7 steps to the process of creating novelties! 1. Clarify the purpose and target audience 2. Set a budget 3. Choose a production company and items 4. Request a quote 5. Meeting 6. Submit data and production 7. Delivery Depending on the item, delivery may take several days to several weeks, so it’s a good idea to check with the production company in advance.

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- The Meaning of Novelties and Souvenirs A novelty refers to goods that companies distribute for free to enhance the recognition and image of their products or services. It allows for efficient advertising and leads to sales promotion. On the other hand, a souvenir is a gift given when expressing greetings or gratitude. Its original meaning literally refers to "a humble item," but it is generally used with the connotation of modesty, implying "my gift is not something special." Expensive items do not fit this definition. - The Purpose of Distributing Novelties and Souvenirs The purposes of distributing novelties and souvenirs differ. The purpose of distributing novelties is to make more people aware of the company or service. In addition to increasing recognition, it is used as a means of sales promotion for enhancing the company's image, increasing event attendance, and developing new customers. On the other hand, the purpose of distributing souvenirs is to express gratitude to business partners and customers, as well as to convey the sentiment of "I look forward to your continued support." Souvenirs are used not only in commercial settings but also in personal situations, such as greeting neighbors. Distributing souvenirs effectively conveys feelings directly, making it very effective for smooth communication.

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Create from design! 5 recommended stylish novelties - A4 Tote Bag With a large printable area, you can pursue unique originality from simple designs to more distinctive ones. - Eco Bag It is resistant to wrinkles, lightweight, and durable, making it likely to be loved for a long time, thus expecting high promotional effectiveness. - Cotton Pouch Available in a wide range of sizes, from small items to A4 size, allowing you to choose according to your needs. - Sturdy Tote Bag Made from strong materials, it is durable and will be loved for a long time. It is the perfect item when you want to give a special novelty. - Pouch Useful in everyday life and versatile for various occasions such as travel or the gym, pouches can be considered a highly appreciated item by many. Five characteristics of stylish novelties: - High design quality - Trend-conscious - Practicality - Uniqueness - Originality

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- Create memorable and stylish personalized items Novelty items with personalized designs can become special items for the recipients. However, care must be taken in choosing the design and font for personalization. A simple and easy-to-read font is more likely to leave a lasting impression on the recipient. Additionally, the position and size of the personalization are important, and it is necessary to consider the overall balance of the product. - Make it a popular novelty item that is not just cheap Novelty items are generally considered to be low-priced. However, it is very important to pay attention not only to the price but also to usability and design. For example, practical items like eco-bags and mobile batteries are very popular, making them more likely to leave a positive impression on the recipient. These products are valuable items because they are useful in daily life, maximizing the effectiveness of the novelty. - Things to keep in mind when creating novelty items It is important to balance the effects of the item with its price. Additionally, it is necessary to consider how to produce the goods in order to leave an impression on the target audience.

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- Methods of distributing novelties and their effects 1. Methods of distributing novelties It is important to choose the optimal method based on the purpose and target audience, such as distributing directly at stores, at events or exhibitions, or accepting applications online and mailing them. 2. Effects gained from distributing novelties The main purpose of distributing novelties is to enhance brand awareness and strengthen relationships with customers. Customers who receive novelties are more likely to have a positive impression of the company, which can lead to increased repeat rates and the acquisition of new customers. - Points to be cautious about when distributing novelties 1. Do not forget the purpose of distribution If customers do not like the novelty items and use them regularly, the effectiveness of the novelty will diminish. Therefore, when distributing highly original novelties, it is essential to consider whether "the customer is truly happy to receive it." 2. Be mindful of the Prize Display Law and trademark rights The Prize Display Law prohibits unfair displays and advertisements that mislead consumers. Additionally, care must be taken regarding trademark rights, which prohibit the unauthorized use of other companies' trademarks.

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- Trial Method This is a technique to stimulate customers' purchasing desire by allowing them to directly try products or services. This includes the distribution of free samples, tasting events, and experiential events. - Premium Method This technique involves offering gifts or benefits when a product is purchased. This includes products with bonuses, point rewards, sweepstakes gifts, and the distribution of novelties. - Price Method This is a technique that promotes purchases by manipulating the price itself. This includes discount sales, limited quantity sales, and limited-time sales. The low price serves as a direct motivation for purchasing and can attract consumers' attention. - System Method The system method provides a framework to support customers' purchasing behavior in the long term. This includes point cards, membership systems, and customer satisfaction surveys. To successfully implement sales promotions, it is important to understand specific techniques and execute them appropriately. Below are some specific techniques for sales promotion.

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Three Points for Choosing a Tasteful Souvenir - Practical items that can be used for a long time If it's a practical item that can be used for a long time, memories will be revived every time it's used, making it a great souvenir. It creates a feeling of gratitude for receiving it and has the effect of leaving a long-lasting good impression on the giver, so practical items are recommended. - Stylishly designed items A stylish design conveys the giver's good taste and effort, leaving a positive impression on the recipient. Additionally, if the souvenir has a fashionable design, the recipient will undoubtedly be happy to receive it. - Items with a sense of luxury It's important to understand the occasion and give something special on special days. Choose a luxurious item that is suitable as a souvenir.

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Brand awareness refers to the extent to which consumers are familiar with a specific brand and the image they hold of it. It is the first step in the process leading up to a consumer purchasing a product or service and is an important marketing strategy. Consumers are more likely to choose brands that they are familiar with when presented with products of the same conditions. There are three main reasons why improving brand awareness is considered important: 1. It leads to purchases more easily. When there are products with the same conditions, consumers generally prefer to choose a brand they know and are familiar with over an unknown brand. 2. It allows for escape from price competition. Increasing brand awareness is directly linked to the brand's value, and consumers may choose a product from a brand they trust, even if it is slightly more expensive than similar products from other companies, believing "this brand is reliable." 3. It helps secure talented personnel. As interest and admiration for the company grow, more people will want to say, "I want to work here." A company is made up of people. While results may not be immediate, considering long-term corporate benefits, it can be said that this is a necessary strategy.

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Customer experience refers to all interactions that a customer has with a company leading up to the use of its products or services. In customer experience, it is emphasized not only the rational value of the price, performance, and features of products or services but also the appeal to the emotional value of the customer. By approaching emotional value through customer experience, it is characterized by the ability to generate high promotional effects. There are three reasons why customer experience is considered important: - Reason 1: Differentiation from competitors Customer experiences that create emotional value can leverage unique strategies tailored to the products or services, allowing for differentiation from competitors. - Reason 2: Increase in repeat customers A highly satisfying customer experience stimulates the emotional value of customers and encourages them to become fans. - Reason 3: High advertising effectiveness through word of mouth By providing customer experiences that resonate with customers, high advertising effectiveness through word-of-mouth can be expected.

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Here are five points to consider when choosing a tasteful souvenir: 1. Practicality If you give an item that can be used in daily life, the recipient will be happy without having to worry about how to use it. If a souvenir given on a special day causes inconvenience to the recipient, it will fail to convey gratitude, rendering the gift meaningless. 2. Luxury If you give something cheap on a special day, it will fall short of the recipient's expectations and may leave a negative impression. Gifting something that has a sense of luxury, which is not typically received, will be appreciated. 3. Trend Incorporate trendy colors or items that contribute to the SDGs, and include what is fashionable at the time to delight the recipient. When they see the souvenir, they can reminisce about what was popular back then. 4. Originality By incorporating the original elements of a company or school into the souvenir, memories of that time will be revived every time they see it. However, care must be taken to ensure that the overall design of the souvenir is not compromised when including original elements. 5. Non-intrusiveness If the souvenir is too large or heavy, it can become difficult to manage, increasing the likelihood that it will be considered unwanted.

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6 Recommended Novelty Items That Are Truly Appreciated! 1. Masks Although the obligation to wear masks has been lifted, they are still effective in crowded places. Distributing them at exhibitions and events is recommended as they can be used on the spot. 2. Tote Bags Tote bags are popular as convenient items that can be used daily. A simple and stylish design that feels appropriate to carry anywhere will be even more appreciated. 3. Eco Bags When distributing materials at events, providing eco bags alongside them helps consolidate belongings. 4. Stationery Due to their relatively low cost, stationery items are easy to work with and have a low risk of failure when creating novelty items for the first time. 5. Tumblers Tumblers have gained popularity due to the increasing awareness of eco-friendliness. Since many people use them at work, distributing them to the working generation, particularly those in their late 20s to 50s, will be well-received. 6. Towels Even slightly flashy designs are generally accepted for towels, so it’s a good idea to be creative with the colors and designs of the towels.

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Glassine paper is a type of paper. It is called "glassine" by combining "glass," which refers to its finish resembling frosted glass, and "-ine," which means "like." Glassine paper is made by grinding chemical pulp into a slurry, then spreading it thinly, and finally smoothing it with high-pressure rollers until there are no gaps between the fibers, resulting in high-density paper. Glassine paper is commonly found in our daily lives; for example, traditional paper balloons are made from glassine paper. It is also used in various applications, including the bottom paper for steamed buns and cakes, as well as cooking sheets. - The difference between glassine paper and wax paper While glassine paper and wax paper may appear similar, they are technically different. Glassine paper is simply paper, whereas wax paper is paper that has been infused with wax. In the case of wax paper, the type of paper used can vary, and glassine paper may be used as well. Infusing wax enhances water and oil resistance, increasing the strength of the paper. Both types of paper have water and oil resistance and are characterized by their ability to resist sticking to surfaces.

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1- Bamboo Fiber Plastic Tumbler Bamboo fiber refers to fibers from bamboo that have been powdered and solidified with resin. It is recommended as it can also appeal to efforts towards the SDGs. 2- Coffee Blend Stacking Cafe Tumbler This is an ethical tumbler that incorporates coffee beans into the cafe tumbler. The tumbler body features a two-layer plastic structure that provides insulation and cooling effects. 3- Fair Trade Cotton Multi Case This item can be used as a pencil case or for storing small items. The opening can be secured with tape, so there is no worry about items falling out. It is highly functional and has a cute shape that is popular. 4- Recycled PET Utility Bag This is an A4-sized tote bag made from reused plastic bottles. It has a sturdy gusset, allowing it to hold thick documents. Since it is made from materials that would normally be discarded, it strikes a balance between fun and practicality. 5- Bamboo Fiber Cutlery Set This set includes a spoon, fork, and chopsticks, and can be reused, making it an eco-friendly product that helps reduce plastic usage.

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What are live goods? Live goods refer to items that participants purchase at live events or concerts. - Recommended unique live goods - 1. Mobile battery This is a highly practical item that is useful in emergencies. If designed with a look or color that commemorates participation in the live event, it will be rare and appreciated. 2. Tumbler Shaped like a takeout cup with a lid as an accent, it has a stylish design. Made from natural bamboo fiber, it will attract attention as an unusual material. 3. Clear bottle A bottle featuring the artist's name or logo is something many fans would want to carry. It provides a great opportunity to instill eco-consciousness among fans. - Three classic recommended live goods - 1. Original T-shirt 2. Towel 3. Tote bag

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- Customer Loyalty Customer loyalty refers to the commitment a customer has to a specific brand or company, consistently using its products or services. Loyalty improves when a good customer experience and trust are established. However, just because a customer uses a product or service repeatedly does not necessarily mean their loyalty is high. It is important to distinguish between psychological loyalty and behavioral loyalty. - Psychological Loyalty Psychological loyalty pertains to the feelings of liking or admiration a customer has for a product or service. It is a crucial factor that influences long-term business outcomes. If a company betrays a customer's expectations or trust, psychological loyalty can quickly decline, so caution is advised. - Behavioral Loyalty Behavioral loyalty is formed when customers repeatedly choose the same product or service. It is an important factor that directly impacts a company's revenue.

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Why is it necessary to measure the effectiveness of promotional activities? By conducting effectiveness measurements, we can verify whether promotional activities were carried out effectively, which provides hints for the next strategies. To conduct promotions effectively, we should measure effectiveness from various aspects and identify areas for improvement that can be applied to future initiatives. Two effects to analyze in promotional effectiveness measurement: 1. Communication Effect Examples: Number of clicks to the company website, number of inquiries, number of member registrations, brand favorability and awareness. 2. Sales Effect Examples: Sales and profit, ROI (Return On Investment), ROAS (Return On Advertising Spend). Seven metrics to utilize in promotional effectiveness measurement: - Number of responses - Response rate - Number of conversions - CPR (Cost Per Response) - CPO (Cost Per Order) - ROAS (Return On Advertising Spend) - ROI (Return On Investment)

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- What is a Loyalty Program - It is a marketing strategy designed to promote customers' ongoing loyalty and interest, and to build long-term relationships. It aims to provide benefits to existing customers, increasing repeat rates and the value they place on the company. A typical type of loyalty program is a point card system. Effects of Loyalty Programs - Increased Revenue Expected Strategies that enhance customer satisfaction help build long-term customer loyalty, which ultimately contributes significantly to the overall revenue of the company. - Strengthening Relationships with Customers Companies provide rewards each time customers purchase specific products or services, thereby enhancing customer loyalty. As a result, trust from customers increases, allowing for deeper relationships to be built. - Differentiation from Competitors By implementing a loyalty program that captures customers' interest, it can lead to attracting customers and differentiating from competitors. - Expected Word-of-Mouth Effect The introduction of a loyalty program promotes marketing through word-of-mouth, creating business opportunities for the entire company.

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The effects gained from buzzworthy novelties are as follows: Effect 1: Increased recognition among many people "Buzz" refers to a state where something becomes a topic of conversation on social media and the internet, attracting attention from many people. If the novelty created goes viral on social media or the internet, it will garner attention and become a topic of discussion, making it a very effective means to increase recognition. Effect 2: Improvement of corporate image Companies that can create buzzworthy items tend to give the impression of having "good taste" or "foresight," which helps to establish them as attractive businesses. Since the demographics of social media users vary, it is important to strategically differentiate based on the target age group. For example, X (formerly Twitter) is popular among those in their 20s, while Instagram has a significant user base in their teens to 30s. Companies should align their goals regarding which age group they want to appeal to and act strategically to enhance their corporate image. Effect 3: Significant increase in sales is expected As corporate recognition rises, people may become interested in the products being offered by the company. If many people show interest, it creates more business opportunities, leading to increased sales.

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- 5 Recommended Novelties That Are Well-Received at Company Information Sessions - 1. Tote Bag To ensure long-term use, place the company name or logo in a discreet location. 2. Stationery Clear files for organizing documents, sticky notes, and ballpoint pens are useful in various situations beyond the company information session, making them a great choice. 3. My Bottle For job-seeking students with a lot of belongings, it's easy to carry without adding extra burden. 4. Pouch If it’s something they can use daily, it will create a sense of familiarity and a positive impression of the company. 5. Multi-case Made from fair trade cotton, it also allows for promoting efforts towards the SDGs. - Benefits of Distributing Novelties at Company Information Sessions - 1. Helps People Remember the Company Name By including the company name or logo on the distributed novelty, it will catch their eye every time they use it, fostering a sense of familiarity with the company. 2. Enhances Company Image Carefully discuss what novelties job-seeking students would appreciate and work on creating those novelties. 3. Leads to Talent Acquisition The company can convey the impression of providing "ample support" to job-seeking students.

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What is doujin novelty? Doujin novelty refers to the "bonus" items distributed during doujin events. The distribution of doujin novelties can be expected to have promotional effects, such as increasing recognition and boosting sales. Doujin events range from small gatherings of a few thousand people to large-scale events with over 100,000 attendees, making novelties an effective way to differentiate oneself. Let's utilize novelties to enhance recognition and increase sales. - Three benefits of distributing doujin novelties - 1. Deepening relationships with existing customers As sellers, distributing novelties allows us to express gratitude to purchasers, making it a mutually beneficial and effective means for both parties. 2. Leading to the acquisition of new customers By creating campaigns where novelties are given to purchasers or those who follow our social media accounts, we can attract new customers motivated by the novelty. 3. Leading to product purchases Conducting campaigns where novelties are given to purchasers who spend "over XX yen" or buy "more than XX items" not only leads to product purchases but is also effective in increasing the average transaction value.

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Three Popular Classic Novelties in the Apparel Industry 1. Tote Bag It has a high affinity with apparel and can also serve as a shopper during events. 2. Drawstring Bag It is popular because you can never have too many. One of its charms is that it can be used not just as a novelty but also for wrapping. 3. Compact Mirror It is a classic and popular item among women. If your brand targets women, distributing compact mirrors as novelties will be well-received. Three Trendy Novelties 1. Tumbler With the rising awareness of eco-friendliness in recent years, especially among the environmentally conscious Generation Z, it is recommended for brands targeting younger generations. 2. Pouch Canvas pouches made from fair trade cotton are items that contribute to the SDGs. They are recommended for storing stationery or smartphone accessories. 3. Mobile Battery Be mindful of the size and weight to ensure portability. If designed with attention to detail, in line with apparel aesthetics, it will be appreciated and used by the recipients.

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- Three Benefits of Distributing Novelties for the Grand Opening - 1. Increases brand awareness Especially novelties that are frequently seen or can be used for a long time continue to promote recognition even after distribution, resulting in significant advertising effects. 2. Enhances customer attraction Launching a campaign to distribute novelties to customers who visit for the grand opening can serve as an incentive for them to show interest and come to the store. 3. Contributes to increased sales By providing high-quality novelties that exceed customer expectations, it encourages them to think, "I want to come back again," leading to repeat customers. - Points to Consider When Choosing Novelties for the Grand Opening - 1. Choose practical items If the items are practical for everyday use, they can be utilized without any issues, making the recipients happy. 2. Make them easy to carry When creating novelties, consider the customers' behavior after distribution, as this will lead to more appreciated novelties. 3. Select items that have a strong affinity with the industry Choosing goods that are closely related to the industry will remind customers of the store every time they use them, serving as a reason for them to want to come back.

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Eco materials refer to materials that are environmentally friendly or produced using sustainable methods. This includes materials made from renewable resources (such as wood and bamboo), recyclable materials (such as recycled plastics), biodegradable materials (such as biodegradable plastics and natural fibers), and materials that undergo low environmental impact production processes. Additionally, materials produced from sustainable agriculture and forestry also qualify as eco materials. The use of eco materials aims to reduce environmental impact throughout the entire product lifecycle and promotes the protection of the natural environment and the sustainable use of resources. Reasons for the attention on eco materials The reason eco materials are gaining attention is to contribute to environmental protection and the realization of a sustainable society. Traditional material production causes significant energy consumption, greenhouse gas emissions, resource depletion, and waste issues. Eco materials mitigate these problems by reducing environmental impact through the use of renewable resources, recycled materials, and biodegradable materials. Furthermore, the decline in consumer environmental awareness and the increasing interest in corporate social responsibility (CSR) are also driving the demand for eco materials.

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- Distribution to participants of sports events Distributing novelties to participants at sports events can serve as a great keepsake, enhancing their satisfaction. By including the event name and date on the merchandise, memories of the sports event will be revived every time they see it. If you want to improve recognition over the long term, it is recommended to choose practical items that can be used in daily life. - Distribution to spectators of sports events Distributing novelties to those who come to watch sports events will undoubtedly create a sense of unity and excitement. For example, distributing original towels is practical as they can be used on the spot. If the items can be used even after the sports event is over, they will evoke enjoyable memories every time they are used, encouraging a desire to attend again. - Distribution as graduation mementos for clubs or teams Novelties are not only suitable for distribution to participants and spectators of sports events but also make excellent graduation mementos for clubs or teams. They will remain as memories even after graduation and will be appreciated as great keepsakes. It is advisable to choose durable items that can be used for a long time, ensuring they become lifelong memories.

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- Points for Choosing Business-Oriented Novelties - Point 1: Practicality Items that are practical for customers and business partners are used regularly, which helps enhance brand recognition. Point 2: Simple Design A simple design is generally more appealing to everyone and can be accepted by a wide audience, maximizing the effectiveness of the novelty. Point 3: Compactness Compact and portable items are convenient for the recipient and are frequently used in daily life and business settings, increasing opportunities for brand exposure. - Scenarios for Utilizing Novelties for Business People - - Corporate Briefings and Seminars By distributing novelties, companies can create a positive impression on participants and enhance brand recognition. - Trade Shows Trade shows are venues where many companies and customers gather, and distributing novelties there presents an excellent opportunity to increase brand awareness. - Sales Activities Sales representatives can leave a strong impression of the company by giving novelties during visits or business negotiations.

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Five Recommended Novelties for Winter 1. Tumbler A tumbler that can hold warm beverages is one of the must-have items during the cold winter. It is often used during relaxation time at home or in the office and is appreciated by a wide range of people. 2. Blanket Blankets can be used in various situations, such as at home, in the office, or in the car, making them practical gifts that are always welcome. 3. Mug Mugs are popular items in winter when the consumption of warm drinks increases. However, some may find them a bit heavy and bulky, so they may not be suitable for distribution to a large number of people. 4. Towel Towels are popular gifts not only in winter but throughout the year. Some people may do a big cleaning at the end of the year, while others may refresh their towels for the new year. Recommended Novelties for Winter Events - Recommended Novelties for Christmas - - Tumbler - Blanket - Aroma Candle - Recommended Novelties for Year-End and New Year Greetings - - Calendar - Towel - Stationery - Recommended Novelties for Valentine's Day - - Mug - Eco Bag - Stainless Bottle

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- Three Points for Choosing a Tasteful Souvenir - Point 1: Practical items that can be used for a long time If it's a practical item that can be used for a long time, memories will be revived every time it's used, making it a great souvenir. It creates a feeling of gratitude for receiving it and has the effect of leaving a long-lasting good impression on the giver, so practical items are recommended. Point 2: Stylish designs A stylish design conveys the giver's good taste and effort, leaving a positive impression on the recipient. Point 3: Items with a sense of luxury It's important to understand the occasion and give something special on special days. Choose items with a sense of luxury that are suitable for souvenirs. - Recommended Five Tasteful Souvenirs - 1. Tote Bag With a large printable area, it's possible to create a design that pursues unique originality. 2. Tumbler Designed in a shape reminiscent of a takeout cup with an accent lid, it conveys a sense of style. 3. Eco Bag 4. Pouch 5. Blanket These items are particularly popular among families with small children and women.

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7 Recommended Novelties for Open Campus and Entrance Ceremony at Vocational Schools 1. Stationery such as pens and notebooks Items designed with the school's logo or colors are useful during classes and for homework. 2. Tote bags for carrying materials With a wide variety of designs, these bags can prominently feature the school's logo or mascot, making it clear that they belong to that school. 3. Convenient smartphone accessories Smartphone stands, charging cables, and earphone holders are highly useful for both academic and personal use. 4. Towels that serve as memorable keepsakes These can be used in various situations, such as during exercise or while traveling. 5. Comfortable blankets for winter Practical blankets can be used for self-study on campus or studying at home, and students will appreciate them. 6. Stylish and easy-to-use tumblers From an ecological perspective, reusable tumblers are popular among many students. 7. Special keychains Keychains that help organize keys and cards are essential items in students' daily lives.

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Here are four ways to choose Christmas novelties: - Clarify your target Consider the age, gender, and preferences of your customers, and select items that they will enjoy. For example, trendy items are often preferred by younger generations, while practical items are more popular among adults. - Maintain brand consistency Use your brand's logo and colors to create a design that aligns with your brand image. This will leave a strong impression of your brand on the recipients. - Choose practical items that can be used for a long time Selecting practical items that recipients can use for an extended period will sustainably increase brand recognition. For instance, items like calendars, pens, and mugs that can be used in daily life tend to be cherished for a long time. - Opt for originality Limited edition designs or customizable items create a sense of exclusivity, providing surprise and joy to the recipients. The effects of distributing Christmas novelties are as follows:

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- Three Points for Creating Memorable Novelties - 1. Don't Overthink Memorability By striking a good balance between fun and practicality, you can create novelties that are memorable while also being frequently used in daily life and work, thus maximizing their promotional effect. 2. Create Impactful Novelties Novelties that immediately spark curiosity with a "What is this?" are effective. 3. Tailor Novelties to Your Target Audience By creating novelties that cater to each target group, they become more memorable and you can maximize their effectiveness. - How to Choose Novelties that Leave an Impression of Your Brand - 1. Choose a Unique Design A design that is original and differentiates itself from other brands or products is likely to generate buzz. 2. Prioritize Functionality Novelties that can be practically used in daily life tend to stay in people's hands longer. 3. Incorporate an Emotionally Engaging Story Giving novelties some background makes them more likely to stick in people's memories. 4. Choose Environmentally Friendly Materials 5. Use Your Brand's Logo and Colors Effectively

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Cases of copyright infringement in the production of original goods Case 1: Regarding the use of logos Logos are symbols of companies and brands. The use of logos may involve trademark rights, and registered trademarks cannot be used without permission. Case 2: Regarding the use of characters When using popular characters for original goods, it is necessary to obtain permission from the rights holder who owns the copyright to that character. In fact, there have been cases where a company was sued for copyright infringement for using a famous character without permission, leading to legal action. If you want to create goods using a character, you should enter into a licensing agreement with the rights holder. Case 3: Regarding the use of illustrations and designs If you create illustrations or designs yourself, there is no problem, but using someone else's work without permission constitutes copyright infringement. When using free materials, it is also important to check the terms of use, as proper crediting may be required.

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- Three effects gained from environmentally friendly novelties - - Branding as an environmentally conscious company By incorporating environmentally friendly novelties, a positive image can be built that reflects the company's commitment and awareness towards the environment. - Impact on the recipient Using different materials and designs from typical novelties can create a sense of uniqueness and novelty. - Contribution to the SDGs Companies can strengthen their aspect of social contribution activities. - It is important to produce environmentally friendly novelties by material - 1. Producing novelties with natural materials Using natural materials is expected to reduce the use of chemicals and the environmental burden during disposal. 2. Producing novelties with recycled materials This can help suppress the extraction of new resources and the generation of waste, contributing to the establishment of a recycling society. - Representative concepts of environmentally friendly novelties - 1. Fair trade This is a movement that promotes purchasing products made in impoverished regions of the world at fair prices. 2. Reduction of CO2 emissions 3. Measures against food waste

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The effects of distributing novelties during the year-end and New Year period are as follows: 1. Conveying feelings of gratitude The year-end and New Year mark the conclusion of one year and the beginning of another. By giving novelties during this time, companies can easily express their gratitude to customers and business partners. In particular, practical items that can be used in daily life are likely to be used for a long time by the recipients, thereby sustaining the effect of conveying the company's message. 2. Increasing brand awareness Distributing novelties during the year-end and New Year can effectively enhance brand awareness. By giving items that feature the brand's logo or message, recipients begin to feel a closer connection to the brand. 3. Contributing to image enhancement Distributing novelties during the year-end and New Year is an effective means of enhancing the image of a company or brand. This period provides many people with an opportunity to reset their feelings for the new year, making it an excellent timing to create a positive impression. Novelties can convey feelings of gratitude to customers and business partners by providing practical items that feature the brand's logo or message.

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