コシオカ産業 Product Lineup

Quality labeling refers to a law established to protect consumers' interests, ensuring that they do not suffer unexpected losses when purchasing products. Only those items whose quality is guaranteed through product inspection can be labeled, serving as a guideline for consumers to make informed choices when buying products. Generally, the label includes information about the product's functions, performance, uses, and the main materials it is composed of. Currently, most food and goods sold domestically are required to have quality labels under the Household Goods Quality Labeling Law. Novelty items are exempt from quality labeling obligations. If a product is intended for sale, it falls under the Household Goods Quality Labeling Law's "quality labeling obligation." However, since novelty items are not intended for sale, they do not have a quality labeling obligation. Nevertheless, just because novelty items do not require quality labeling does not mean that producing low-quality novelty items that disregard consumer considerations is acceptable; this is considered taboo. The purpose of novelty items is to promote the company's name or products. Low-quality novelty items cannot deliver the promotional effects that are typically expected from them. Not only do they fail to achieve the desired effect, but they can also lead to a decline in the company's image, potentially resulting in customers never purchasing the products again.

• others

The excellent points of using novelties as sales tools are as follows: - They help people become aware of the company name and brand. - They allow for the continuation of ongoing relationships with existing customers. - They can serve as a trigger for customers to purchase the product itself. - When enclosed with direct mail, they can leave an impression on customers. - They enable advertising at a low cost. 1. They help new customers become aware of the company's existence. Novelties are used for company promotion and can be utilized as sales tools. When using novelties as sales tools, be sure to print your company name, brand name, and logo on them. 2. They allow for the continuation of ongoing relationships with existing customers. They can serve as a means to maintain a good relationship with existing customers. When visiting, giving novelties as a token of appreciation for their usual support can leave a good impression. 3. They can serve as a trigger for customers to purchase the product itself. Distributing novelties can provide an opportunity for customers to learn about your products or services. Additionally, by adding novelties as added value rather than just selling the products or services alone, you can generate more interest.

• others

A novelty item is a product that companies distribute for free to enhance the recognition and image of their goods or services. By distributing them for free, anyone can easily accept them, allowing for efficient promotion that leads to increased sales. To leave an impression of the company on the recipients, novelty items are mostly produced and distributed with the company name or logo printed on them. On the other hand, a "soshina" refers to items given as a greeting or to express gratitude. The original meaning literally translates to "a humble item," but it is generally used to convey modesty, implying "my gift is not that significant." The items given as soshina vary, but expensive items do not qualify. Soshina are used for small gifts, so they are typically single items rather than a set, and the general price range is considered to be around 3,000 yen. The purpose of distributing novelty items and soshina The purpose of distributing novelty items is to make more people aware of the company or service. To leave an impression of the company on the recipients, the distributed items usually include the company name or logo.

• others

The main reasons many companies are focusing on producing novelties are as follows: 1. They help people remember the company name. By printing the company name or brand name on novelties, they serve as a business card and provide an opportunity for people to remember the name. 2. They contribute to enhancing the company's image. Distributing novelties that are appreciated by recipients can lead to an improved company image. If high-quality novelties can be provided, it can also enhance the image of products and services, contributing to sales promotion. 3. They allow for low-cost advertising to new customers. Running large-scale advertisements such as TV commercials or screens in public places can cost hundreds of thousands to millions of yen. In contrast, novelties can be produced for a few dozen to a few hundred yen each, allowing for low-cost advertising. 4. They can appeal again to existing customers. Distributing novelty goods can also be expected to have the effect of retaining existing customers. The difference between "promotional items" and "novelties": Promotional items refer to things that are distributed for free. It encompasses all goods given away for free for the purpose of sales promotion. The purposes vary, including promoting products or services, increasing brand awareness, and enhancing the company image.

• others

Measuring the effectiveness of novelties is extremely important as it helps identify areas for improvement and provides hints for future initiatives. The purpose of distributing novelties is to promote the company or product. While there are cases where they are distributed as a gesture of gratitude, they are primarily distributed to enhance recognition of the company or product and for promotional purposes. It is crucial to measure and analyze the effects before and after the distribution of novelties. It is recommended to analyze using several measurement methods rather than just one. By comparing changes from both quantitative and qualitative perspectives, various issues are likely to emerge. To maximize a company's revenue, continuous analysis and improvement of issues through effectiveness measurement becomes essential. The effects of novelties are as follows: - Increased recognition: Novelties have the effect of enhancing the recognition of the company or product. - Improved image: If the novelty is something customers want to show off, it will increase customer satisfaction and create an impression of an attractive company. - Increased customer attraction and sales: Novelties pair well with campaign planning, so companies often utilize novelties when planning limited-time campaigns.

• others

- What are promotional items? Promotional items refer to free goods distributed for the purpose of advertising. They are distributed with the aim of increasing awareness of sales promotions and the company's products or services, thereby aiming to boost customer traffic and sales figures. Particularly when wanting to increase store visits, distributing promotional items attracts interest from many people, which is why they are frequently used. They are effective for acquiring new customers. - What are novelties? Novelties are free goods distributed to a limited audience. Instances when novelties are distributed include at the time of product purchase or when responding to a survey. Additionally, it is essential for novelties to have the company name, product name, or logo printed on them. By increasing the frequency of use or visibility, the promotional effect of novelties can be enhanced. Even if they do not show immediate effects, goods distributed as novelties may later lead to renewed purchases or usage. In BtoB contexts, novelties are sometimes used as greeting gifts to clients to make it easier for new customers to remember the company name.

• others

The sale of novelties may be considered illegal. In the first place, promotional items like novelties cannot generally be sold. Products for sale are required to have a household goods quality label. However, novelties are not subject to this requirement, so they often do not have a household goods quality label. Selling items that do not have this label is illegal as it violates the "Household Goods Quality Labeling Act." If you plan to sell novelties as products, you should understand the Household Goods Quality Labeling Act and ensure that you provide compliant labeling. When selling novelties, pay attention to the following three points: - Include household goods labeling on novelties. Check which category the product falls under and adhere to the required labeling before proceeding with sales. Companies need to indicate a prohibition on resale at the production stage of novelties to avoid compromising product value and profits. - Conduct promotions in accordance with the Prize and Representation Act. When promoting products, ensure that you understand the Prize and Representation Act and communicate the product's appeal accurately to avoid misleading consumers.

• others

The Effects of Novelties in the Real Estate Industry - The Effect of Increasing Recognition with Branded Novelties In the real estate industry, novelties often feature the names of house manufacturers and construction companies, similar to general novelties. Particularly, everyday-use novelties can also be expected to have a mere exposure effect. The more a novelty is used, the more it leaves a subtle memory in the recipient's subconscious, which could potentially lead to business opportunities triggered by some event. - The Effect of Increasing Attractiveness with Special Novelties If you want to enhance your attractiveness, it is advisable to utilize novelties that have a sense of specialness. A novelty that makes someone think, "Maybe I should check it out if I can get this novelty," is guaranteed to be effective. Additionally, when people receive something or experience a service, they often feel a sense of obligation to reciprocate. - The Effect of Differentiating from Competitors with Unique Novelties The real estate industry is highly competitive, so novelties are an effective means to showcase unique appeal compared to other companies. If a novelty is designed to be perceived as "interesting!" or "rare!", it can leave a strong impression.

• others

The reasons why cotton bags are recommended as promotional items include not only their advertising effectiveness for the company but also their durability and consideration for the environment. Promotional items are used for promotion by printing the company name or brand logo on them. In particular, cotton bags can be used on a daily basis, which increases the chances of seeing the company name or brand logo, leading to high advertising effectiveness. Additionally, durable cotton bags are useful items in various situations such as shopping, traveling, and everyday carrying. If the recipient carries the cotton bag regularly, it can promote the company to people around them while they walk. Furthermore, cotton bags are made from recyclable materials, which can reduce waste compared to disposable plastic bags. For companies that are committed to environmental protection, distributing cotton bags as promotional items can also contribute to their branding. The recommended stores and industries for distributing cotton bags are as follows.

• others

Three Types of Novelty Creation - Ready-made Product with Customization A ready-made product with customization refers to the method of adding a company name or logo to an existing product. There are various types of ready-made products, including stationery like pens and notepads, as well as everyday items like masks and towels. This method has the lowest cost among the three types and can be ordered easily in a short period. - Semi-Custom Made Semi-custom made refers to a method where the design of the product can be freely chosen from a set of options. For example, it often allows for the selection of font size, color, material, and shape of the product. Although it takes more time and costs more than simply adding a name to a ready-made product, it is perfect for creating a novelty item with a bit of a special touch. - Full Custom Order Full custom order refers to a method where all specifications, sizes, and materials of the product can be freely chosen. This is the most expensive and time-consuming option among the three, but it offers the advantage of creating a completely original novelty item that cannot be found elsewhere.

• others

- The price of novelties is determined by the Prize Offering Law! A novelty refers to goods distributed free of charge as part of advertising and promotional activities. On the other hand, when distributing them, they must be produced within the amount specified by the Prize Offering Law. The Prize Offering Law is a regulation that requires truthful representation when providing prizes and gifts from the perspective of consumer protection. Since novelties are distributed free of charge, if expensive novelties are produced, many people will gather. In other words, if a novelty is produced at too high a price, it may lead to irrational product selection. If such a situation were allowed to occur freely, it could potentially disadvantage consumers, which is why the Prize Offering Law sets a price ceiling. - Novelties fall under the category of total gifts according to the Prize Offering Law. The price ceiling for novelties as determined by total gifts is as follows: If the amount paid by the customer is less than 1,000 yen, the maximum value of the prize is 200 yen. If the amount paid by the customer is 1,000 yen or more, the maximum value of the prize is 20% of the payment amount, or 100 yen as a general rule if there is no payment.

• others

The purposes for which they are used are various. So, are they achieving the desired effects? 【Q】Do you remember the company name, product name, or service from the received novelty? 【A】Remembered... 30.7% Not remembered... 65.6% ...It's a disappointing result. It exceeds half. 【Q】What novelties are you happy to receive? 【A】1. Daily consumables 2. Stationery 3. Cooking-related consumables 4. Household goods 5. Daily goods 6. Relaxation items 7. Eco-friendly goods 8. Kitchenware What people are happy to receive are consumables they use regularly. However, the lack of originality is a drawback. 【Q】Have you ever purchased a product just to get a novelty? 【A】Yes... 39% No... 61% Isn't that a pretty good number? As for specific items, things like: - Merchandise featuring famous characters or idols - Goods with ideas related to the product - Collectible items were mentioned.

• others
• Other contract services

Copyright refers to the legal rights granted to authors for the works they create. Since designs, logos, illustrations, and photographs are works protected by copyright, the authors who create them hold copyright. Additionally, works are protected by law, and in the case of corporations, failing to uphold copyright can result in fines of up to 100 million yen. To avoid heavy fines, it is important to be cautious about not violating copyright when producing novelties. There are three cases in which novelties may infringe on copyright: - Using illustrations of popular characters: Using illustrations or images of popular characters in product designs without obtaining permission from the author constitutes copyright infringement. - Using images of celebrities without permission: Using photographs of celebrities, such as entertainers or athletes, in designs without their consent constitutes a violation of their right of publicity. - Using photographs taken by others without permission: Since photographs are also considered works, using images taken by professional photographers in designs without permission is also a violation of copyright.

• others
• Other contract services

At the open campus, it is important to distribute novelties that students will appreciate. Therefore, here are seven recommended novelties for distribution at the open campus. - Ballpoint pens and highlighters Writing instruments are very practical items for students. If distributed as novelties, they can be used during classes and studying, and it is expected that the students who receive them will be happy to use them. - Sticky notes Sticky notes can be used for various purposes such as taking notes, organizing documents, and emphasizing important points. Especially for students, who need to organize a lot of information during classes and studying, sticky notes are highly valued as a practical item. - Tote bags and canvas bags Tote bags and canvas bags are useful items for carrying pamphlets and materials from the open campus. Even after the open campus is over, they can be used for shopping or outings. - Smartphone accessories Convenient accessories for smartphones that are used daily will be appreciated by anyone. In particular, portable batteries, smartphone stands, and cleaning cloths are novelties that students are likely to enjoy.

• others
• Other contract services

Novelty items are one of the effective promotional tools. The effects of novelty items in the real estate industry are as follows: 1. The effect of increasing recognition with branded novelty items. In the real estate industry, as with general novelty items, many have the names of house manufacturers or construction companies printed on them. Especially for everyday use novelty items, the mere exposure effect can also be expected. A subtle memory remains in the recipient's subconscious, which could lead to business opportunities triggered by something. 2. The effect of increasing customer attraction with special novelty items. Even though they are called novelty items, they vary in terms of type, price, and quality, ranging from inexpensive to relatively expensive. If you want to enhance customer attraction, it is advisable to use novelty items that have a bit of a special feel. If a novelty item makes someone think, "Maybe I should check it out if I can get this novelty item," it will definitely be effective. 3. The effect of differentiating from competitors with unique novelty items. Purchasing real estate is often said to be a once-in-a-lifetime purchase, involving a significant amount of money. The real estate industry is highly competitive, so novelty items are one effective means to showcase unique appeal that sets you apart from other companies.

• others
• Other contract services

The key points for producing promotional items without failure are as follows: - Set a budget If you create promotional items without a budget in mind, you may end up exceeding your budget, resulting in items that offer poor cost-effectiveness. If the cost incurred does not yield significant benefits, there is no point in producing the promotional items. However, it is important to be aware of the Prize Contest Law. Promotional items fall under the category of total prizes according to this law, which sets a limit on production costs. Exceeding this limit would be a violation of the law. - Clarify your target audience Carefully consider who will receive the promotional items you produce. For example, if your target audience is business professionals, distributing items that can be used in the kitchen may not resonate with them. While there is a possibility that some may use them at home, items that can be used in a business setting are more practical and appreciated. - Decide on the distribution location By determining where you will distribute the items, you can choose more suitable items. For instance, at trade shows or events, distributing tote bags that can hold materials or, in the summer, handing out fans or hand-held fans would be well received.

• others
• Other contract services

Recommended 5 Corporate Novelties 1. Ballpoint Pen As a distributor, it is inexpensive yet highly practical, compact, and easy to distribute, making it a great choice for novelty production. The risk of failure is low, making it an ideal item for first-time novelty production. 2. Disinfecting Wet Wipes Compact and convenient, these are recommended items for a wide range of target audiences as they are not cumbersome to receive and can be used easily. 3. Eco Bag Using environmentally friendly materials for eco bags allows companies to promote their commitment to SDGs, enhancing their corporate image. 4. Tumbler It is important to focus not only on the design of tumblers but also on their functionality. By pursuing usability features such as heat retention, cooling effects, spout shape, and ease of cleaning, they become more desirable items to receive. 5. Bamboo Mug Made from bamboo, these mugs are lightweight and resistant to breakage. Their matte texture and calm color scheme make them visually appealing for printing, making them popular items for corporate promotion.

• others
• Other contract services

Recommended Corporate Novelties: Top 5 Picks 1. Tote Bag A classic novelty item that is popular. It can be carried over the shoulder and is spacious enough to hold A4 documents, making it versatile and suitable for a wide range of age groups. 2. Market Bag This eco-friendly bag has a size that is perfect for shopping or as a secondary bag, featuring a simple design that is stylish. It can be compactly folded with a rubber band for easy transport. Made from lightweight, high-density polyester fabric that resists wrinkles, it is both light and durable. 3. Fair Trade Cotton Canvas Flat Pouch This item comes with an international fair trade certification label, which can enhance corporate value through commitment to sustainable development goals (SDGs). The dyeing factory is also a fair trade certified facility. 4. Tumbler A double-layer plastic tumbler. Its design resembles a takeout cup, and the lid serves as a stylish accent. 5. Bamboo Mug Lightweight and resistant to breakage, this mug features a matte texture and calm color tones that are stylish and ideal for printing.

• others
• Other contract services

In recent years, as interest in environmental issues has grown, eco-friendly novelties have gained attention. These eco-friendly novelties bring the following effects and benefits to companies and brands: 1. Branding as an environmentally conscious company In modern society, how companies and brands address environmental issues has become an important criterion for consumers. 2. Impact on recipients Eco-friendly novelties can leave a strong impression on those who receive them. By using materials or designs that differ from typical novelties, they can convey uniqueness and novelty. 3. Contribution to the SDGs Eco-friendly novelties can also be positioned as efforts towards the Sustainable Development Goals (SDGs). If a company wants to promote initiatives such as effective resource utilization and reducing environmental impact, producing and distributing eco-friendly novelties is effective. This way, companies can also strengthen their aspect of social contribution activities.

• others
• Other contract services

7 Recommended Novelties for Open Campus and Entrance Ceremony at Vocational Schools 1. Stationery items like pens and notebooks Stationery is essential for the start of school life, making it a perfect blend of practicality and commemorative value. 2. Tote bags for carrying materials For new students, a bag suitable for carrying school materials and texts is extremely helpful. 3. Convenient smartphone accessories Smartphone accessories are items that are closely related to students' daily lives and will be very well received. 4. Towels that serve as memorable keepsakes Towels with logos, often seen at sports events and festivals, are items with high commemorative value. 5. Cozy blankets for winter Distributing warm blankets as novelties during the entrance ceremony in cold seasons is also recommended. 6. Stylish and easy-to-use tumblers From an ecological perspective, reusable tumblers are supported by many students. 7. Special keychains Keychains that help organize keys and cards are essential items in students' daily lives.

• others
• Other contract services

Stylish and Cute! 7 Novelty Items for Women 1. Tote Bag Tote bags are items that combine functionality as a fashion accessory with storage capacity. 2. Pouch, Drawstring Bag, Sacoche Pouches are perfect for storing cosmetics and accessories, drawstring bags are great for carrying snacks and small items, and sacoches match casual styles, each with its own unique features. 3. Mug Bottle, Tumbler Mug bottles and tumblers, which are easy to carry and come with insulation and cooling functions, are popular items throughout the year. 4. Cutlery, Soup Jar While opportunities for dining out are increasing, more women are making their own bento boxes for health and savings. 5. Stationery, Ballpoint Pen In particular, ballpoint pens that feel good to use or have unique designs can lift your spirits every time you use them. 6. Self-Light Self-light refers to a light that is useful for taking selfies. The demand has increased with the widespread use of smartphones. 7. Beauty Products Mini-sized beauty products that are helpful for daily skincare, hand care while traveling, or at the office are recommended.

• others
• Other contract services

Three Points for Creating Memorable Novelties 1. Don't Overemphasize Memorability Focusing too much on being memorable can risk diminishing the practicality of the novelty. Conversely, if you only prioritize practicality, you may lose the element of fun and novelty. For example, uniquely shaped sticky notes or pens that are difficult to use in everyday situations may be interesting and memorable, but they might not be used often. 2. Create Impactful Novelties People are easily captivated by items that can grab their interest in an instant amidst the vast amount of information they encounter daily. For instance, a business card holder with a shape different from the usual card type or an eco-bag with an interesting shape or design can attract the attention of those who receive them. 3. Tailor Novelties to the Target Audience Novelties should not be distributed uniformly to everyone; the optimal items vary depending on the target demographic. For events aimed at young women, cute cosmetic goods or fashion items are suitable. For business professionals, items that convey a sense of luxury and elevate status in office or business settings are more appropriate.

• others
• Other contract services

Scene-specific! Here are some items that are appreciated as commemorative gifts. - Items that are appreciated as gifts for founding anniversaries or milestone anniversaries: Tumbler Luxury ballpoint pen Desk clock When selecting commemorative gifts for employees or business partners, it is important to choose items that meet their needs. Although it is necessary to cater to these needs, founding anniversaries and milestone anniversaries are not occasions for frequent gifting. It is best to give something special that will be memorable for the recipient. - Items that are appreciated as gifts for grand openings: Eco bag Cutlery set Mug For office or store openings, it is advisable to choose practical items. Receiving something that can be used in daily life tends to evoke a feeling of "I'm glad to receive this," and leaves a good impression on the recipient. - Items that are appreciated as gifts for graduation or completion ceremonies: Photo frame Mug Personalized ballpoint pen When distributing items for graduations from kindergarten, elementary school, middle school, high school, or university, careful consideration is needed. Although the needs may vary at each stage, it is recommended to choose items that will serve as lifelong mementos or that will be useful as they move on to the next step.

• others
• Other contract services

- Why is there no obligation? The reason why novelties are exempt from the Quality Labeling Act. "Is quality labeling necessary for novelties?" "Are there any laws to be aware of when creating novelties?" Have you ever wondered about these questions? In conclusion, there is no obligation for quality labeling on novelties that are distributed for free. This means that only products for sale are subject to quality labeling obligations, while novelties that are not for sale are exempt from these obligations. Additionally, most food and goods currently sold domestically are required by law to have quality labeling. Tags on clothing and handling instructions for electrical products fall under quality labeling. - Caution as novelties are subject to the Prize Display Act While novelties are not subject to the Quality Labeling Act, they are subject to the Prize Display Act, so caution is advised. The official name of the Prize Display Act is "Act on Prevention of Unjust Prize Offers and Unjust Labeling." The Prize Display Act is also a law established to protect the interests of general consumers. Be aware that violations of the Prize Display Act include prohibitions on misleading representations and maximum limits on the value of prizes.

• others
• Other contract services

Promotional items cannot be sold basically because they do not have quality labels. Selling them without quality labels would be illegal. If you want to commercialize and sell them, be sure to include quality labels in accordance with the Household Goods Quality Labeling Act. Additionally, during the production stage of promotional items, it is important to pay attention to "copyright," "portrait rights," "trademark rights," and the "Prize Labeling Act." If you inadvertently violate the law due to a lack of understanding, penalties may be imposed, leading to a decline in the company's image. Even if you produce high-quality promotional items, it would be counterproductive if they do not comply with the law. When producing promotional items, make sure to understand the basic laws before starting the process.

• others
• Other contract services

The SDGs (Sustainable Development Goals) refer to the "Sustainable Development Goals." At the United Nations summit in 2015, 17 goals were established to be achieved by 2030 in order to aim for a more sustainable and better world, along with 169 targets to achieve these goals. Currently, we are facing many challenges around the world, including environmental issues, poverty, economic growth, and infectious diseases. There are concerns that continuing to live without protecting the environment will have serious impacts on ecosystems. To maintain a stable life, environmental protection is an urgent priority. It is important for each individual to consciously engage in activities such as realizing a decarbonized society and reducing marine plastic waste. Here are six environmentally friendly and noteworthy sustainable materials: - Recycled PET (plastic bottles) - Fair Trade cotton - Bamboo fiber - Thinned wood - Coffee grounds - Vegan leather

• others
• Other contract services

Top 6 Most Appreciated Novelty Items! 1st Place: Masks Although the obligation to wear masks has been lifted, they are still effective in crowded places. Distributing them at exhibitions and events is recommended as they can be used on the spot. 2nd Place: Tote Bags Tote bags are popular as convenient items that can be used daily. Their versatility in various situations contributes to their popularity. 3rd Place: Eco Bags When distributing materials at events, providing eco bags allows attendees to consolidate their belongings. 4th Place: Stationery Office supplies like ballpoint pens, notepads, and sticky notes are well-received by people of all ages, making them a delightful gift. 5th Place: Tumblers Tumblers have gained popularity due to the increasing awareness of eco-friendliness. They are often used in workplaces, so distributing them to working adults in their late 20s to 50s will be appreciated. 6th Place: Towels Promotional towels are essential items in daily life, making them a welcome novelty regardless of the quantity received. If they are made from soft, high-quality materials, they will be even more appreciated.

• others
• Other contract services

Measuring the Effectiveness of Novelties is Essential! An Explanation of Measurement Methods and Production Points "After distributing novelties, how should I measure their effectiveness?" "What should I be careful about when creating novelties with high promotional effects?" Are you wondering about these questions? In conclusion, by conducting effectiveness measurements, you can analyze the areas for improvement and reflection regarding your novelties. When you measure effectiveness while distributing novelties, you can identify areas for improvement and gain hints that lead to your next initiatives. To maximize the effectiveness of novelties, it is important to measure and analyze what kind of effects were achieved through distribution. Measurement should not be conducted using just one method; by comparing changes from both quantitative and qualitative perspectives, you can discover challenges from multiple angles. By continuously improving and analyzing challenges through effectiveness measurement, you can achieve tremendous promotional effects with novelties. Additionally, if you are considering producing novelties, please consult with the novelty production company "Koshioka Sangyo Co., Ltd."

• others
• Other contract services

Here are 7 recommended novelties for distribution at open campus events. - Ballpoint pens and highlighters Writing instruments are very practical items for students. They can be used during classes and study sessions, and it is expected that the students who receive them will be happy to use them. - Sticky notes They can be used for various purposes such as organizing documents and emphasizing important points. Especially for students, who need to organize a lot of information during classes and studying, sticky notes are highly valued as a practical item. - Tote bags and canvas bags These items are helpful for carrying brochures and materials from the open campus. Even after the open campus is over, they can be used for shopping or outings. - Smartphone accessories Convenient items that are used daily will be appreciated by anyone. In particular, portable chargers, smartphone stands, and cleaning cloths are novelties that are likely to be well-received. - Tumblers Carrying a water bottle is common in school life. By distributing stylish and easy-to-use tumblers, students can incorporate them into their daily lives.

• others
• Other contract services

Four Reasons Why Many Companies Create Promotional Items 1. They help people remember the company name. If the item is practical and can be used daily, it is more likely that the recipient will remember the company or brand name. 2. They contribute to improving the company's image. If high-quality promotional items can be provided, the image of the products or services will also improve, leading to increased sales promotion. 3. They allow for low-cost advertising to new customers. Promotional items can be produced for a cost of several dozen to several hundred yen each, making low-cost advertising possible. 4. They can re-engage existing customers. If the distributed promotional items are used continuously, the relationship with existing customers can be maintained, and there is a chance they will remember the company in casual moments. Promotional items that can also be used for sales! Examples of items that won't be considered "unwanted": - Office supplies like stationery - Unique promotional items that lighten the mood - Promotional items featuring a "QR code" [Choosing promotional items should align with the times!] Promotional items that meet recent needs are more likely to be appreciated by recipients, contributing to an improved company image and increased trustworthiness. It is also important to choose items that align with public demand.

• others
• Other contract services

Four Reasons Why Many Companies Create Promotional Items 1. They help people remember the company name. If the item is practical and can be used daily, it is more likely that the recipient will remember the company or brand name. 2. They contribute to improving the company's image. Providing high-quality promotional items can enhance the image of products and services, leading to increased sales promotion. 3. They allow for low-cost advertising to new customers. Promotional items can be produced for a few dozen to a few hundred yen each, making low-cost advertising possible. 4. They can re-engage existing customers. If recipients continue to use the distributed promotional items, the relationship with existing customers can be maintained, and there is a chance they will remember the company at unexpected moments. Promotional items that can also be used for sales! Examples of goods that won't be considered "unwanted": - Office supplies like stationery - Unique promotional items that lighten the atmosphere - Promotional items featuring a "QR code" [Choosing promotional items is important to match the times!] Promotional items that align with recent needs are more likely to be appreciated by recipients and can enhance the company's image and reliability. It is also important to choose items that reflect societal needs.

• others
• Other contract services

5 Recommended Stylish Novelties 1. A4 Tote Bag Convenient for holding documents, it will be appreciated even more when distributed at exhibitions and events. 2. Eco Bag Made to be lightweight and durable with minimal wrinkling, it is expected to have a high promotional effect as it can be used for a long time. 3. Cotton Pouch Available in a wide range of sizes from small items to A4, it can be chosen according to needs. 4. Sturdy Tote Bag Built to be durable, it will be used for a long time. 5. Clear Pouch Conveys a sense of cleanliness and transparency, giving an impression of good taste. Five Characteristics of Stylish Novelties 1. High Design Quality By balancing originality and practicality, they are more likely to be used and can maximize their effectiveness as novelties. 2. Trend Awareness They can showcase the company's advancement and make the recipient think, "This is stylish!" 3. Practicality Enhances promotional effects and brings joy to the recipient. 4. Uniqueness Gives the impression of a playful and flexible company. 5. Originality Captivates the recipient and conveys a sense of good taste.

• others
• Other contract services

What is 3C analysis? It is a framework for analyzing the market environment based on three elements: Customer, Competitor, and Company. What is 5C analysis? It is a marketing method that analyzes five elements: Customer, Competitor, Company, Intermediate Customer, and Community. Differences between 3C analysis and 5C analysis 5C analysis requires more effort than 3C analysis, but it allows for more detailed analysis and the development of more accurate strategies. Three reasons why 5C analysis is important Reason 1: It clarifies KFS (Key Success Factors) By clarifying success factors, appropriate marketing strategies can be established, leading the business to success. Reason 2: It reduces the risk of failure By thoroughly analyzing the internal and external environments of the company, strategies with a high success rate can be developed with fewer resources and effort. Reason 3: It allows for analysis from multiple perspectives It is emphasized because it is suitable for the modern marketing environment, which has advanced in digitalization.

• others
• Other contract services

What is sales promotion? It is creating opportunities that stimulate consumers' purchasing desire. The difference between sales promotion and marketing Sales promotion focuses on one-time measures to increase the number of products sold or sales revenue, while marketing considers the entire system leading to product purchase. Reasons why sales promotion is emphasized Reason 1: Development of IT technology Reason 2: Enhancing sales promotion effects with "4P" and "4C" Three purposes of sales promotion Purpose 1: To improve awareness of products and services Purpose 2: To encourage the purchase and consumption of products and services Purpose 3: To encourage repeat purchases from buyers

• others
• Other contract services

- Types of Tote Bags Recommended for Novelties - - Cotton Tote Bags They are attractive due to their natural texture and soft feel. Known as an environmentally friendly material, they are perfect for eco-conscious companies and events. Additionally, cotton is easy to dye and print on, allowing for original designs. - Canvas Tote Bags Known for their durability and strength. They feature thick fabric, making them resistant to deformation even when carrying heavy items. Canvas fabric also showcases prints well, making it ideal for highlighting logos or messages. - Clear Tote Bags Characterized by their transparency, they provide a modern and stylish impression. They are also highly waterproof, making them suitable for use on rainy days. - Polyester Tote Bags They are lightweight and highly water-resistant. Available in various colors and designs, they can express vibrant colors. - Eco Bags Their popularity has increased with the growing awareness of environmental issues. Many are made from recycled or organic materials, making them perfect for showcasing a company's eco-friendly stance.

• others
• Other contract services

Purpose of distributing novelties - Promotion of products and services - Corporate branding Three ways to create novelties - Ready-made products with custom branding This is the most cost-effective option among the three and can be ordered easily in a short period. It's a great point that even those new to novelty production can create them relatively easily. - Semi-custom This method is perfect for creating novelties that have a bit of a special feel. - Full custom This is the most expensive option among the three and requires more time, but it has the advantage of being able to create completely original novelties that are not available from other companies. 7 steps to the process of creating novelties! 1. Clarify the purpose and target audience 2. Set a budget 3. Choose a production company and items 4. Request a quote 5. Meeting 6. Submit data and production 7. Delivery Depending on the item, delivery may take several days to several weeks, so it’s a good idea to check with the production company in advance.

• others
• Other contract services

- The Meaning of Novelties and Souvenirs A novelty refers to goods that companies distribute for free to enhance the recognition and image of their products or services. It allows for efficient advertising and leads to sales promotion. On the other hand, a souvenir is a gift given when expressing greetings or gratitude. Its original meaning literally refers to "a humble item," but it is generally used with the connotation of modesty, implying "my gift is not something special." Expensive items do not fit this definition. - The Purpose of Distributing Novelties and Souvenirs The purposes of distributing novelties and souvenirs differ. The purpose of distributing novelties is to make more people aware of the company or service. In addition to increasing recognition, it is used as a means of sales promotion for enhancing the company's image, increasing event attendance, and developing new customers. On the other hand, the purpose of distributing souvenirs is to express gratitude to business partners and customers, as well as to convey the sentiment of "I look forward to your continued support." Souvenirs are used not only in commercial settings but also in personal situations, such as greeting neighbors. Distributing souvenirs effectively conveys feelings directly, making it very effective for smooth communication.

• others
• Other contract services

Create from design! 5 recommended stylish novelties - A4 Tote Bag With a large printable area, you can pursue unique originality from simple designs to more distinctive ones. - Eco Bag It is resistant to wrinkles, lightweight, and durable, making it likely to be loved for a long time, thus expecting high promotional effectiveness. - Cotton Pouch Available in a wide range of sizes, from small items to A4 size, allowing you to choose according to your needs. - Sturdy Tote Bag Made from strong materials, it is durable and will be loved for a long time. It is the perfect item when you want to give a special novelty. - Pouch Useful in everyday life and versatile for various occasions such as travel or the gym, pouches can be considered a highly appreciated item by many. Five characteristics of stylish novelties: - High design quality - Trend-conscious - Practicality - Uniqueness - Originality

• others
• Other contract services

- Create memorable and stylish personalized items Novelty items with personalized designs can become special items for the recipients. However, care must be taken in choosing the design and font for personalization. A simple and easy-to-read font is more likely to leave a lasting impression on the recipient. Additionally, the position and size of the personalization are important, and it is necessary to consider the overall balance of the product. - Make it a popular novelty item that is not just cheap Novelty items are generally considered to be low-priced. However, it is very important to pay attention not only to the price but also to usability and design. For example, practical items like eco-bags and mobile batteries are very popular, making them more likely to leave a positive impression on the recipient. These products are valuable items because they are useful in daily life, maximizing the effectiveness of the novelty. - Things to keep in mind when creating novelty items It is important to balance the effects of the item with its price. Additionally, it is necessary to consider how to produce the goods in order to leave an impression on the target audience.

• others
• Other contract services

- Methods of distributing novelties and their effects 1. Methods of distributing novelties It is important to choose the optimal method based on the purpose and target audience, such as distributing directly at stores, at events or exhibitions, or accepting applications online and mailing them. 2. Effects gained from distributing novelties The main purpose of distributing novelties is to enhance brand awareness and strengthen relationships with customers. Customers who receive novelties are more likely to have a positive impression of the company, which can lead to increased repeat rates and the acquisition of new customers. - Points to be cautious about when distributing novelties 1. Do not forget the purpose of distribution If customers do not like the novelty items and use them regularly, the effectiveness of the novelty will diminish. Therefore, when distributing highly original novelties, it is essential to consider whether "the customer is truly happy to receive it." 2. Be mindful of the Prize Display Law and trademark rights The Prize Display Law prohibits unfair displays and advertisements that mislead consumers. Additionally, care must be taken regarding trademark rights, which prohibit the unauthorized use of other companies' trademarks.

• others
• Other contract services

- Trial Method This is a technique to stimulate customers' purchasing desire by allowing them to directly try products or services. This includes the distribution of free samples, tasting events, and experiential events. - Premium Method This technique involves offering gifts or benefits when a product is purchased. This includes products with bonuses, point rewards, sweepstakes gifts, and the distribution of novelties. - Price Method This is a technique that promotes purchases by manipulating the price itself. This includes discount sales, limited quantity sales, and limited-time sales. The low price serves as a direct motivation for purchasing and can attract consumers' attention. - System Method The system method provides a framework to support customers' purchasing behavior in the long term. This includes point cards, membership systems, and customer satisfaction surveys. To successfully implement sales promotions, it is important to understand specific techniques and execute them appropriately. Below are some specific techniques for sales promotion.

• others
• Other contract services

Three Points for Choosing a Tasteful Souvenir - Practical items that can be used for a long time If it's a practical item that can be used for a long time, memories will be revived every time it's used, making it a great souvenir. It creates a feeling of gratitude for receiving it and has the effect of leaving a long-lasting good impression on the giver, so practical items are recommended. - Stylishly designed items A stylish design conveys the giver's good taste and effort, leaving a positive impression on the recipient. Additionally, if the souvenir has a fashionable design, the recipient will undoubtedly be happy to receive it. - Items with a sense of luxury It's important to understand the occasion and give something special on special days. Choose a luxurious item that is suitable as a souvenir.

• others
• Other contract services

Brand awareness refers to the extent to which consumers are familiar with a specific brand and the image they hold of it. It is the first step in the process leading up to a consumer purchasing a product or service and is an important marketing strategy. Consumers are more likely to choose brands that they are familiar with when presented with products of the same conditions. There are three main reasons why improving brand awareness is considered important: 1. It leads to purchases more easily. When there are products with the same conditions, consumers generally prefer to choose a brand they know and are familiar with over an unknown brand. 2. It allows for escape from price competition. Increasing brand awareness is directly linked to the brand's value, and consumers may choose a product from a brand they trust, even if it is slightly more expensive than similar products from other companies, believing "this brand is reliable." 3. It helps secure talented personnel. As interest and admiration for the company grow, more people will want to say, "I want to work here." A company is made up of people. While results may not be immediate, considering long-term corporate benefits, it can be said that this is a necessary strategy.

• others
• Other contract services

Customer experience refers to all interactions that a customer has with a company leading up to the use of its products or services. In customer experience, it is emphasized not only the rational value of the price, performance, and features of products or services but also the appeal to the emotional value of the customer. By approaching emotional value through customer experience, it is characterized by the ability to generate high promotional effects. There are three reasons why customer experience is considered important: - Reason 1: Differentiation from competitors Customer experiences that create emotional value can leverage unique strategies tailored to the products or services, allowing for differentiation from competitors. - Reason 2: Increase in repeat customers A highly satisfying customer experience stimulates the emotional value of customers and encourages them to become fans. - Reason 3: High advertising effectiveness through word of mouth By providing customer experiences that resonate with customers, high advertising effectiveness through word-of-mouth can be expected.

• others
• Other contract services

Here are five points to consider when choosing a tasteful souvenir: 1. Practicality If you give an item that can be used in daily life, the recipient will be happy without having to worry about how to use it. If a souvenir given on a special day causes inconvenience to the recipient, it will fail to convey gratitude, rendering the gift meaningless. 2. Luxury If you give something cheap on a special day, it will fall short of the recipient's expectations and may leave a negative impression. Gifting something that has a sense of luxury, which is not typically received, will be appreciated. 3. Trend Incorporate trendy colors or items that contribute to the SDGs, and include what is fashionable at the time to delight the recipient. When they see the souvenir, they can reminisce about what was popular back then. 4. Originality By incorporating the original elements of a company or school into the souvenir, memories of that time will be revived every time they see it. However, care must be taken to ensure that the overall design of the souvenir is not compromised when including original elements. 5. Non-intrusiveness If the souvenir is too large or heavy, it can become difficult to manage, increasing the likelihood that it will be considered unwanted.

• others
• Other contract services