Is quality labeling necessary for novelties? An explanation of the laws to be aware of before production.

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last updated：Jun 06, 2025

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Is it necessary to have quality labels on novelties? Are there any laws to be aware of when creating novelties?

- Why is there no obligation? The reason why novelties are exempt from the Quality Labeling Act. "Is quality labeling necessary for novelties?" "Are there any laws to be aware of when creating novelties?" Have you ever wondered about these questions? In conclusion, there is no obligation for quality labeling on novelties that are distributed for free. This means that only products for sale are subject to quality labeling obligations, while novelties that are not for sale are exempt from these obligations. Additionally, most food and goods currently sold domestically are required by law to have quality labeling. Tags on clothing and handling instructions for electrical products fall under quality labeling. - Caution as novelties are subject to the Prize Display Act While novelties are not subject to the Quality Labeling Act, they are subject to the Prize Display Act, so caution is advised. The official name of the Prize Display Act is "Act on Prevention of Unjust Prize Offers and Unjust Labeling." The Prize Display Act is also a law established to protect the interests of general consumers. Be aware that violations of the Prize Display Act include prohibitions on misleading representations and maximum limits on the value of prizes.

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Novelty items are also included! Three regulations established by the Prize Contest Law 1. Regulation of Total Gifts - Items provided to all attendees at exhibitions, etc. - Bonuses attached to PET bottles - Cash or goods distributed on a first-come, first-served basis for applications or store visits The limit for total gifts is 200 yen if the amount paid by the customer is less than 1,000 yen, and 20% of the payment amount if it is 1,000 yen or more. Additionally, if novelties are distributed regardless of whether a product or service is purchased, the limit is generally set at 100 yen. 2. Regulation of General Prizes - Lotteries, raffle tickets, etc. - Games, competitions, or amusements where prizes are awarded based on performance Similar to total gifts, the limit is greatly influenced by the amount paid by the customer. Moreover, the total value of novelties that can be prepared as prizes is up to 2% of the expected total sales. 3. Regulation of Joint Prizes - Lottery draws at local shopping streets or shopping centers - Lotteries at fairs conducted jointly by businesses in the same industry In the case of joint prizes, the payment amount is not considered, and it is set at a maximum of 300,000 yen. Additionally, while the total value of prizes for general contests is 2%, for joint contests it is 3%.