Christmas novelties are a powerful tool for enhancing brand awareness and strengthening relationships with customers and partners.
Here are four ways to choose Christmas novelties: - Clarify your target Consider the age, gender, and preferences of your customers, and select items that they will enjoy. For example, trendy items are often preferred by younger generations, while practical items are more popular among adults. - Maintain brand consistency Use your brand's logo and colors to create a design that aligns with your brand image. This will leave a strong impression of your brand on the recipients. - Choose practical items that can be used for a long time Selecting practical items that recipients can use for an extended period will sustainably increase brand recognition. For instance, items like calendars, pens, and mugs that can be used in daily life tend to be cherished for a long time. - Opt for originality Limited edition designs or customizable items create a sense of exclusivity, providing surprise and joy to the recipients. The effects of distributing Christmas novelties are as follows:
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- Strengthening Customer Loyalty Let's give special gifts to customers who make regular purchases or have long-term partnerships as a token of appreciation. This will deepen trust and can lead to repeat purchases and referrals. - Acquiring New Customers For example, by implementing a campaign that offers a novelty gift as a perk for first-time purchases, you can attract new customers. Additionally, utilizing social media to spread the appeal of the novelty items can also be effective. If you gain traction on social media, the results could exceed expectations and yield significant outcomes. - Improving Employee Motivation Distributing gifts with the company logo to employees can enhance their motivation and foster a sense of unity. In particular, items that can be used daily contribute to employee satisfaction. - Strengthening Events and Campaigns By providing novelty items as prizes in a lottery or as gifts for attendees, you can increase participation in events. Furthermore, combining this with social media follower growth campaigns or share campaigns can also enhance online promotional effects.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
