What are the reasons for choosing personalized novelties? An explanation of how to choose and key points for success.
If you choose items that are rarely used in everyday life, the recognition effect of personalization will not be fully realized!
Three Reasons Why Personalized Novelties Are Chosen 1. Company names become easier to remember The reason personalized novelties help in remembering company names is that they increase the opportunities to naturally encounter the company name in daily life. 2. Brand penetration rate increases A characteristic feature is that the brand spreads to third parties through the recipient's use. 3. Recognition effect can be enhanced Personalized novelties are often used for long periods, which is a significant strength as the recognition effect accumulates. Three Tips for Choosing Personalized Novelties 1. Choose items that match the purpose By clarifying the distribution purpose, you can maximize the effectiveness of personalized novelties. 2. Be creative with the design Three important aspects are visibility, consistency, and consideration for the recipient. To enhance visibility, adjust the size of the logo, color contrast, and balance of placement. 3. Understand budget, quantity, and delivery time in advance In the production of personalized novelties, organizing the budget, quantity, and delivery time in advance makes preparations easier.
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Three Points to Successfully Create Personalized Novelties 1. Understand the Characteristics of Printing Methods Personalized novelties can be produced using methods such as silk screen printing, inkjet printing, and laser engraving. By understanding the characteristics of each printing method and choosing accordingly, the final product will be closer to your ideal. 2. Share the Desired Final Image in Advance When communicating with the production company, clearly conveying the design intent and preferences will help bring the finished product closer to your ideal form. 3. Research Relevant Case Studies by Purpose By exploring various case studies, it becomes easier to find items that fit your objectives, and it also helps align the overall direction of the production. Expand Recognition with Personalized Novelties that Fit Your Company’s Objectives Many companies utilize personalized novelties as a strategy to enhance corporate recognition and create a brand impression. When items featuring your logo or company name are used by others, the opportunities for contact naturally increase, leading to cumulative recognition. Prepare personalized novelties that closely align with your company’s objectives and create novelties that lead to more certain results.
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We partner with carefully selected design firms, promotion companies, and branding agencies to provide optimal plans and designs tailored to our clients' needs and desires. Additionally, one of our strengths is that we handle everything from product planning to design, engineering, and production in a consistent manner. We support the planning stage of novelty production to ensure there are no failures.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
