Not only pursuing fun, but also explaining the points of creating well-balanced goods that combine practicality and the benefits of distributing them.
1- Bamboo Fiber Plastic Tumbler Bamboo fiber refers to fibers from bamboo that have been powdered and solidified with resin. It is recommended as it can also appeal to efforts towards the SDGs. 2- Coffee Blend Stacking Cafe Tumbler This is an ethical tumbler that incorporates coffee beans into the cafe tumbler. The tumbler body features a two-layer plastic structure that provides insulation and cooling effects. 3- Fair Trade Cotton Multi Case This item can be used as a pencil case or for storing small items. The opening can be secured with tape, so there is no worry about items falling out. It is highly functional and has a cute shape that is popular. 4- Recycled PET Utility Bag This is an A4-sized tote bag made from reused plastic bottles. It has a sturdy gusset, allowing it to hold thick documents. Since it is made from materials that would normally be discarded, it strikes a balance between fun and practicality. 5- Bamboo Fiber Cutlery Set This set includes a spoon, fork, and chopsticks, and can be reused, making it an eco-friendly product that helps reduce plastic usage.
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Three Points for Creating Interesting Corporate Novelties 1. Consider the balance with practicality 2. Emphasize impact 3. Tailor to the needs of the target audience Points to Consider When Distributing Interesting Corporate Novelties - Be creative with the distribution method Even if you create an interesting novelty, if it is distributed in a way that the contents are not visible, there is a possibility that it won't be noticed. Ideally, when distributing, place it in a bag where the contents can be seen, so that it is immediately clear what kind of novelty it is. - Don't pursue fun too excessively An interesting novelty may leave a strong impression at the moment it is received. However, if it is merely amusing but impractical, over time, people may start to think "I don't need this" or "This is a hassle." It is important to aim for items that are both practical and interesting, as this will yield a high promotional effect as a novelty. - Interesting corporate novelties have excellent promotional effects! Novelties that only pursue fun can potentially leave a negative impression on the recipient. Be sure to consider the needs of the distribution target and create items that balance practicality and uniqueness.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.