Why do people think "I don't need" novelties? An explanation of the points to be careful about during production.
Four Reasons Why Many Companies Create Promotional Items 1. They help people remember the company name. If the item is practical and can be used daily, it is more likely that the recipient will remember the company or brand name. 2. They contribute to improving the company's image. If high-quality promotional items can be provided, the image of the products or services will also improve, leading to increased sales promotion. 3. They allow for low-cost advertising to new customers. Promotional items can be produced for a cost of several dozen to several hundred yen each, making low-cost advertising possible. 4. They can re-engage existing customers. If the distributed promotional items are used continuously, the relationship with existing customers can be maintained, and there is a chance they will remember the company in casual moments. Promotional items that can also be used for sales! Examples of items that won't be considered "unwanted": - Office supplies like stationery - Unique promotional items that lighten the mood - Promotional items featuring a "QR code" [Choosing promotional items should align with the times!] Promotional items that meet recent needs are more likely to be appreciated by recipients, contributing to an improved company image and increased trustworthiness. It is also important to choose items that align with public demand.
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The difference between "promotional items" and "novelties" - Promotional items refer to "things distributed for free." Promotional items are things that are distributed for free. They refer to all kinds of goods given away for the purpose of sales promotion. The objectives vary, including advertising products and services, increasing brand awareness, and enhancing image. - Novelties refer to "things distributed for free to specific individuals." Novelties are things distributed for free to specific individuals. Since promotional items refer to all kinds of goods given away for free, novelties can be considered a subset of promotional items. Let's create novelties that won't be met with "I don't want this!" Distributing novelties not only has a sales promotion effect but also allows you to make an impression of your company or brand at a low cost. Additionally, it contributes to enhancing the company's image. To avoid giving a negative impression to the recipients, let's create novelties that the recipients will be happy to receive.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.