What is the difference between novelties and promotional items? Introducing the usage scenes and etiquette of promotional items.
Gift items carry a strong sense of gratitude, while novelties are often used for commercial purposes. Please take this into consideration.
- The Meaning of Novelties and Souvenirs A novelty refers to goods that companies distribute for free to enhance the recognition and image of their products or services. It allows for efficient advertising and leads to sales promotion. On the other hand, a souvenir is a gift given when expressing greetings or gratitude. Its original meaning literally refers to "a humble item," but it is generally used with the connotation of modesty, implying "my gift is not something special." Expensive items do not fit this definition. - The Purpose of Distributing Novelties and Souvenirs The purposes of distributing novelties and souvenirs differ. The purpose of distributing novelties is to make more people aware of the company or service. In addition to increasing recognition, it is used as a means of sales promotion for enhancing the company's image, increasing event attendance, and developing new customers. On the other hand, the purpose of distributing souvenirs is to express gratitude to business partners and customers, as well as to convey the sentiment of "I look forward to your continued support." Souvenirs are used not only in commercial settings but also in personal situations, such as greeting neighbors. Distributing souvenirs effectively conveys feelings directly, making it very effective for smooth communication.
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The three manners regarding gifts are as follows: Manner 1: Addressing Addressing refers to the upper part of the wrapping paper where the purpose of the gift is written. It is advisable not to use the expression "souhin" (a token gift) on the basic wrapping paper. If it is for commercial purposes, writing "souhin" is acceptable, but it is not appropriate to express it as such for gifts to important individuals. The "name" written below the addressing should include the company name if it is a corporate gift. For individuals, it is generally sufficient to use only the last name. Manner 2: Mizuhiki Mizuhiki refers to the decorative cord used on the wrapping paper. There are four types of mizuhiki: "chou-musubi" (butterfly knot), "musubi-kiri" (cut knot), "awaji-musubi" (double knot), and "ume-musubi" (plum knot), each with different meanings depending on how they are tied. For token gifts, the butterfly knot is generally used. Manner 3: Choosing the Item Choosing the item for a token gift is fundamentally based on considering the recipient. For example, popular choices include towels, ballpoint pens, and long-lasting snacks. It is also good to prepare items necessary for daily life. However, when giving token gifts during greetings for moving or construction, avoid items that may evoke thoughts of fire. It is better to steer clear of red items.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.