"How do you create novelties? What are the key points to consider when making them?" Do you have any questions about this?
Purpose of distributing novelties - Promotion of products and services - Corporate branding Three ways to create novelties - Ready-made products with custom branding This is the most cost-effective option among the three and can be ordered easily in a short period. It's a great point that even those new to novelty production can create them relatively easily. - Semi-custom This method is perfect for creating novelties that have a bit of a special feel. - Full custom This is the most expensive option among the three and requires more time, but it has the advantage of being able to create completely original novelties that are not available from other companies. 7 steps to the process of creating novelties! 1. Clarify the purpose and target audience 2. Set a budget 3. Choose a production company and items 4. Request a quote 5. Meeting 6. Submit data and production 7. Delivery Depending on the item, delivery may take several days to several weeks, so it’s a good idea to check with the production company in advance.
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basic information
Four Key Points for Creating Novelties 1. Create Practical Novelties If they are recognized as a familiar presence, there is a possibility that they will be remembered when a project arises, leading to business opportunities. 2. Create Stylish Novelties Incorporate the company's colors and logo effectively into the design to create novelties that the recipients will cherish for a long time. 3. Create Compact Novelties 4. Be Mindful of the Prize Display Law When Creating Top 3 Popular Novelties 1. Eco Bags / Tote Bags Using eco-friendly materials can leave a positive impression on the recipients. 2. Pouches Pouches that can be used daily and in various situations such as travel or the gym are highly appreciated items. 3. Bottles / Tumblers Distributing stylish bottles or tumblers as novelties that people will want to use every day can enhance brand recognition and improve brand image. Choose a Novelty Production Method That Suits Your Company! Novelties are one way to promote products or services. There are three types: "pre-made products with logos," "semi-custom," and "fully custom," so it’s advisable to choose a method that aligns with your company's objectives.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.