Promotion strategies: From 3C analysis to 5C analysis! A thorough explanation of the fundamentals.
5C analysis is a marketing method that analyzes from multiple perspectives!
What is 3C analysis? It is a framework for analyzing the market environment based on three elements: Customer, Competitor, and Company. What is 5C analysis? It is a marketing method that analyzes five elements: Customer, Competitor, Company, Intermediate Customer, and Community. Differences between 3C analysis and 5C analysis 5C analysis requires more effort than 3C analysis, but it allows for more detailed analysis and the development of more accurate strategies. Three reasons why 5C analysis is important Reason 1: It clarifies KFS (Key Success Factors) By clarifying success factors, appropriate marketing strategies can be established, leading the business to success. Reason 2: It reduces the risk of failure By thoroughly analyzing the internal and external environments of the company, strategies with a high success rate can be developed with fewer resources and effort. Reason 3: It allows for analysis from multiple perspectives It is emphasized because it is suitable for the modern marketing environment, which has advanced in digitalization.
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basic information
5C Analysis: Five Elements Element 1: Consumer Understanding consumers is the most important aspect of marketing. Element 2: Competitor By comparing with competitors, the elements that are lacking in your own company become clear, providing hints to improve your products and services. Element 3: Company By analyzing your own company's strengths and weaknesses, you can establish optimal marketing strategies. Element 4: Customer Intermediate customers are rivals competing for market value, as well as partners who cooperate with each other. Element 5: Community By paying attention to changes in factors that influence your company and predicting future trends, you can more easily respond to unforeseen circumstances. Steps of 5C Analysis Conduct an analysis of consumers to deepen both quantitative and qualitative understanding, grasp the trends of competitors, and analyze how your products or services can be utilized. Next is the company analysis. By analyzing from all aspects and comparing with competitors, you can identify your company's strengths. Then, analyze intermediate customers and the community. By understanding potential risks in advance, you can minimize those risks.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.