Recommended novelties for the apparel industry! Explanation of the benefits and key points of distribution.
When distributing novelties in the apparel industry, it is recommended to choose items that have a high affinity with apparel.
Three Popular Classic Novelties in the Apparel Industry 1. Tote Bag It has a high affinity with apparel and can also serve as a shopper during events. 2. Drawstring Bag It is popular because you can never have too many. One of its charms is that it can be used not just as a novelty but also for wrapping. 3. Compact Mirror It is a classic and popular item among women. If your brand targets women, distributing compact mirrors as novelties will be well-received. Three Trendy Novelties 1. Tumbler With the rising awareness of eco-friendliness in recent years, especially among the environmentally conscious Generation Z, it is recommended for brands targeting younger generations. 2. Pouch Canvas pouches made from fair trade cotton are items that contribute to the SDGs. They are recommended for storing stationery or smartphone accessories. 3. Mobile Battery Be mindful of the size and weight to ensure portability. If designed with attention to detail, in line with apparel aesthetics, it will be appreciated and used by the recipients.
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The points to consider when choosing novelties in the apparel industry are as follows: 1. Choose items that match the target's needs. When selecting novelties, make sure they align with the needs of your target audience. Choosing novelties that meet these needs will increase customer satisfaction and enhance the brand's image. It is recommended to consider the needs based on the target's age, gender, and other factors before selecting novelties. 2. Select items that can be used daily. If the items can be used on a daily basis, their frequency of use will be high, and the brand logo will be seen each time, fostering a sense of familiarity. For example, eco-bags and pouches are useful in everyday life and are appreciated because having multiple is not a problem. When distributing to a wide target audience, provide easily appreciated daily-use novelties to turn them into brand fans. 3. Create a sense of premium quality. Goods that have a sense of premium quality stimulate purchasing desire and contribute to increased sales. Additionally, they enhance attachment to the brand, leading to a higher repeat purchase rate with the desire to "buy again."
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.