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  6. [Autumn Novelty Feature] How to Utilize Novelties Chosen for Seasonal Feel and Practicality

[Autumn Novelty Feature] How to Utilize Novelties Chosen for Seasonal Feel and Practicality

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last updated:Jun 06, 2025

コシオカ産業 本社工場
コシオカ産業 本社工場
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Three benefits of utilizing novelties in autumn.

Merit 1: Strongly Imprints Brand Image When we think of autumn, we think of fall foliage and fruit picking. Novelty items that cleverly incorporate this "seasonal feeling" are more likely to remain in the memory of the recipient, naturally establishing a positive impression of the company or brand. Merit 2: Easier to Maximize the Effectiveness of Novelties Autumn is also a time when many events gather people. Since there are clear reasons to hand out novelties, such as "as a keepsake" or "as a visitor benefit," the distribution rate tends to be higher. Merit 3: Creates a Good Impression with Seasonal Items Autumn is a season with many perceptible changes throughout the year. By distributing practical items that are appreciated, it becomes easier to convey the impression of being "thoughtful."

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[Autumn Novelty Feature] How to Utilize Novelties Chosen for Seasonal Feel and Practicality

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  • Related Link - https://www.koshioka.co.jp/column/aki_novelty/

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Scene-specific distribution! Recommended novelties for autumn [Corporate Edition] Job offer ceremonies, anniversary celebrations, exhibitions For formal occasions where you want to leave a lasting impression, we recommend stationery and autumn-themed items that combine practicality with a sense of luxury. [School Edition] Cultural festivals, open campuses For these types of events, novelties that are practical yet convey a friendly school atmosphere are recommended. [Local Government Edition] Autumn festivals, disaster prevention drills In these situations, novelties that align with themes of safety, hygiene, and enjoyment will be well-received. Here are three key points for producing autumn novelties: Point 1: Be mindful of deadlines and prepare early. Ideally, the production schedule should be completed by the end of August. Point 2: Confirm name printing and design specifications. To achieve novelties that match your vision, early data confirmation, estimate requests, and discussions about printing methods are essential. Point 3: Align quantities and budget expectations. Establishing a forecast for quantity and costs is the first step toward successful novelty production.

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Let's achieve memorable promotions with autumn novelties!

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コシオカ産業

コシオカ産業 本社工場

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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.

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