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  6. Is selling novelties illegal? An explanation of points to consider when selling or producing them.

Is selling novelties illegal? An explanation of points to consider when selling or producing them.

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last updated:Jun 06, 2025

コシオカ産業 本社工場
コシオカ産業 本社工場
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Are you wondering if selling novelties is illegal? What are the points to be careful about when selling?

Promotional items cannot be sold basically because they do not have quality labels. Selling them without quality labels would be illegal. If you want to commercialize and sell them, be sure to include quality labels in accordance with the Household Goods Quality Labeling Act. Additionally, during the production stage of promotional items, it is important to pay attention to "copyright," "portrait rights," "trademark rights," and the "Prize Labeling Act." If you inadvertently violate the law due to a lack of understanding, penalties may be imposed, leading to a decline in the company's image. Even if you produce high-quality promotional items, it would be counterproductive if they do not comply with the law. When producing promotional items, make sure to understand the basic laws before starting the process.

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Is selling novelties illegal? An explanation of points to consider when selling or producing them.

legal-1143114_1280-1024x682[1].jpg
legal-1143114_1280-1024x682[1].jpg
  • Related Link - https://www.koshioka.co.jp/column/5308/

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basic information

Promotional items like novelties cannot be sold as a general rule. Products for sale are required to have household goods quality labeling. However, novelties are not mandated to have this labeling, so most do not include household goods quality information. Selling items that do not have household goods quality labeling is illegal as it violates the "Household Goods Quality Labeling Act." Selling novelties without this labeling means that only the business profits without providing appropriate information to consumers. In the unfortunate event that a consumer gets injured or an accident occurs due to the purchase of a product, it can lead to significant liability issues that threaten the company's existence. Ignorance is not an excuse. If you plan to sell novelties as products, make sure to understand the Household Goods Quality Labeling Act and provide labeling in accordance with the law.

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コシオカ産業

コシオカ産業 本社工場

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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.

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