Here are six rankings of desirable novelties, along with the characteristics of novelties that people are happy to receive.
Top 6 Most Appreciated Novelty Items! 1st Place: Masks Although the obligation to wear masks has been lifted, they are still effective in crowded places. Distributing them at exhibitions and events is recommended as they can be used on the spot. 2nd Place: Tote Bags Tote bags are popular as convenient items that can be used daily. Their versatility in various situations contributes to their popularity. 3rd Place: Eco Bags When distributing materials at events, providing eco bags allows attendees to consolidate their belongings. 4th Place: Stationery Office supplies like ballpoint pens, notepads, and sticky notes are well-received by people of all ages, making them a delightful gift. 5th Place: Tumblers Tumblers have gained popularity due to the increasing awareness of eco-friendliness. They are often used in workplaces, so distributing them to working adults in their late 20s to 50s will be appreciated. 6th Place: Towels Promotional towels are essential items in daily life, making them a welcome novelty regardless of the quantity received. If they are made from soft, high-quality materials, they will be even more appreciated.
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basic information
The characteristics of desirable novelties are as follows: - Practical novelties One criterion for a desirable novelty is whether it can be used in daily life. Practical novelties include items like stationery, eco-bags, and towels. - Stylish and tasteful novelties Stylish and tasteful novelties are one of the features of desirable novelties. Conversely, stylish and tasteful items give the impression of having invested time and cost, making them appear high-end. - Environmentally conscious novelties Environmentally conscious novelties are popular as desirable items. There is a growing global awareness of eco-friendliness, and many individuals are also engaging in environmentally conscious actions. Environmentally friendly novelties allow for easy social contribution through their use. It is a good idea to use eco-friendly materials for eco-bags and tote bags or to incorporate fair trade products.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.