To make effective promotional ideas, it is important to choose measures that align with your company's objectives and target audience!
What is sales promotion? It is creating opportunities that stimulate consumers' purchasing desire. The difference between sales promotion and marketing Sales promotion focuses on one-time measures to increase the number of products sold or sales revenue, while marketing considers the entire system leading to product purchase. Reasons why sales promotion is emphasized Reason 1: Development of IT technology Reason 2: Enhancing sales promotion effects with "4P" and "4C" Three purposes of sales promotion Purpose 1: To improve awareness of products and services Purpose 2: To encourage the purchase and consumption of products and services Purpose 3: To encourage repeat purchases from buyers
![shoes-434918_1280[1].jpg](https://image.mono.ipros.com/public/product/image/22f/2001107235/IPROS90236065892238444137.jpeg?w=280&h=280)
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10 Effective Sales Promotion Ideas Idea 1: Utilize mass advertising Idea 2: Utilize internet advertising Idea 3: Leverage social media Idea 4: Create and distribute novelties Idea 5: Hold experiential events Idea 6: Distribute coupons Idea 7: Offer points Idea 8: Send out newsletters Idea 9: Plan member-exclusive events Idea 10: Collaborate with popular characters Point 1: Clearly define the purpose and target of the promotion Point 2: Consider the season and events Point 3: Consider cost-effectiveness Successful examples of promotional activities using novelties Successful case of golf course management: Increased cafeteria sales with the distribution of novelties! Successful case of agricultural cooperative: Increased new applications with the distribution of novelties! Three points to consider when thinking of promotional ideas Point 1: Clearly define the purpose and target of the promotion Point 2: Consider the season and events Point 3: Consider cost-effectiveness
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.