What is the difference between "promotional items" and "novelties"? An explanation of each characteristic.
To achieve greater promotional effectiveness! Let's understand the difference between "promotional items" and "novelties"!
"Promotional items" and "novelties" are often seen as the same, but since their purposes and target audiences differ, it is important to understand these differences if you are introducing them for PR or sales promotion. In this column, we will thoroughly explain the characteristics of both "promotional items" and "novelties." We will also provide detailed explanations of the differences between premiums, giveaways, and commemorative items. [Contents] ■1. The difference between "promotional items" and "novelties" ■2. What are promotional items? ■3. What are novelties? ■4. Other commonly misunderstood items ■5. To achieve greater promotional effects, let's understand the differences between "promotional items" and "novelties"! *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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