What is the difference between "promotional items" and "novelties"? An explanation of their respective characteristics.
"Promotional items" and "novelties" are often seen as the same. However, since their purposes and target audiences differ, it is important to understand the differences before production.
- What are promotional items? Promotional items refer to free goods distributed for the purpose of advertising. They are distributed with the aim of increasing awareness of sales promotions and the company's products or services, thereby aiming to boost customer traffic and sales figures. Particularly when wanting to increase store visits, distributing promotional items attracts interest from many people, which is why they are frequently used. They are effective for acquiring new customers. - What are novelties? Novelties are free goods distributed to a limited audience. Instances when novelties are distributed include at the time of product purchase or when responding to a survey. Additionally, it is essential for novelties to have the company name, product name, or logo printed on them. By increasing the frequency of use or visibility, the promotional effect of novelties can be enhanced. Even if they do not show immediate effects, goods distributed as novelties may later lead to renewed purchases or usage. In BtoB contexts, novelties are sometimes used as greeting gifts to clients to make it easier for new customers to remember the company name.
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basic information
If you want to achieve promotional effects efficiently, we recommend novelties. Novelties are distributed to a limited audience, allowing for direct promotion to your target demographic. Here are three recommended novelties: - Tote bags: These are popular items as novelties. Many people can use them daily, and since the company name, logo, and product name are frequently visible, they provide a high promotional effect. - Pens and notepads: Pens and notepads are items that are kept on desks and used daily. Therefore, they are often seen by the recipients, leading to high advertising effectiveness. - Eco-friendly goods: These create an image of a company that is conscious of the environment, contributing to corporate branding. At our company, Koshio Industry, we have a proven track record of handling various types of novelties, so you can trust us with your needs. To accommodate various needs, we partner with carefully selected design firms, promotion companies, and branding agencies. We provide optimal planning and design tailored to our customers' needs and aspirations.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.