What is the difference between novelties and promotional items? Introducing the usage scenes and manners of promotional items.
This article explains the difference between novelties and promotional items. Please also refer to the usage scenarios, etiquette, and popular items related to promotional items.
A novelty item is a product that companies distribute for free to enhance the recognition and image of their goods or services. By distributing them for free, anyone can easily accept them, allowing for efficient promotion that leads to increased sales. To leave an impression of the company on the recipients, novelty items are mostly produced and distributed with the company name or logo printed on them. On the other hand, a "soshina" refers to items given as a greeting or to express gratitude. The original meaning literally translates to "a humble item," but it is generally used to convey modesty, implying "my gift is not that significant." The items given as soshina vary, but expensive items do not qualify. Soshina are used for small gifts, so they are typically single items rather than a set, and the general price range is considered to be around 3,000 yen. The purpose of distributing novelty items and soshina The purpose of distributing novelty items is to make more people aware of the company or service. To leave an impression of the company on the recipients, the distributed items usually include the company name or logo.
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On the other hand, the purpose of distributing promotional items is to express gratitude to business partners and customers, as well as to convey the sentiment of looking forward to future interactions. Promotional items are used not only in commercial settings but also in personal situations, such as greeting neighbors. Distributing these items effectively conveys feelings directly, making it useful for smooth communication. The main scenes where promotional items are utilized are as follows: - Sales activities for business partners - Exhibitions and events - Neighborhood relations When selecting promotional items, it is important to consider the feelings of the recipient and pay careful attention to details. For example, items with overly large company names or logos, or those with strong messaging, may be difficult for the recipient to use. While inexpensive promotional items are not necessarily bad, creating original goods that can meet the recipient's specific needs is recommended. Our company, Koshio Industry, handles a variety of novelties. We can assist those who wish to prepare original promotional items. We collaborate with carefully selected design firms, promotion companies, and branding agencies to provide optimal planning and design tailored to our customers' needs and desires.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.