There are many ways to distribute novelties, so it is important to choose the appropriate distribution method according to the purpose!
- Methods of distributing novelties and their effects 1. Methods of distributing novelties It is important to choose the optimal method based on the purpose and target audience, such as distributing directly at stores, at events or exhibitions, or accepting applications online and mailing them. 2. Effects gained from distributing novelties The main purpose of distributing novelties is to enhance brand awareness and strengthen relationships with customers. Customers who receive novelties are more likely to have a positive impression of the company, which can lead to increased repeat rates and the acquisition of new customers. - Points to be cautious about when distributing novelties 1. Do not forget the purpose of distribution If customers do not like the novelty items and use them regularly, the effectiveness of the novelty will diminish. Therefore, when distributing highly original novelties, it is essential to consider whether "the customer is truly happy to receive it." 2. Be mindful of the Prize Display Law and trademark rights The Prize Display Law prohibits unfair displays and advertisements that mislead consumers. Additionally, care must be taken regarding trademark rights, which prohibit the unauthorized use of other companies' trademarks.
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- How to Utilize Novelties on Site 1. Utilizing Novelties at Exhibitions and Events At exhibitions and events, novelties are used to show appreciation to participants and to attract them to the booth. By preparing items that are novel and practical, you can differentiate yourself from other booths and conduct effective promotions. 2. Distribution Method on the Street This method increases opportunities to directly engage with customers and makes it easier to spark interest in products or services. 3. Distribution Method at Events Distributing novelties during seasonal events or holidays is also effective. It is recommended to choose items that reflect the seasonal atmosphere. - Benefits and Considerations of Creating Original Novelties Original novelties allow for the direct reflection of unique designs and ideas. They can help differentiate from competitors and strongly promote the brand's personality. However, issues related to quality control and manufacturing efficiency may arise. It can also be challenging to address defective products or to manage mass production. Consulting with a novelty production company can enable efficient creation of highly original novelties.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.