Novelty items aimed at enhancing a company's value through branding, encouraging purchases, and sampling recommendations.
The purposes for which novelties are used are varied. So, are they achieving the intended effects? 【Q】Do you remember the company name, product name, or service from the novelty you received? 【A】Remembered... 30.7% Not remembered... 65.6% ...It's a disappointing result. It exceeds half. 【Q】What kind of novelties are you happy to receive? 【A】1. Daily consumables 2. Stationery 3. Cooking-related consumables 4. Household goods 5. Daily goods 6. Relaxation items 7. Eco-friendly goods 8. Kitchenware What makes you happy to receive are consumables that you use regularly. However, the lack of originality is a drawback. 【Q】Have you ever purchased a product just to get a novelty? 【A】Yes... 39% No... 61% Isn't that a pretty good number? Our company also offers many eco-friendly items that suit the times. For example, bottles made from recycled PET. We are reusing used PET that would normally be discarded. If you are interested, please check our website.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
