コシオカ産業 Product Lineup

"Sales promotion" refers to one of the promotional activities conducted to enhance consumers' purchasing desires and distributors' sales motivation. In this column, we will provide a detailed explanation of sales promotion. We will introduce the main types of sales promotion, the differences from advertising, and key points to consider in order to enhance promotional and customer attraction effects. This is a must-read for those who are "struggling with sales promotion methods" or "want to implement more effective sales promotions." [Contents] ■1. The meaning of "sales promotion," which is one of the promotional activities ■2. Types of sales promotion ■3. How is it different from advertising? ■4. Key points of sales promotion ■5. How to conduct sales promotion more effectively *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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Sustainable initiatives have now become more familiar to us. Especially recently, public awareness has increased, and the types of sustainable initiatives a company undertakes have become directly linked to its evaluation and sales. In this column, we will explain the changes in awareness regarding sustainable initiatives, the differences from CSR, and easy ways to start sustainable practices. [Contents] 1. What is sustainability, to begin with? 2. Sustainability during the COVID-19 pandemic 3. The difference between sustainability and CSR 4. Easy ways to start sustainable practices 5. Simple ways to engage in sustainable initiatives *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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"I'm struggling with marketing methods..." "I want to increase brand awareness, but I don't know where to start." "I want to create original novelty goods that will be more effective!" For those facing such concerns, this column introduces the effects that companies can gain by creating and distributing original goods, as well as items that are likely to be appreciated as novelties. If you are struggling with marketing or the creation of original goods, please use this as a reference. [Contents] 1. The effects of corporate original goods 2. The secondary effects of creating original goods 3. Original novelty goods that are appreciated when given 4. It's important to "consider the feelings of the recipient" when creating original goods! *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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Various companies are taking on the production and distribution of novelty goods, as it is said to yield effects such as promoting product sales and increasing corporate recognition. However, simply distributing novelty goods does not guarantee effectiveness. To achieve promotional and customer attraction effects, it is important to select products with a clear understanding of the 'target.' In this column, we will provide a detailed explanation of the points to be careful about when creating novelty items for the first time. [Contents] 1. Select novelty items that match the target and scene 2. Clarify the target 3. Four points to consider when choosing novelty items 4. To effectively utilize the budget, proceed with caution in the production of novelty goods! *For more details on the column, please refer to the related links. Feel free to contact us for more information.

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"Souvenirs" are distributed in various situations such as opening celebration events, exhibitions, and visits to business partners. However, there may be some people who are not very familiar with the etiquette of sending "souvenirs." In this column, we will introduce the surprisingly unknown proper manners for sending "souvenirs," as well as recommend original goods that are suitable to be sent as "souvenirs." [Contents] 1. What is a "souvenir"? 2. Situations for sending "souvenirs" 3. Etiquette for "souvenirs" 4. Recommended original goods for "souvenirs" 5. When creating original goods, consider the feelings of the recipient! *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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Summer greetings, mid-year gifts, year-end gifts... etc. The timing for visiting business partners to offer greetings varies, but it's important to note that the appropriate timing for sending mid-year and year-end gifts may differ by region. This column explains the suitable timing for sending mid-year and year-end gifts, as well as changes related to greetings due to the impact of the coronavirus. Additionally, we will introduce points on how to choose novelties to give to business partners. 【Contents】 ■1. Greetings to business partners at various timings ■2. The timing for sending mid-year and year-end gifts ■3. Changes due to the impact of COVID-19 ■4. With the increase in contactless interactions, make use of novelties! ■5. If you want to create memorable novelties, leave it to "Koshioka Industries"! *For more details on the column, you can view it through the related links. For further inquiries, please feel free to contact us.

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Creating and distributing novelties can provide various benefits such as "increased recognition" and "enhanced corporate image," but there are also drawbacks to be aware of. To avoid failures in novelty creation, it is essential to understand these drawbacks. In this column, we will explain the disadvantages and advantages of creating novelties, as well as provide points to consider when making novelties. 【Contents】 ■1. Before creating novelties, let's understand the "disadvantages" ■2. Disadvantages of novelties ■3. Advantages of novelties ■4. Points to consider when creating novelties, taking the disadvantages into account ■5. How to achieve effects from creating and distributing novelties... *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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Our MONOCOTO Design Lab division is engaged in providing solutions for novelties. The "MONOCOTO Clear Tote Bag" is an attractive clear tote series featuring thick PVC material and synthetic leather handles. It is resistant to water and rain, making it easy to use in any season. By simply changing the contents, you can customize it to match your own style. If you have any concerns regarding novelty goods, please feel free to consult us. We also accept inquiries online. 【Features】 ■ High-quality, thick PVC material ■ Uses luxurious metal fittings ■ Synthetic leather handles with a premium feel *For more details, please refer to the related links or feel free to contact us.

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Our MONOCOTO Design Lab division is engaged in providing solutions for novelties. The "MONOCOTO One-Mile Style Eco Bag" is the perfect size for a quick outing. It features a two-tone weave with a soft texture and a smooth feel. The design looks stylish due to the edging on the handles and the rounded bottom, and it becomes palm-sized when stored. If you are having trouble with novelty goods, please feel free to consult us. We also accept inquiries online. 【Features】 ■ Easy to carry as an eco bag for two ■ No stress carrying it around anytime ■ Made from materials similar to those used in suits, making it wrinkle-resistant, lightweight, and durable ■ Compact size that fits easily into bags ■ Handle shape designed for ease of carrying *For more details, please refer to the related links or feel free to contact us.

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Our MONOCOTO Design Lab division is engaged in providing solutions for novelties. The "MONOCOTO Cotton Drawstring Bag" is not only a small item holder but also a convenient drawstring series that is easy to use daily. Made from thick cotton fabric that is not easily see-through and has a pleasant texture. It looks great even when used as is, with a sturdy yet soft feel, and its colors stand out when placed in a clear bag. If you have any concerns regarding novelty goods, please feel free to consult with us. We also accept inquiries online. 【Features】 - Easy-to-use in 3 sizes and available in 4 trendy colors - The frill at the opening and tape-like handles add a cute adult touch - A versatile drawstring bag that can be used alone or inside another bag - A wide range of sizes from small item holders to those that can fit A4 documents - The frilled silhouette when cinched tight is a key point *For more details, please refer to the related links or feel free to contact us.

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What items are appreciated when given as gifts? However, during the New Year’s greetings, many items tend to overlap. "Receiving so many of the same thing...” "Isn't there something more thoughtful...?" When viewed from the perspective of the recipient, it seems that many people feel this way about novelties. Here are three points to consider when searching for items that will be appreciated when given... For more details, please see the related link!

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In the midst of this, students preparing for entrance exams are diligently studying every day to strive for admission to their desired schools. ◇Things to be mindful of when distributing novelties to exam candidates Students preparing for entrance exams, with the exams approaching, are very sensitive. When distributing items that may evoke thoughts of "failure" or "repeating a year," careful consideration is necessary. For example, novelties branded with "Koshioka Prep School" may be perceived by students as having "bad luck." That said, the reminder effect, which is the original purpose of novelties, is also important. Please refer to the related links for more information.

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Have you ever sent a greeting card? A "greeting card" is a card created with greetings or congratulatory messages for celebrations such as Christmas or the New Year. In Japan, there is a custom of sending New Year's cards (nengajo) and summer greeting cards (shochuubai). <How to Write and Rules> Unlike in Japan, where there are strict manners, you can write freely to convey your feelings. However, avoid content that may hurt the recipient or inappropriate words. Additionally, there seem to be some rules regarding how to write on the message card, so I will introduce those. Please see the related links for more information.

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This time, we will introduce recommended novelties for the upcoming spring event. It may seem like it's still far away, but let's start preparing now! It's important to give heartfelt goods to the new employees who will be working with us. You might be unsure about what to choose from the many novelties available. Distributing stationery that can be used at work or items that can be used in their new life is also a good idea! Now, let me introduce what kinds of items are likely to be appreciated. For more details, please see the related links.

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Did you know that the "Plastic Resource Circulation Promotion Act" was enacted in June 2021? With the enforcement of the "Plastic Resource Circulation Promotion Act" starting in April 2022, items like spoons and forks that were previously available for free at supermarkets and convenience stores will now be subject to charges. Many people already carry their own bags (eco-bags), but it is expected that more people will start carrying their own cutlery from 2022. So, why not distribute eco-friendly novelty items? Please see the related links for more information.

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During the rainy season, when it's not uncommon to have consecutive days of rain, it's easy to feel a bit down. You definitely don't want your favorite bag or its contents to get wet in the rain. That's why I highly recommend the popular clear series for this season with increased rainfall. Let's enjoy stylish fashion even on rainy days with these trendy clear items! Here are some fashionable ideas for clear bags and clear pouches! For more details, please check the related links★

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The effects of ultraviolet rays are serious, as they can cause spots and aging, as well as lead to eye redness and cataracts, making them a close yet significant concern. Since ultraviolet rays shine down all year round, UV care is, of course, necessary throughout the year. As the sunlight and ultraviolet rays gradually become stronger, we will introduce effective items for UV protection, along with their features and how to choose them by category!! For more details, please check the related links★

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Koshioka Industries uses glassine paper for their novelty packaging. Many fans say things like, "I love the crunchy texture" and "The slightly translucent look is enchanting." Glassine paper has been used for a long time, giving it a nostalgic atmosphere. Glassine paper has high transparency, a glossy finish, and a very smooth texture. It is also oil-resistant and water-resistant, making it suitable for various applications. For more details, please check the related links★

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At wedding venues and restaurants, they often distribute novelties as a special benefit for visitors, and many places offer novelties when you finalize your bridal jewelry purchase. Receiving a wonderful novelty leaves a good impression and increases the contract rate. When creating novelties, it would be lovely to use shades of blue, inspired by "something blue," which brings happiness to brides. Now, what kinds of items are appreciated... For more details, please check the related links★

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In marketing, "promotion" can be summed up as "sales promotion activities." By making customers widely aware of our products and services, we aim to increase sales and profits. What is 4P? In promotion strategy, 4P refers to the seller's perspective, taking the first letters of Product, Price, Place, and Promotion. *Conversely, from the buyer's perspective, it becomes "4C." Let's take a look at what these 4Ps are. For more details, please check the related links★

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●3C Analysis 3C analysis is a marketing method that summarizes and analyzes three elements: "Market and Customers (Customer)," "Competitors (Competitor)," and "Company (Company)," to identify essential factors for success known as "KSF (Key Success Factor)." It serves as a framework to understand market and customer needs, analyze the market share and evaluations of competitors, and identify the strengths and challenges of one's own company. There is also a concept called "4C," which adds "Co-Operator" to the 3C analysis. A co-operator refers to elements that aim to strengthen business through alliances such as inter-company collaborations. ●5C Analysis 5C analysis is a framework consisting of five elements: "Market and Customers (Customer)," "Competitors (Competitor)," "Company (Company)," "Customer's Customer," and "Customer's Competitor." It is generally said to have derived from 3C analysis... For more details, please refer to the related links.★

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"The purpose of a company is to create customers." This is a quote from Drucker, the god of management. Therefore, "marketing" is an important point. It connects to all marketing activities, and it is precisely about "contributing to the company's profits." It involves effectively promoting the company's image and making products and services known to many people online to boost sales. ● Characteristics of WEB Marketing It can be effectively conducted online, and the measures that please customers are easy to analyze. For example, a beverage manufacturer conducted campaigns and announcements on multiple social media platforms like Twitter and Facebook. As a result of giving away novelties to campaign winners, there was an increase in user posts of product and gift images (expanding recognition), leading to sales promotion. Moreover, based on this outcome, quantifiable analysis can be conducted, which can be utilized for future activities. This is an example of WEB marketing that effectively leverages the characteristics of social media.

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Persona Setting We define the target individuals and provide the necessary user experience. For example, when considering content for a website, we set multiple personas. For instance, "customers" and "job seekers." For "customers," we would create pages for products and services that they are likely to view. For "job seekers," while a conditions page is necessary, it would also include testimonials from current employees (especially those of a similar age), creating a user-focused page that conveys the company's atmosphere. Publishing Sites Let's plan content considering various platforms such as websites and social media. Recently, from the perspective of product branding, we have seen a trend towards diversifying visuals in campaigns and landing pages to convey strong impact and messaging. There has been a growing focus on utilizing "owned media," where companies develop their own media and combine it with public relations and advertising to achieve high marketing effectiveness, leading to diversification in their own media.

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Public relations is "the activity of getting information covered by the media." For example, it includes announcing events on blogs or promoting new products through social media. Recently, the proliferation of social media has allowed users to easily share information, significantly influencing information gathering and consumer decision-making online. Companies often conduct public relations activities using their official websites (for announcements and press releases) in conjunction with these methods. The "content" mentioned previously is effective for both new and existing customers, while the "public relations" discussed this time is particularly effective when targeting individuals who are already interested in or aware of the company, making it effective for existing customers. Our company also engages in public relations through columns and Twitter.

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Advertising, as the name suggests, is about "broadly informing a large number of people about companies, products, services, etc." Listing ads are advertisements conducted for specific keywords on platforms like "Google" and "Yahoo!" They appear at the top when searched on search engines, allowing for effective approaches to users who are interested in products or services, thus making it easier to enhance cost-effectiveness. Additionally, there is the advantage of being able to set budgets freely and starting with a low budget easily. On the other hand, there is a drawback that it is not suitable for approaching users whose needs are not yet apparent. Social media advertising is essential in current website management, as utilizing social media is indispensable. For example, it is used to create 'connections' with consumers and targets through Facebook's "Like Ads" or Twitter's "Promoted Accounts." Furthermore, by disseminating through Instagram's "Post Ads" or Twitter's "Promoted Tweets," many ads are utilized with the aim of 'communicating' by directing users who click on the ads to specific pages or encouraging app installations.

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Text advertising refers to advertisements composed solely of text, which set a URL within a website and guide users to a specific page through clicks. These ads can be placed in relatively small areas on a page and are utilized in search advertising, which is a type of listing advertisement. When advertising on portal sites or news sites, pricing is based on the media's value and expected effectiveness, taking into account factors such as the page or category where the ad will be placed, the duration of the placement, the monthly visitor count, page views, and user segments. Text ads have the disadvantage of being less noticeable compared to banner ads or display ads that use images. However, they offer advantages for advertisers, such as lower costs, ease of creation, and the ability to differentiate through textual expression. For example, when attractive phrases like "quickly" or "for free" are used, visitors to the site might click on the text ad without realizing it's an advertisement, thinking, "Maybe I should take a quick look?" This scenario is not uncommon. By using compelling and effective words while narrowing down the target audience and providing clear introductory text, it is possible to increase the number of visitors to the advertisement.

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Display advertising refers to graphic ads created using images, videos, or audio that appear on websites and apps. Those displayed in standard sizes are often called banner ads, which you may frequently hear about. By utilizing combinations of text and images, it can create a more engaging approach. The biggest advantage is the ability to appeal to customers who are not yet ready to take specific actions, thereby uncovering their needs. Additionally, by expressing visually, it can convey the appeal of products or services more concretely. Furthermore, since remarketing is possible, it is common to approach users who have shown interest in a website and are browsing other websites for information, guiding them towards making a purchase or application. A disadvantage is that it often targets customers who are still in the consideration phase, resulting in lower immediacy. Moreover, measuring effectiveness and analyzing results can be challenging, taking time to identify which elements contributed to success. Display advertising also requires targeting based on keywords and narrowing down user attributes such as age and gender.

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When you purchase a product for ○○ yen, you might receive an original pouch from that store as a gift, or when you enter a convenience store and grab a drink, you might find it comes with a pet cover. It seems that we often have opportunities to pick up novelties without even realizing it in our daily lives. Novelties are widely utilized in our surroundings, but what exactly do users consider to be "novelties that make them happy"? Recently, when we conducted a survey on "novelties that make you happy," eco bags received high praise, followed by stationery items like pens. A few years ago, stationery items like pens were popular, but in 2020, due to the impact of COVID-19, opportunities for "home drinking" and dining at home increased. In July, plastic bags also became chargeable, which likely contributed to the popularity of eco bags due to their practicality. As lifestyles change, it seems that users' awareness is also evolving. However, at the core of what makes a gift enjoyable appears to be the idea of "items that you wouldn't buy for yourself but would find convenient" and "practical items." From the perspective of companies, they might often be searching for something different...

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The environmental issues are becoming increasingly serious year by year. Within the efforts of the SDGs, consumer awareness has been rising, starting with the implementation of the "charging for plastic shopping bags" in July 2020. In this context, we had the opportunity to conduct a survey among Generation Z (our own research). When asked, "Are you interested in the SDGs?" I expected the answer to be "Yes, I am interested," but many responded with "No, I am not interested." This unexpected answer led to further exploration, revealing that while they see the efforts of the SDGs as a given, they are concerned about whether society and companies are actually "taking action." Based on this, I recommend the following two items: - Eco-bags: With the increase in demand due to the charging for plastic bags, eco-bags have become popular. If you are considering creating them as promotional items, washable ones are recommended. If they can be kept clean, they also provide peace of mind from an infection prevention perspective. - Tote bags: Lightweight and easy to carry, tote bags are popular practical items. Among them, those that are "easy to fold and convenient to carry," "suitable for both men and women," and "can be worn over the shoulder" seem to be particularly well-received.

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As we step outside, the season of cold winds is approaching. Winter brings strong dryness, and our bodies tend to lack moisture. On such chilly days, we crave hot beverages that warm us from the core, whether at work or at home. In recent years, particularly popular novelty items include "my bottle" and "my tumbler," which can be used regardless of the season. Original design water bottles and tumblers printed with company names or logos are versatile in their usage, making them popular items that delight both companies and recipients alike. What makes them so appealing? The features of my bottles and my tumblers include the ability to carry cold drinks in summer and warm drinks in winter, making them attractive for year-round use, not just during the cold season. For instance, they are certainly useful when drinking beverages at home or in the office, but compact-sized my bottles and tumblers with lids are easy to carry, making them great for various occasions such as outdoor events and camping.

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Students come to the open campus with their hearts full of excitement for their dream school. The open campus is an opportunity to promote the school's appeal to students and parents who are preparing for upcoming entrance exams. To convey the school's charm without reservation, schools engage in the following initiatives: - Distribution of souvenirs (novelties) to participants - Operation of a free shuttle bus from the nearest station - Experience of the school cafeteria - Demonstrations of club activities - Guided tours by the school's students At that time, it is important to feel the atmosphere of the school and its students, but the goods received during the event also contribute to the school's image. If the goods are beautifully designed, expectations for the school will rise even further! Distributing stylish and practical goods with the school name or logo printed on them as novelties can serve as a tool for attracting visitors and can also enhance the school's image through thoughtful material selection that considers SDGs. In particular, bags with the university's logo for introducing the school or providing entrance exam information are essential items. When it comes to goods from your dream school, let's put some thought into the design and materials!

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The environmental issues are becoming increasingly serious year by year. In recent years, there has been a growing awareness of eco-friendly initiatives globally, such as the movement to eliminate plastic and promote sustainability. From now on, not only recycling but also "how to reduce waste" will become a more important challenge. One way to reduce waste is to actively use products made from eco-friendly materials. Changing everyday items like bags and stationery to eco-friendly materials made from waste materials can lead to a reduction in waste. A useful catalyst for this change in awareness is the distribution of eco-conscious promotional items. Actively distributing eco-friendly promotional items by companies not only directly contributes to environmental conservation but also helps change the awareness of those who receive the items.

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Amid the growing awareness of reducing plastic and eco-friendliness, changes in novelties Environmental issues are becoming increasingly serious year by year. The situation regarding the use of final disposal sites for waste is also becoming more pressing, leading to a global rise in awareness of eco-friendly initiatives such as reducing plastic and promoting sustainability. In line with this shift in public consciousness, there have been changes in the novelties distributed to customers and business partners. Currently, items made from thinned wood (wood generated from thinning densely packed trees) and those made from biodegradable materials are particularly noteworthy. Items made from environmentally friendly materials are gaining popularity. Additionally, with the introduction of fees for plastic bags, there are companies distributing eco-bags as novelties. Among these, the most popular are eco-bags that can be washed and reused. Due to hygiene concerns stemming from the COVID-19 pandemic, eco-bags that can be repeatedly washed and maintained in a clean state are attracting attention.

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The purposes for which novelties are used are varied. So, are they achieving the intended effects? 【Q】Do you remember the company name, product name, or service from the novelty you received? 【A】Remembered... 30.7% Not remembered... 65.6% ...It's a disappointing result. It exceeds half. 【Q】What kind of novelties are you happy to receive? 【A】1. Daily consumables 2. Stationery 3. Cooking-related consumables 4. Household goods 5. Daily goods 6. Relaxation items 7. Eco-friendly goods 8. Kitchenware What makes you happy to receive are consumables that you use regularly. However, the lack of originality is a drawback. 【Q】Have you ever purchased a product just to get a novelty? 【A】Yes... 39% No... 61% Isn't that a pretty good number? Our company also offers many eco-friendly items that suit the times. For example, bottles made from recycled PET. We are reusing used PET that would normally be discarded. If you are interested, please check our website.

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Strong popularity! When it comes to novelties, it's "stationery." Many of you may have experienced recalling a company when you picked up a sticky note or a ballpoint pen that was sitting on your desk, or a novelty item you casually grabbed at some moment. The first practical novelty that comes to mind is stationery items like ballpoint pens and clear files. They enjoy enduring popularity because they can be used by everyone, from children to adults, regardless of gender or industry. If you're interested, please take a look at our website.

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Here are two points to keep in mind when creating novelties. ■ Novelties that are useful in unexpected moments (such as stationery or business card holders) Items like stationery and business card holders are often appreciated as novelties because they can be helpful in unexpected situations. ■ Unique novelties that can serve as conversation starters In a new life, there are many opportunities to interact with people you meet for the first time. Therefore, unique novelty items that attract interest and serve as a way to deepen relationships are also well-received. What specific novelty items are likely to be appreciated by those starting a new life? 3-1. Pass cases 3-2. Business card holders 3-3. Stationery items like ballpoint pens 3-4. Lunch items, etc. These are likely to be appreciated for everyday use.

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■Increasing Customer Attraction In recent years, there has been a movement to eliminate gifts at shareholder meetings, but many shareholders still look forward to receiving something. Choosing attractive novelties can contribute to building a fan base for the company and encourage attendees to want to participate again next year. ■Enhancing Corporate Image People are moved when something exceeds their expectations. When selecting novelties, it is important to ensure that they do not fall below expectations. Using environmentally friendly materials and adding value can enhance the company's image and differentiate it from competitors, making it a recommended approach. ■Acquiring New Customers Novelties can help approach not only existing customers but also new ones. If the recipient likes and uses the item, they may become a walking advertisement, potentially generating unexpected promotional effects.

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The "National Travel Support" program, which started in October last year to stimulate tourism demand, was temporarily suspended until December 27 due to concerns about the risk of infection, especially before the busy year-end and New Year period. The "National Travel Support," which resumed on January 10, has seen a decrease in the discount rates for travel expenses and the amount of coupons, but it is still quite advantageous. The government has clarified that prefectures with remaining allocated budgets can continue the program after April, so this is a great opportunity to travel affordably. Now, let's take a look at the detailed contents of the National Travel Support. ■ Overview of the National Travel Support (from January 10) Discount rate on travel expenses: up to 20% 　　→ Travel with transportation: Discount up to 5,000 yen per person per night 　　→ Accommodation and other travel without transportation: Discount up to 3,000 yen Coupons available for use in the region 　　→ 2,000 yen per person per night on weekdays and 1,000 yen on holidays 　　　*In principle, these are electronic coupons, so you will need to download an app. With these two forms of support, the maximum subsidy can reach 7,000 yen, making travel very economical.

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1. What is a novelty? 【What is a novelty?】 A novelty refers to goods that companies distribute for free to enhance the recognition and image of their products or services. 【Types of novelties】 Items that have the company name printed on them, such as stationery (ballpoint pens, sticky notes, notepads, clear files, etc.), masks, disinfecting wipes, tote bags, eco bags, tumblers, mobile goods, and towels, are referred to as novelties. There are many other items as well, but those with high practicality tend to be particularly popular. 2. Effects of novelties 【Increased recognition】 By distributing novelties, it is possible for companies to make their name and services known to a larger audience. Increased recognition can create new business opportunities. Well-designed novelties that bring joy to recipients can contribute to enhancing the company's image. If the novelty is stylish and makes people want to show it off, it can increase customer satisfaction and create an impression of an attractive company.

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■The Decline of the Novel Coronavirus Reflect on the behavioral restrictions imposed by COVID-19 measures over the past few years. We had to refrain from traveling across prefectures for homecoming or trips, and the strengthening of border measures led to a decrease in foreign tourists. Movement of people came to a halt, and economic activities stagnated. Every industry faced extremely tough conditions, but the tourism industry was particularly hard hit. It feels like a long time ago, but these events occurred just one or two years ago. Finally, COVID-19 is moving towards resolution, restrictions are being eased, and by March of this year, wearing masks has become a matter of personal choice. The resumption of movement is a tailwind for the tourism industry. ■National Travel Support The National Travel Support will continue beyond April. This support will serve as a significant encouragement for those who have been hesitant to travel or return home. Depending on the prefecture, many have set the deadline for this support until June 30, 2023, so we would like to devise strategies that will make people want to visit again during this period.

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1. Points for Choosing a Wedding Venue What do those considering holding a wedding prioritize when selecting a wedding venue? This can serve as material for thinking about what is necessary to become a chosen venue. ■ Atmosphere of the venue ■ Location (scenery, accessibility) ■ Access ■ Staff responsiveness 2. Utilizing Novelties Benefit 1: Differentiation from Competitors Receiving a novelty item can bring a sense of joy, even if it's just a little. If the novelty is stylish and has a sense of exclusivity, it can capture the recipient's heart. Benefit 2: Promoting SDGs Initiatives Currently, the generations using wedding venues are primarily Millennials and Generation Z. Benefit 3: Increased Customer Attraction Many wedding venues hold bridal fairs. In fact, various experiences are prepared, such as mock ceremonies where couples can experience the actual ceremony and tasting sessions for meals served on the wedding day. If novelty items are offered as perks, it can lead to increased customer attraction. It is necessary to choose novelty items that make people think, "I want to go if I can receive this perk."

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1. Early Recovery of Inbound Demand Since the relaxation of border measures in October last year, the number of foreign visitors to Japan has been recovering at a faster pace than expected. For Western countries, it is important to provide accommodation services with added value. For Asian countries, it will be necessary to prepare souvenirs that enhance purchasing motivation. 2. Purpose of Novelties in the Inbound Market ■ Enhancing Branding By distributing novelties to foreign tourists, Japanese companies and organizations can enhance their branding. For example, printing logos on eco-bags can create a connection with Japan's image for tourists and is expected to increase recognition. ■ Conveying Gratitude The spirit of Japanese hospitality can be conveyed to tourists, leaving a positive impression. 3. What Novelties Are Well-Received Foreign tourists seek unique items that can only be obtained in the country they are visiting. ■ Items Unique to Japan Traditional Japanese crafts, Japanese miscellaneous goods, and Japanese sweets that embody the essence of Japan. ■ Items Usable During Their Stay in Japan Pass cases that can be used when traveling by train or bus, and eco-bags that can be used when shopping.

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1. What is the effect of novelties? ■Memorable I have experienced it myself, but the hot spring area I received as a novelty remains in my memory. I have visited various hot spring areas, but to be honest, I'm not confident that I remember all of them. However, when I see the novelty, it triggers my memory, and I think, "Oh, I went to this hot spring!" ■Promotion of hot spring areas Novelties can clearly reflect the characteristics, history, and culture of the hot spring area. For example, printing the logo of the ryokan or using a character that originated from the hot spring area. By branding the hot spring area and differentiating it, it is possible to attract customers. ■Spirit of hospitality I have actually received novelties, and it gives me a happy feeling as if I gained something. Rather than something cheap and ordinary, items that have a special feel unique to that hot spring area are likely to be appreciated. Hot spring areas attract not only domestic tourists but also many foreign tourists. Therefore, practical hot spring goods that can be enjoyed by a wide range of people are recommended.

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A Tailwind for Restaurants For the past three years, we have been in a very tough situation, but as COVID-19 begins to subside, a tailwind has finally started to blow. Significant Relaxation of Infection Control Measures Support for Economic Activities Easing of Border Control Measures 3. Benefits of Utilizing Novelties As economic activities begin to move again, a tailwind has finally started to blow for the restaurant industry. In this favorable opportunity, we want to implement some measures to break free from sluggish sales. One such measure could be considering the production of novelties, which can be an effective promotional activity at a low cost. Benefit 1: Increased Customer Attraction Benefit 2: Branding Benefit 3: Increased Customer Attraction As such, a single novelty can bring about significant promotional effects, so we recommend unique novelties rather than inexpensive ones. 4. Recommended Novelties for Restaurants Here are some recommended novelties for restaurants. When choosing novelties, it is important to consider items that match the customer base, as well as those that reflect local characteristics and relate to food. Tumblers Cutlery Mugs Eco Bags

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There are two effects that can be gained from utilizing novelties in a campaign! Effect of increasing customer attraction → Holding a campaign where novelties can be received is expected to enhance customer attraction. Effect of increasing brand awareness → If you want many people to recognize your corporate brand, novelties are also effective. For example, distributing eco bags or tote bags printed with your brand logo can serve as advertising in the streets. Three points to consider when choosing novelties to distribute in a campaign: Choose novelty goods that align with the campaign's objectives → It is important to have a clear purpose when distributing novelties. By having a clear distribution purpose, you can maximize the effectiveness of the novelties. On the other hand, if you distribute novelties without a purpose, you won't be able to create novelties that resonate with your target audience. Choose practical novelty goods → By distributing practical novelties, recipients will be deeply impressed with "I received this from this company." Choose novelty goods with originality → Novelties that are original and differentiated from competitors leave a strong impression and are expected to have high advertising effectiveness.

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