コシオカ産業 List of Products and Services

Public relations is "the activity of getting information covered by the media." For example, it includes announcing events on blogs or promoting new products through social media. Recently, the proliferation of social media has allowed users to easily share information, significantly influencing information gathering and consumer decision-making online. Companies often conduct public relations activities using their official websites (for announcements and press releases) in conjunction with these methods. The "content" mentioned previously is effective for both new and existing customers, while the "public relations" discussed this time is particularly effective when targeting individuals who are already interested in or aware of the company, making it effective for existing customers. Our company also engages in public relations through columns and Twitter.

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Advertising, as the name suggests, is about "broadly informing a large number of people about companies, products, services, etc." Listing ads are advertisements conducted for specific keywords on platforms like "Google" and "Yahoo!" They appear at the top when searched on search engines, allowing for effective approaches to users who are interested in products or services, thus making it easier to enhance cost-effectiveness. Additionally, there is the advantage of being able to set budgets freely and starting with a low budget easily. On the other hand, there is a drawback that it is not suitable for approaching users whose needs are not yet apparent. Social media advertising is essential in current website management, as utilizing social media is indispensable. For example, it is used to create 'connections' with consumers and targets through Facebook's "Like Ads" or Twitter's "Promoted Accounts." Furthermore, by disseminating through Instagram's "Post Ads" or Twitter's "Promoted Tweets," many ads are utilized with the aim of 'communicating' by directing users who click on the ads to specific pages or encouraging app installations.

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Text advertising refers to advertisements composed solely of text, which set a URL within a website and guide users to a specific page through clicks. These ads can be placed in relatively small areas on a page and are utilized in search advertising, which is a type of listing advertisement. When advertising on portal sites or news sites, pricing is based on the media's value and expected effectiveness, taking into account factors such as the page or category where the ad will be placed, the duration of the placement, the monthly visitor count, page views, and user segments. Text ads have the disadvantage of being less noticeable compared to banner ads or display ads that use images. However, they offer advantages for advertisers, such as lower costs, ease of creation, and the ability to differentiate through textual expression. For example, when attractive phrases like "quickly" or "for free" are used, visitors to the site might click on the text ad without realizing it's an advertisement, thinking, "Maybe I should take a quick look?" This scenario is not uncommon. By using compelling and effective words while narrowing down the target audience and providing clear introductory text, it is possible to increase the number of visitors to the advertisement.

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Display advertising refers to graphic ads created using images, videos, or audio that appear on websites and apps. Those displayed in standard sizes are often called banner ads, which you may frequently hear about. By utilizing combinations of text and images, it can create a more engaging approach. The biggest advantage is the ability to appeal to customers who are not yet ready to take specific actions, thereby uncovering their needs. Additionally, by expressing visually, it can convey the appeal of products or services more concretely. Furthermore, since remarketing is possible, it is common to approach users who have shown interest in a website and are browsing other websites for information, guiding them towards making a purchase or application. A disadvantage is that it often targets customers who are still in the consideration phase, resulting in lower immediacy. Moreover, measuring effectiveness and analyzing results can be challenging, taking time to identify which elements contributed to success. Display advertising also requires targeting based on keywords and narrowing down user attributes such as age and gender.

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When you purchase a product for ○○ yen, you might receive an original pouch from that store as a gift, or when you enter a convenience store and grab a drink, you might find it comes with a pet cover. It seems that we often have opportunities to pick up novelties without even realizing it in our daily lives. Novelties are widely utilized in our surroundings, but what exactly do users consider to be "novelties that make them happy"? Recently, when we conducted a survey on "novelties that make you happy," eco bags received high praise, followed by stationery items like pens. A few years ago, stationery items like pens were popular, but in 2020, due to the impact of COVID-19, opportunities for "home drinking" and dining at home increased. In July, plastic bags also became chargeable, which likely contributed to the popularity of eco bags due to their practicality. As lifestyles change, it seems that users' awareness is also evolving. However, at the core of what makes a gift enjoyable appears to be the idea of "items that you wouldn't buy for yourself but would find convenient" and "practical items." From the perspective of companies, they might often be searching for something different...

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The environmental issues are becoming increasingly serious year by year. Within the efforts of the SDGs, consumer awareness has been rising, starting with the implementation of the "charging for plastic shopping bags" in July 2020. In this context, we had the opportunity to conduct a survey among Generation Z (our own research). When asked, "Are you interested in the SDGs?" I expected the answer to be "Yes, I am interested," but many responded with "No, I am not interested." This unexpected answer led to further exploration, revealing that while they see the efforts of the SDGs as a given, they are concerned about whether society and companies are actually "taking action." Based on this, I recommend the following two items: - Eco-bags: With the increase in demand due to the charging for plastic bags, eco-bags have become popular. If you are considering creating them as promotional items, washable ones are recommended. If they can be kept clean, they also provide peace of mind from an infection prevention perspective. - Tote bags: Lightweight and easy to carry, tote bags are popular practical items. Among them, those that are "easy to fold and convenient to carry," "suitable for both men and women," and "can be worn over the shoulder" seem to be particularly well-received.

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As we step outside, the season of cold winds is approaching. Winter brings strong dryness, and our bodies tend to lack moisture. On such chilly days, we crave hot beverages that warm us from the core, whether at work or at home. In recent years, particularly popular novelty items include "my bottle" and "my tumbler," which can be used regardless of the season. Original design water bottles and tumblers printed with company names or logos are versatile in their usage, making them popular items that delight both companies and recipients alike. What makes them so appealing? The features of my bottles and my tumblers include the ability to carry cold drinks in summer and warm drinks in winter, making them attractive for year-round use, not just during the cold season. For instance, they are certainly useful when drinking beverages at home or in the office, but compact-sized my bottles and tumblers with lids are easy to carry, making them great for various occasions such as outdoor events and camping.

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Students come to the open campus with their hearts full of excitement for their dream school. The open campus is an opportunity to promote the school's appeal to students and parents who are preparing for upcoming entrance exams. To convey the school's charm without reservation, schools engage in the following initiatives: - Distribution of souvenirs (novelties) to participants - Operation of a free shuttle bus from the nearest station - Experience of the school cafeteria - Demonstrations of club activities - Guided tours by the school's students At that time, it is important to feel the atmosphere of the school and its students, but the goods received during the event also contribute to the school's image. If the goods are beautifully designed, expectations for the school will rise even further! Distributing stylish and practical goods with the school name or logo printed on them as novelties can serve as a tool for attracting visitors and can also enhance the school's image through thoughtful material selection that considers SDGs. In particular, bags with the university's logo for introducing the school or providing entrance exam information are essential items. When it comes to goods from your dream school, let's put some thought into the design and materials!

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The environmental issues are becoming increasingly serious year by year. In recent years, there has been a growing awareness of eco-friendly initiatives globally, such as the movement to eliminate plastic and promote sustainability. From now on, not only recycling but also "how to reduce waste" will become a more important challenge. One way to reduce waste is to actively use products made from eco-friendly materials. Changing everyday items like bags and stationery to eco-friendly materials made from waste materials can lead to a reduction in waste. A useful catalyst for this change in awareness is the distribution of eco-conscious promotional items. Actively distributing eco-friendly promotional items by companies not only directly contributes to environmental conservation but also helps change the awareness of those who receive the items.

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Amid the growing awareness of reducing plastic and eco-friendliness, changes in novelties Environmental issues are becoming increasingly serious year by year. The situation regarding the use of final disposal sites for waste is also becoming more pressing, leading to a global rise in awareness of eco-friendly initiatives such as reducing plastic and promoting sustainability. In line with this shift in public consciousness, there have been changes in the novelties distributed to customers and business partners. Currently, items made from thinned wood (wood generated from thinning densely packed trees) and those made from biodegradable materials are particularly noteworthy. Items made from environmentally friendly materials are gaining popularity. Additionally, with the introduction of fees for plastic bags, there are companies distributing eco-bags as novelties. Among these, the most popular are eco-bags that can be washed and reused. Due to hygiene concerns stemming from the COVID-19 pandemic, eco-bags that can be repeatedly washed and maintained in a clean state are attracting attention.

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The purposes for which novelties are used are varied. So, are they achieving the intended effects? 【Q】Do you remember the company name, product name, or service from the novelty you received? 【A】Remembered... 30.7% Not remembered... 65.6% ...It's a disappointing result. It exceeds half. 【Q】What kind of novelties are you happy to receive? 【A】1. Daily consumables 2. Stationery 3. Cooking-related consumables 4. Household goods 5. Daily goods 6. Relaxation items 7. Eco-friendly goods 8. Kitchenware What makes you happy to receive are consumables that you use regularly. However, the lack of originality is a drawback. 【Q】Have you ever purchased a product just to get a novelty? 【A】Yes... 39% No... 61% Isn't that a pretty good number? Our company also offers many eco-friendly items that suit the times. For example, bottles made from recycled PET. We are reusing used PET that would normally be discarded. If you are interested, please check our website.

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Strong popularity! When it comes to novelties, it's "stationery." Many of you may have experienced recalling a company when you picked up a sticky note or a ballpoint pen that was sitting on your desk, or a novelty item you casually grabbed at some moment. The first practical novelty that comes to mind is stationery items like ballpoint pens and clear files. They enjoy enduring popularity because they can be used by everyone, from children to adults, regardless of gender or industry. If you're interested, please take a look at our website.

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Here are two points to keep in mind when creating novelties. ■ Novelties that are useful in unexpected moments (such as stationery or business card holders) Items like stationery and business card holders are often appreciated as novelties because they can be helpful in unexpected situations. ■ Unique novelties that can serve as conversation starters In a new life, there are many opportunities to interact with people you meet for the first time. Therefore, unique novelty items that attract interest and serve as a way to deepen relationships are also well-received. What specific novelty items are likely to be appreciated by those starting a new life? 3-1. Pass cases 3-2. Business card holders 3-3. Stationery items like ballpoint pens 3-4. Lunch items, etc. These are likely to be appreciated for everyday use.

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■Increasing Customer Attraction In recent years, there has been a movement to eliminate gifts at shareholder meetings, but many shareholders still look forward to receiving something. Choosing attractive novelties can contribute to building a fan base for the company and encourage attendees to want to participate again next year. ■Enhancing Corporate Image People are moved when something exceeds their expectations. When selecting novelties, it is important to ensure that they do not fall below expectations. Using environmentally friendly materials and adding value can enhance the company's image and differentiate it from competitors, making it a recommended approach. ■Acquiring New Customers Novelties can help approach not only existing customers but also new ones. If the recipient likes and uses the item, they may become a walking advertisement, potentially generating unexpected promotional effects.

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The "National Travel Support" program, which started in October last year to stimulate tourism demand, was temporarily suspended until December 27 due to concerns about the risk of infection, especially before the busy year-end and New Year period. The "National Travel Support," which resumed on January 10, has seen a decrease in the discount rates for travel expenses and the amount of coupons, but it is still quite advantageous. The government has clarified that prefectures with remaining allocated budgets can continue the program after April, so this is a great opportunity to travel affordably. Now, let's take a look at the detailed contents of the National Travel Support. ■ Overview of the National Travel Support (from January 10) Discount rate on travel expenses: up to 20% 　　→ Travel with transportation: Discount up to 5,000 yen per person per night 　　→ Accommodation and other travel without transportation: Discount up to 3,000 yen Coupons available for use in the region 　　→ 2,000 yen per person per night on weekdays and 1,000 yen on holidays 　　　*In principle, these are electronic coupons, so you will need to download an app. With these two forms of support, the maximum subsidy can reach 7,000 yen, making travel very economical.

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1. What is a novelty? 【What is a novelty?】 A novelty refers to goods that companies distribute for free to enhance the recognition and image of their products or services. 【Types of novelties】 Items that have the company name printed on them, such as stationery (ballpoint pens, sticky notes, notepads, clear files, etc.), masks, disinfecting wipes, tote bags, eco bags, tumblers, mobile goods, and towels, are referred to as novelties. There are many other items as well, but those with high practicality tend to be particularly popular. 2. Effects of novelties 【Increased recognition】 By distributing novelties, it is possible for companies to make their name and services known to a larger audience. Increased recognition can create new business opportunities. Well-designed novelties that bring joy to recipients can contribute to enhancing the company's image. If the novelty is stylish and makes people want to show it off, it can increase customer satisfaction and create an impression of an attractive company.

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■The Decline of the Novel Coronavirus Reflect on the behavioral restrictions imposed by COVID-19 measures over the past few years. We had to refrain from traveling across prefectures for homecoming or trips, and the strengthening of border measures led to a decrease in foreign tourists. Movement of people came to a halt, and economic activities stagnated. Every industry faced extremely tough conditions, but the tourism industry was particularly hard hit. It feels like a long time ago, but these events occurred just one or two years ago. Finally, COVID-19 is moving towards resolution, restrictions are being eased, and by March of this year, wearing masks has become a matter of personal choice. The resumption of movement is a tailwind for the tourism industry. ■National Travel Support The National Travel Support will continue beyond April. This support will serve as a significant encouragement for those who have been hesitant to travel or return home. Depending on the prefecture, many have set the deadline for this support until June 30, 2023, so we would like to devise strategies that will make people want to visit again during this period.

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1. Points for Choosing a Wedding Venue What do those considering holding a wedding prioritize when selecting a wedding venue? This can serve as material for thinking about what is necessary to become a chosen venue. ■ Atmosphere of the venue ■ Location (scenery, accessibility) ■ Access ■ Staff responsiveness 2. Utilizing Novelties Benefit 1: Differentiation from Competitors Receiving a novelty item can bring a sense of joy, even if it's just a little. If the novelty is stylish and has a sense of exclusivity, it can capture the recipient's heart. Benefit 2: Promoting SDGs Initiatives Currently, the generations using wedding venues are primarily Millennials and Generation Z. Benefit 3: Increased Customer Attraction Many wedding venues hold bridal fairs. In fact, various experiences are prepared, such as mock ceremonies where couples can experience the actual ceremony and tasting sessions for meals served on the wedding day. If novelty items are offered as perks, it can lead to increased customer attraction. It is necessary to choose novelty items that make people think, "I want to go if I can receive this perk."

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1. Early Recovery of Inbound Demand Since the relaxation of border measures in October last year, the number of foreign visitors to Japan has been recovering at a faster pace than expected. For Western countries, it is important to provide accommodation services with added value. For Asian countries, it will be necessary to prepare souvenirs that enhance purchasing motivation. 2. Purpose of Novelties in the Inbound Market ■ Enhancing Branding By distributing novelties to foreign tourists, Japanese companies and organizations can enhance their branding. For example, printing logos on eco-bags can create a connection with Japan's image for tourists and is expected to increase recognition. ■ Conveying Gratitude The spirit of Japanese hospitality can be conveyed to tourists, leaving a positive impression. 3. What Novelties Are Well-Received Foreign tourists seek unique items that can only be obtained in the country they are visiting. ■ Items Unique to Japan Traditional Japanese crafts, Japanese miscellaneous goods, and Japanese sweets that embody the essence of Japan. ■ Items Usable During Their Stay in Japan Pass cases that can be used when traveling by train or bus, and eco-bags that can be used when shopping.

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1. What is the effect of novelties? ■Memorable I have experienced it myself, but the hot spring area I received as a novelty remains in my memory. I have visited various hot spring areas, but to be honest, I'm not confident that I remember all of them. However, when I see the novelty, it triggers my memory, and I think, "Oh, I went to this hot spring!" ■Promotion of hot spring areas Novelties can clearly reflect the characteristics, history, and culture of the hot spring area. For example, printing the logo of the ryokan or using a character that originated from the hot spring area. By branding the hot spring area and differentiating it, it is possible to attract customers. ■Spirit of hospitality I have actually received novelties, and it gives me a happy feeling as if I gained something. Rather than something cheap and ordinary, items that have a special feel unique to that hot spring area are likely to be appreciated. Hot spring areas attract not only domestic tourists but also many foreign tourists. Therefore, practical hot spring goods that can be enjoyed by a wide range of people are recommended.

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A Tailwind for Restaurants For the past three years, we have been in a very tough situation, but as COVID-19 begins to subside, a tailwind has finally started to blow. Significant Relaxation of Infection Control Measures Support for Economic Activities Easing of Border Control Measures 3. Benefits of Utilizing Novelties As economic activities begin to move again, a tailwind has finally started to blow for the restaurant industry. In this favorable opportunity, we want to implement some measures to break free from sluggish sales. One such measure could be considering the production of novelties, which can be an effective promotional activity at a low cost. Benefit 1: Increased Customer Attraction Benefit 2: Branding Benefit 3: Increased Customer Attraction As such, a single novelty can bring about significant promotional effects, so we recommend unique novelties rather than inexpensive ones. 4. Recommended Novelties for Restaurants Here are some recommended novelties for restaurants. When choosing novelties, it is important to consider items that match the customer base, as well as those that reflect local characteristics and relate to food. Tumblers Cutlery Mugs Eco Bags

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There are two effects that can be gained from utilizing novelties in a campaign! Effect of increasing customer attraction → Holding a campaign where novelties can be received is expected to enhance customer attraction. Effect of increasing brand awareness → If you want many people to recognize your corporate brand, novelties are also effective. For example, distributing eco bags or tote bags printed with your brand logo can serve as advertising in the streets. Three points to consider when choosing novelties to distribute in a campaign: Choose novelty goods that align with the campaign's objectives → It is important to have a clear purpose when distributing novelties. By having a clear distribution purpose, you can maximize the effectiveness of the novelties. On the other hand, if you distribute novelties without a purpose, you won't be able to create novelties that resonate with your target audience. Choose practical novelty goods → By distributing practical novelties, recipients will be deeply impressed with "I received this from this company." Choose novelty goods with originality → Novelties that are original and differentiated from competitors leave a strong impression and are expected to have high advertising effectiveness.

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Quality labeling refers to a law established to protect consumers' interests, ensuring that they do not suffer unexpected losses when purchasing products. Only those items whose quality is guaranteed through product inspection can be labeled, serving as a guideline for consumers to make informed choices when buying products. Generally, the label includes information about the product's functions, performance, uses, and the main materials it is composed of. Currently, most food and goods sold domestically are required to have quality labels under the Household Goods Quality Labeling Law. Novelty items are exempt from quality labeling obligations. If a product is intended for sale, it falls under the Household Goods Quality Labeling Law's "quality labeling obligation." However, since novelty items are not intended for sale, they do not have a quality labeling obligation. Nevertheless, just because novelty items do not require quality labeling does not mean that producing low-quality novelty items that disregard consumer considerations is acceptable; this is considered taboo. The purpose of novelty items is to promote the company's name or products. Low-quality novelty items cannot deliver the promotional effects that are typically expected from them. Not only do they fail to achieve the desired effect, but they can also lead to a decline in the company's image, potentially resulting in customers never purchasing the products again.

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The excellent points of using novelties as sales tools are as follows: - They help people become aware of the company name and brand. - They allow for the continuation of ongoing relationships with existing customers. - They can serve as a trigger for customers to purchase the product itself. - When enclosed with direct mail, they can leave an impression on customers. - They enable advertising at a low cost. 1. They help new customers become aware of the company's existence. Novelties are used for company promotion and can be utilized as sales tools. When using novelties as sales tools, be sure to print your company name, brand name, and logo on them. 2. They allow for the continuation of ongoing relationships with existing customers. They can serve as a means to maintain a good relationship with existing customers. When visiting, giving novelties as a token of appreciation for their usual support can leave a good impression. 3. They can serve as a trigger for customers to purchase the product itself. Distributing novelties can provide an opportunity for customers to learn about your products or services. Additionally, by adding novelties as added value rather than just selling the products or services alone, you can generate more interest.

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A novelty item is a product that companies distribute for free to enhance the recognition and image of their goods or services. By distributing them for free, anyone can easily accept them, allowing for efficient promotion that leads to increased sales. To leave an impression of the company on the recipients, novelty items are mostly produced and distributed with the company name or logo printed on them. On the other hand, a "soshina" refers to items given as a greeting or to express gratitude. The original meaning literally translates to "a humble item," but it is generally used to convey modesty, implying "my gift is not that significant." The items given as soshina vary, but expensive items do not qualify. Soshina are used for small gifts, so they are typically single items rather than a set, and the general price range is considered to be around 3,000 yen. The purpose of distributing novelty items and soshina The purpose of distributing novelty items is to make more people aware of the company or service. To leave an impression of the company on the recipients, the distributed items usually include the company name or logo.

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The main reasons many companies are focusing on producing novelties are as follows: 1. They help people remember the company name. By printing the company name or brand name on novelties, they serve as a business card and provide an opportunity for people to remember the name. 2. They contribute to enhancing the company's image. Distributing novelties that are appreciated by recipients can lead to an improved company image. If high-quality novelties can be provided, it can also enhance the image of products and services, contributing to sales promotion. 3. They allow for low-cost advertising to new customers. Running large-scale advertisements such as TV commercials or screens in public places can cost hundreds of thousands to millions of yen. In contrast, novelties can be produced for a few dozen to a few hundred yen each, allowing for low-cost advertising. 4. They can appeal again to existing customers. Distributing novelty goods can also be expected to have the effect of retaining existing customers. The difference between "promotional items" and "novelties": Promotional items refer to things that are distributed for free. It encompasses all goods given away for free for the purpose of sales promotion. The purposes vary, including promoting products or services, increasing brand awareness, and enhancing the company image.

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Measuring the effectiveness of novelties is extremely important as it helps identify areas for improvement and provides hints for future initiatives. The purpose of distributing novelties is to promote the company or product. While there are cases where they are distributed as a gesture of gratitude, they are primarily distributed to enhance recognition of the company or product and for promotional purposes. It is crucial to measure and analyze the effects before and after the distribution of novelties. It is recommended to analyze using several measurement methods rather than just one. By comparing changes from both quantitative and qualitative perspectives, various issues are likely to emerge. To maximize a company's revenue, continuous analysis and improvement of issues through effectiveness measurement becomes essential. The effects of novelties are as follows: - Increased recognition: Novelties have the effect of enhancing the recognition of the company or product. - Improved image: If the novelty is something customers want to show off, it will increase customer satisfaction and create an impression of an attractive company. - Increased customer attraction and sales: Novelties pair well with campaign planning, so companies often utilize novelties when planning limited-time campaigns.

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- What are promotional items? Promotional items refer to free goods distributed for the purpose of advertising. They are distributed with the aim of increasing awareness of sales promotions and the company's products or services, thereby aiming to boost customer traffic and sales figures. Particularly when wanting to increase store visits, distributing promotional items attracts interest from many people, which is why they are frequently used. They are effective for acquiring new customers. - What are novelties? Novelties are free goods distributed to a limited audience. Instances when novelties are distributed include at the time of product purchase or when responding to a survey. Additionally, it is essential for novelties to have the company name, product name, or logo printed on them. By increasing the frequency of use or visibility, the promotional effect of novelties can be enhanced. Even if they do not show immediate effects, goods distributed as novelties may later lead to renewed purchases or usage. In BtoB contexts, novelties are sometimes used as greeting gifts to clients to make it easier for new customers to remember the company name.

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The sale of novelties may be considered illegal. In the first place, promotional items like novelties cannot generally be sold. Products for sale are required to have a household goods quality label. However, novelties are not subject to this requirement, so they often do not have a household goods quality label. Selling items that do not have this label is illegal as it violates the "Household Goods Quality Labeling Act." If you plan to sell novelties as products, you should understand the Household Goods Quality Labeling Act and ensure that you provide compliant labeling. When selling novelties, pay attention to the following three points: - Include household goods labeling on novelties. Check which category the product falls under and adhere to the required labeling before proceeding with sales. Companies need to indicate a prohibition on resale at the production stage of novelties to avoid compromising product value and profits. - Conduct promotions in accordance with the Prize and Representation Act. When promoting products, ensure that you understand the Prize and Representation Act and communicate the product's appeal accurately to avoid misleading consumers.

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The Effects of Novelties in the Real Estate Industry - The Effect of Increasing Recognition with Branded Novelties In the real estate industry, novelties often feature the names of house manufacturers and construction companies, similar to general novelties. Particularly, everyday-use novelties can also be expected to have a mere exposure effect. The more a novelty is used, the more it leaves a subtle memory in the recipient's subconscious, which could potentially lead to business opportunities triggered by some event. - The Effect of Increasing Attractiveness with Special Novelties If you want to enhance your attractiveness, it is advisable to utilize novelties that have a sense of specialness. A novelty that makes someone think, "Maybe I should check it out if I can get this novelty," is guaranteed to be effective. Additionally, when people receive something or experience a service, they often feel a sense of obligation to reciprocate. - The Effect of Differentiating from Competitors with Unique Novelties The real estate industry is highly competitive, so novelties are an effective means to showcase unique appeal compared to other companies. If a novelty is designed to be perceived as "interesting!" or "rare!", it can leave a strong impression.

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The reasons why cotton bags are recommended as promotional items include not only their advertising effectiveness for the company but also their durability and consideration for the environment. Promotional items are used for promotion by printing the company name or brand logo on them. In particular, cotton bags can be used on a daily basis, which increases the chances of seeing the company name or brand logo, leading to high advertising effectiveness. Additionally, durable cotton bags are useful items in various situations such as shopping, traveling, and everyday carrying. If the recipient carries the cotton bag regularly, it can promote the company to people around them while they walk. Furthermore, cotton bags are made from recyclable materials, which can reduce waste compared to disposable plastic bags. For companies that are committed to environmental protection, distributing cotton bags as promotional items can also contribute to their branding. The recommended stores and industries for distributing cotton bags are as follows.

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Three Types of Novelty Creation - Ready-made Product with Customization A ready-made product with customization refers to the method of adding a company name or logo to an existing product. There are various types of ready-made products, including stationery like pens and notepads, as well as everyday items like masks and towels. This method has the lowest cost among the three types and can be ordered easily in a short period. - Semi-Custom Made Semi-custom made refers to a method where the design of the product can be freely chosen from a set of options. For example, it often allows for the selection of font size, color, material, and shape of the product. Although it takes more time and costs more than simply adding a name to a ready-made product, it is perfect for creating a novelty item with a bit of a special touch. - Full Custom Order Full custom order refers to a method where all specifications, sizes, and materials of the product can be freely chosen. This is the most expensive and time-consuming option among the three, but it offers the advantage of creating a completely original novelty item that cannot be found elsewhere.

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- The price of novelties is determined by the Prize Offering Law! A novelty refers to goods distributed free of charge as part of advertising and promotional activities. On the other hand, when distributing them, they must be produced within the amount specified by the Prize Offering Law. The Prize Offering Law is a regulation that requires truthful representation when providing prizes and gifts from the perspective of consumer protection. Since novelties are distributed free of charge, if expensive novelties are produced, many people will gather. In other words, if a novelty is produced at too high a price, it may lead to irrational product selection. If such a situation were allowed to occur freely, it could potentially disadvantage consumers, which is why the Prize Offering Law sets a price ceiling. - Novelties fall under the category of total gifts according to the Prize Offering Law. The price ceiling for novelties as determined by total gifts is as follows: If the amount paid by the customer is less than 1,000 yen, the maximum value of the prize is 200 yen. If the amount paid by the customer is 1,000 yen or more, the maximum value of the prize is 20% of the payment amount, or 100 yen as a general rule if there is no payment.

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The purposes for which they are used are various. So, are they achieving the desired effects? 【Q】Do you remember the company name, product name, or service from the received novelty? 【A】Remembered... 30.7% Not remembered... 65.6% ...It's a disappointing result. It exceeds half. 【Q】What novelties are you happy to receive? 【A】1. Daily consumables 2. Stationery 3. Cooking-related consumables 4. Household goods 5. Daily goods 6. Relaxation items 7. Eco-friendly goods 8. Kitchenware What people are happy to receive are consumables they use regularly. However, the lack of originality is a drawback. 【Q】Have you ever purchased a product just to get a novelty? 【A】Yes... 39% No... 61% Isn't that a pretty good number? As for specific items, things like: - Merchandise featuring famous characters or idols - Goods with ideas related to the product - Collectible items were mentioned.

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Copyright refers to the legal rights granted to authors for the works they create. Since designs, logos, illustrations, and photographs are works protected by copyright, the authors who create them hold copyright. Additionally, works are protected by law, and in the case of corporations, failing to uphold copyright can result in fines of up to 100 million yen. To avoid heavy fines, it is important to be cautious about not violating copyright when producing novelties. There are three cases in which novelties may infringe on copyright: - Using illustrations of popular characters: Using illustrations or images of popular characters in product designs without obtaining permission from the author constitutes copyright infringement. - Using images of celebrities without permission: Using photographs of celebrities, such as entertainers or athletes, in designs without their consent constitutes a violation of their right of publicity. - Using photographs taken by others without permission: Since photographs are also considered works, using images taken by professional photographers in designs without permission is also a violation of copyright.

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At the open campus, it is important to distribute novelties that students will appreciate. Therefore, here are seven recommended novelties for distribution at the open campus. - Ballpoint pens and highlighters Writing instruments are very practical items for students. If distributed as novelties, they can be used during classes and studying, and it is expected that the students who receive them will be happy to use them. - Sticky notes Sticky notes can be used for various purposes such as taking notes, organizing documents, and emphasizing important points. Especially for students, who need to organize a lot of information during classes and studying, sticky notes are highly valued as a practical item. - Tote bags and canvas bags Tote bags and canvas bags are useful items for carrying pamphlets and materials from the open campus. Even after the open campus is over, they can be used for shopping or outings. - Smartphone accessories Convenient accessories for smartphones that are used daily will be appreciated by anyone. In particular, portable batteries, smartphone stands, and cleaning cloths are novelties that students are likely to enjoy.

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Novelty items are one of the effective promotional tools. The effects of novelty items in the real estate industry are as follows: 1. The effect of increasing recognition with branded novelty items. In the real estate industry, as with general novelty items, many have the names of house manufacturers or construction companies printed on them. Especially for everyday use novelty items, the mere exposure effect can also be expected. A subtle memory remains in the recipient's subconscious, which could lead to business opportunities triggered by something. 2. The effect of increasing customer attraction with special novelty items. Even though they are called novelty items, they vary in terms of type, price, and quality, ranging from inexpensive to relatively expensive. If you want to enhance customer attraction, it is advisable to use novelty items that have a bit of a special feel. If a novelty item makes someone think, "Maybe I should check it out if I can get this novelty item," it will definitely be effective. 3. The effect of differentiating from competitors with unique novelty items. Purchasing real estate is often said to be a once-in-a-lifetime purchase, involving a significant amount of money. The real estate industry is highly competitive, so novelty items are one effective means to showcase unique appeal that sets you apart from other companies.

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The key points for producing promotional items without failure are as follows: - Set a budget If you create promotional items without a budget in mind, you may end up exceeding your budget, resulting in items that offer poor cost-effectiveness. If the cost incurred does not yield significant benefits, there is no point in producing the promotional items. However, it is important to be aware of the Prize Contest Law. Promotional items fall under the category of total prizes according to this law, which sets a limit on production costs. Exceeding this limit would be a violation of the law. - Clarify your target audience Carefully consider who will receive the promotional items you produce. For example, if your target audience is business professionals, distributing items that can be used in the kitchen may not resonate with them. While there is a possibility that some may use them at home, items that can be used in a business setting are more practical and appreciated. - Decide on the distribution location By determining where you will distribute the items, you can choose more suitable items. For instance, at trade shows or events, distributing tote bags that can hold materials or, in the summer, handing out fans or hand-held fans would be well received.

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Recommended 5 Corporate Novelties 1. Ballpoint Pen As a distributor, it is inexpensive yet highly practical, compact, and easy to distribute, making it a great choice for novelty production. The risk of failure is low, making it an ideal item for first-time novelty production. 2. Disinfecting Wet Wipes Compact and convenient, these are recommended items for a wide range of target audiences as they are not cumbersome to receive and can be used easily. 3. Eco Bag Using environmentally friendly materials for eco bags allows companies to promote their commitment to SDGs, enhancing their corporate image. 4. Tumbler It is important to focus not only on the design of tumblers but also on their functionality. By pursuing usability features such as heat retention, cooling effects, spout shape, and ease of cleaning, they become more desirable items to receive. 5. Bamboo Mug Made from bamboo, these mugs are lightweight and resistant to breakage. Their matte texture and calm color scheme make them visually appealing for printing, making them popular items for corporate promotion.

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Recommended Corporate Novelties: Top 5 Picks 1. Tote Bag A classic novelty item that is popular. It can be carried over the shoulder and is spacious enough to hold A4 documents, making it versatile and suitable for a wide range of age groups. 2. Market Bag This eco-friendly bag has a size that is perfect for shopping or as a secondary bag, featuring a simple design that is stylish. It can be compactly folded with a rubber band for easy transport. Made from lightweight, high-density polyester fabric that resists wrinkles, it is both light and durable. 3. Fair Trade Cotton Canvas Flat Pouch This item comes with an international fair trade certification label, which can enhance corporate value through commitment to sustainable development goals (SDGs). The dyeing factory is also a fair trade certified facility. 4. Tumbler A double-layer plastic tumbler. Its design resembles a takeout cup, and the lid serves as a stylish accent. 5. Bamboo Mug Lightweight and resistant to breakage, this mug features a matte texture and calm color tones that are stylish and ideal for printing.

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In recent years, as interest in environmental issues has grown, eco-friendly novelties have gained attention. These eco-friendly novelties bring the following effects and benefits to companies and brands: 1. Branding as an environmentally conscious company In modern society, how companies and brands address environmental issues has become an important criterion for consumers. 2. Impact on recipients Eco-friendly novelties can leave a strong impression on those who receive them. By using materials or designs that differ from typical novelties, they can convey uniqueness and novelty. 3. Contribution to the SDGs Eco-friendly novelties can also be positioned as efforts towards the Sustainable Development Goals (SDGs). If a company wants to promote initiatives such as effective resource utilization and reducing environmental impact, producing and distributing eco-friendly novelties is effective. This way, companies can also strengthen their aspect of social contribution activities.

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7 Recommended Novelties for Open Campus and Entrance Ceremony at Vocational Schools 1. Stationery items like pens and notebooks Stationery is essential for the start of school life, making it a perfect blend of practicality and commemorative value. 2. Tote bags for carrying materials For new students, a bag suitable for carrying school materials and texts is extremely helpful. 3. Convenient smartphone accessories Smartphone accessories are items that are closely related to students' daily lives and will be very well received. 4. Towels that serve as memorable keepsakes Towels with logos, often seen at sports events and festivals, are items with high commemorative value. 5. Cozy blankets for winter Distributing warm blankets as novelties during the entrance ceremony in cold seasons is also recommended. 6. Stylish and easy-to-use tumblers From an ecological perspective, reusable tumblers are supported by many students. 7. Special keychains Keychains that help organize keys and cards are essential items in students' daily lives.

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Stylish and Cute! 7 Novelty Items for Women 1. Tote Bag Tote bags are items that combine functionality as a fashion accessory with storage capacity. 2. Pouch, Drawstring Bag, Sacoche Pouches are perfect for storing cosmetics and accessories, drawstring bags are great for carrying snacks and small items, and sacoches match casual styles, each with its own unique features. 3. Mug Bottle, Tumbler Mug bottles and tumblers, which are easy to carry and come with insulation and cooling functions, are popular items throughout the year. 4. Cutlery, Soup Jar While opportunities for dining out are increasing, more women are making their own bento boxes for health and savings. 5. Stationery, Ballpoint Pen In particular, ballpoint pens that feel good to use or have unique designs can lift your spirits every time you use them. 6. Self-Light Self-light refers to a light that is useful for taking selfies. The demand has increased with the widespread use of smartphones. 7. Beauty Products Mini-sized beauty products that are helpful for daily skincare, hand care while traveling, or at the office are recommended.

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Three Points for Creating Memorable Novelties 1. Don't Overemphasize Memorability Focusing too much on being memorable can risk diminishing the practicality of the novelty. Conversely, if you only prioritize practicality, you may lose the element of fun and novelty. For example, uniquely shaped sticky notes or pens that are difficult to use in everyday situations may be interesting and memorable, but they might not be used often. 2. Create Impactful Novelties People are easily captivated by items that can grab their interest in an instant amidst the vast amount of information they encounter daily. For instance, a business card holder with a shape different from the usual card type or an eco-bag with an interesting shape or design can attract the attention of those who receive them. 3. Tailor Novelties to the Target Audience Novelties should not be distributed uniformly to everyone; the optimal items vary depending on the target demographic. For events aimed at young women, cute cosmetic goods or fashion items are suitable. For business professionals, items that convey a sense of luxury and elevate status in office or business settings are more appropriate.

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Scene-specific! Here are some items that are appreciated as commemorative gifts. - Items that are appreciated as gifts for founding anniversaries or milestone anniversaries: Tumbler Luxury ballpoint pen Desk clock When selecting commemorative gifts for employees or business partners, it is important to choose items that meet their needs. Although it is necessary to cater to these needs, founding anniversaries and milestone anniversaries are not occasions for frequent gifting. It is best to give something special that will be memorable for the recipient. - Items that are appreciated as gifts for grand openings: Eco bag Cutlery set Mug For office or store openings, it is advisable to choose practical items. Receiving something that can be used in daily life tends to evoke a feeling of "I'm glad to receive this," and leaves a good impression on the recipient. - Items that are appreciated as gifts for graduation or completion ceremonies: Photo frame Mug Personalized ballpoint pen When distributing items for graduations from kindergarten, elementary school, middle school, high school, or university, careful consideration is needed. Although the needs may vary at each stage, it is recommended to choose items that will serve as lifelong mementos or that will be useful as they move on to the next step.

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