I would like to focus on "WEB marketing" and share my thoughts with you!
"The purpose of a company is to create customers." This is a quote from Drucker, the god of management. Therefore, "marketing" is an important point. It connects to all marketing activities, and it is precisely about "contributing to the company's profits." It involves effectively promoting the company's image and making products and services known to many people online to boost sales. ● Characteristics of WEB Marketing It can be effectively conducted online, and the measures that please customers are easy to analyze. For example, a beverage manufacturer conducted campaigns and announcements on multiple social media platforms like Twitter and Facebook. As a result of giving away novelties to campaign winners, there was an increase in user posts of product and gift images (expanding recognition), leading to sales promotion. Moreover, based on this outcome, quantifiable analysis can be conducted, which can be utilized for future activities. This is an example of WEB marketing that effectively leverages the characteristics of social media.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.