In recent years, awareness of eco-friendliness has been increasing. This time, we will introduce eco-related novelty goods and the benefits of engaging in eco-friendly initiatives!
The environmental issues are becoming increasingly serious year by year. Within the efforts of the SDGs, consumer awareness has been rising, starting with the implementation of the "charging for plastic shopping bags" in July 2020. In this context, we had the opportunity to conduct a survey among Generation Z (our own research). When asked, "Are you interested in the SDGs?" I expected the answer to be "Yes, I am interested," but many responded with "No, I am not interested." This unexpected answer led to further exploration, revealing that while they see the efforts of the SDGs as a given, they are concerned about whether society and companies are actually "taking action." Based on this, I recommend the following two items: - Eco-bags: With the increase in demand due to the charging for plastic bags, eco-bags have become popular. If you are considering creating them as promotional items, washable ones are recommended. If they can be kept clean, they also provide peace of mind from an infection prevention perspective. - Tote bags: Lightweight and easy to carry, tote bags are popular practical items. Among them, those that are "easy to fold and convenient to carry," "suitable for both men and women," and "can be worn over the shoulder" seem to be particularly well-received.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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