This article explains the reasons why cotton bags are chosen as novelties, recommended industries, and points to consider.
The reasons why cotton bags are recommended as promotional items include not only their advertising effectiveness for the company but also their durability and consideration for the environment. Promotional items are used for promotion by printing the company name or brand logo on them. In particular, cotton bags can be used on a daily basis, which increases the chances of seeing the company name or brand logo, leading to high advertising effectiveness. Additionally, durable cotton bags are useful items in various situations such as shopping, traveling, and everyday carrying. If the recipient carries the cotton bag regularly, it can promote the company to people around them while they walk. Furthermore, cotton bags are made from recyclable materials, which can reduce waste compared to disposable plastic bags. For companies that are committed to environmental protection, distributing cotton bags as promotional items can also contribute to their branding. The recommended stores and industries for distributing cotton bags are as follows.
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- Restaurants In restaurants where a variety of people come regardless of age or gender, a universally appealing cotton bag is ideal. A stylish cotton bag that matches the store's image can contribute to branding. Additionally, it can be expected to increase customer visits motivated by the novelty item. - Companies that handle their own products or services Distributing cotton bags at trade shows or company presentations can serve as a useful tool for holding materials on the spot, making it a welcomed item. Furthermore, if promotional materials for the company are included and distributed at the same time, it allows for efficient promotion of products or services. - Event organizers Novelty items received at event venues tend to stick in people's memories, leading to high promotional effectiveness after the event concludes. If distributed with a design that is easy to use in everyday life, attendees are likely to continue using them, helping them remember the event name or organizer. Convenient cotton bags are highly suitable as novelty items. Since cotton bags are practical and can be used daily, printing the company name or brand logo on them can yield promotional benefits.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.