Points for Creating Novelty Items Without Failure! Explanation of Failure Examples and How to Choose a Production Company.
If you are new to creating novelties or struggling to achieve good results, please use this as a reference.
The key points for producing promotional items without failure are as follows: - Set a budget If you create promotional items without a budget in mind, you may end up exceeding your budget, resulting in items that offer poor cost-effectiveness. If the cost incurred does not yield significant benefits, there is no point in producing the promotional items. However, it is important to be aware of the Prize Contest Law. Promotional items fall under the category of total prizes according to this law, which sets a limit on production costs. Exceeding this limit would be a violation of the law. - Clarify your target audience Carefully consider who will receive the promotional items you produce. For example, if your target audience is business professionals, distributing items that can be used in the kitchen may not resonate with them. While there is a possibility that some may use them at home, items that can be used in a business setting are more practical and appreciated. - Decide on the distribution location By determining where you will distribute the items, you can choose more suitable items. For instance, at trade shows or events, distributing tote bags that can hold materials or, in the summer, handing out fans or hand-held fans would be well received.
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Here are some examples of failures in novelty production. - Not clearly defining the purpose and target for distribution For instance, if the purpose is to distribute during sales activities, it is effective to choose office supplies that can be used at the company. If the goal is to acquire new customers, opt for items that include a QR code. - The message is too strong Consider whether "I would be happy to receive this" as a fundamental premise, and create novelties that balance practicality and design. - The size is too large Remember that novelties are perceived as "extras," and choose items that are a manageable size for the recipient. - Items that can be easily discarded To maximize the effectiveness of novelties, select items that can be used and appreciated for a long time. Here are three key points for choosing a novelty production company that won't lead to failure: - Compare multiple production companies - Ensure they can support you from the planning stage of novelty production - Confirm the process of novelty production Our company’s strength lies in our ability to handle everything from product planning to design, engineering, and production in a consistent manner. If you are considering producing novelty goods, please feel free to contact us through our website.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.