The 3C analysis is a framework in marketing strategy. Recently, it is also common to adopt "5C analysis" by adding two more elements.
●3C Analysis 3C analysis is a marketing method that summarizes and analyzes three elements: "Market and Customers (Customer)," "Competitors (Competitor)," and "Company (Company)," to identify essential factors for success known as "KSF (Key Success Factor)." It serves as a framework to understand market and customer needs, analyze the market share and evaluations of competitors, and identify the strengths and challenges of one's own company. There is also a concept called "4C," which adds "Co-Operator" to the 3C analysis. A co-operator refers to elements that aim to strengthen business through alliances such as inter-company collaborations. ●5C Analysis 5C analysis is a framework consisting of five elements: "Market and Customers (Customer)," "Competitors (Competitor)," "Company (Company)," "Customer's Customer," and "Customer's Competitor." It is generally said to have derived from 3C analysis... For more details, please refer to the related links.★
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