This time, I will share about the planning of "content," which is one of the customer attraction strategies.
Persona Setting We define the target individuals and provide the necessary user experience. For example, when considering content for a website, we set multiple personas. For instance, "customers" and "job seekers." For "customers," we would create pages for products and services that they are likely to view. For "job seekers," while a conditions page is necessary, it would also include testimonials from current employees (especially those of a similar age), creating a user-focused page that conveys the company's atmosphere. Publishing Sites Let's plan content considering various platforms such as websites and social media. Recently, from the perspective of product branding, we have seen a trend towards diversifying visuals in campaigns and landing pages to convey strong impact and messaging. There has been a growing focus on utilizing "owned media," where companies develop their own media and combine it with public relations and advertising to achieve high marketing effectiveness, leading to diversification in their own media.
Inquire About This Product
basic information
For more details, please refer to the related links or feel free to contact us.
Price range
Delivery Time
Applications/Examples of results
For more details, please refer to the related links or feel free to contact us.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.