Let's understand the important reasons for creating novelties so that they are not judged as "unnecessary!" within the company.
The main reasons many companies are focusing on producing novelties are as follows: 1. They help people remember the company name. By printing the company name or brand name on novelties, they serve as a business card and provide an opportunity for people to remember the name. 2. They contribute to enhancing the company's image. Distributing novelties that are appreciated by recipients can lead to an improved company image. If high-quality novelties can be provided, it can also enhance the image of products and services, contributing to sales promotion. 3. They allow for low-cost advertising to new customers. Running large-scale advertisements such as TV commercials or screens in public places can cost hundreds of thousands to millions of yen. In contrast, novelties can be produced for a few dozen to a few hundred yen each, allowing for low-cost advertising. 4. They can appeal again to existing customers. Distributing novelty goods can also be expected to have the effect of retaining existing customers. The difference between "promotional items" and "novelties": Promotional items refer to things that are distributed for free. It encompasses all goods given away for free for the purpose of sales promotion. The purposes vary, including promoting products or services, increasing brand awareness, and enhancing the company image.
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basic information
What is a novelty item? A novelty item refers to something that is distributed for free to specific individuals. Since promotional items encompass all goods that are given away for free, novelty items can be considered a part of promotional items. The "specific individuals" refer to the target audience. Examples of distribution scenarios include buyer benefits and visitor benefits. By limiting the distribution to certain individuals, the perceived value of the novelty item increases, and it can encourage potential customers to consider purchasing products with the novelty item in mind. Let’s create novelty items that won’t be met with a "no thanks!" Distributing novelty items not only has sales promotion effects but also allows a company or brand to make an impression at a low cost. Additionally, it can contribute to enhancing the company’s image. However, care must be taken when selecting novelty items. To achieve effects such as sales promotion and image enhancement, it is essential to distribute novelty items that align with the needs of the target audience. To avoid giving a negative impression to the recipients, let’s create novelty items that they would be happy to receive. If you want to create novelty items that are likely to be well-received, it is advisable to consult with professionals in novelty item production.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
