In the previous discussions, I talked about the two categories of web marketing: "Content" and "Public Relations." This time, I will talk about "Advertising."
Advertising, as the name suggests, is about "broadly informing a large number of people about companies, products, services, etc." Listing ads are advertisements conducted for specific keywords on platforms like "Google" and "Yahoo!" They appear at the top when searched on search engines, allowing for effective approaches to users who are interested in products or services, thus making it easier to enhance cost-effectiveness. Additionally, there is the advantage of being able to set budgets freely and starting with a low budget easily. On the other hand, there is a drawback that it is not suitable for approaching users whose needs are not yet apparent. Social media advertising is essential in current website management, as utilizing social media is indispensable. For example, it is used to create 'connections' with consumers and targets through Facebook's "Like Ads" or Twitter's "Promoted Accounts." Furthermore, by disseminating through Instagram's "Post Ads" or Twitter's "Promoted Tweets," many ads are utilized with the aim of 'communicating' by directing users who click on the ads to specific pages or encouraging app installations.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.