Early recovery forecast for inbound demand. What novelties will delight foreign tourists?
In the inbound market, novelties play a very important role. This time, I will explain novelties in the market.
1. Early Recovery of Inbound Demand Since the relaxation of border measures in October last year, the number of foreign visitors to Japan has been recovering at a faster pace than expected. For Western countries, it is important to provide accommodation services with added value. For Asian countries, it will be necessary to prepare souvenirs that enhance purchasing motivation. 2. Purpose of Novelties in the Inbound Market ■ Enhancing Branding By distributing novelties to foreign tourists, Japanese companies and organizations can enhance their branding. For example, printing logos on eco-bags can create a connection with Japan's image for tourists and is expected to increase recognition. ■ Conveying Gratitude The spirit of Japanese hospitality can be conveyed to tourists, leaving a positive impression. 3. What Novelties Are Well-Received Foreign tourists seek unique items that can only be obtained in the country they are visiting. ■ Items Unique to Japan Traditional Japanese crafts, Japanese miscellaneous goods, and Japanese sweets that embody the essence of Japan. ■ Items Usable During Their Stay in Japan Pass cases that can be used when traveling by train or bus, and eco-bags that can be used when shopping.
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4. Points to Note When distributing novelties to foreign tourists, it is important to pay attention to how you communicate. Even if you have prepared attractive novelties, if the usage is unclear, it can lead to confusion. Make sure to clearly convey the usage and appeal of the novelties in a language and symbols that foreign tourists can understand. 5. Finally In this article, we explained what novelties that delight foreign tourists are, based on the purpose of novelties in the inbound market. As inbound demand recovers, novelties play a very important role in attracting foreign tourists. By understanding the needs of foreign tourists and providing hospitality with added value through novelties, we can capture their hearts. *For more detailed information on this column, please refer to the related links. For further inquiries, feel free to contact us.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
