"Which novelty should I choose?" "What is a practical novelty?" Are you wondering about these questions?
To achieve results within a limited budget, it is important to choose practical novelties. Three reasons why practical novelties are chosen: [Reason 1] They increase the frequency of contact with the company name. Unlike advertisements that are only seen once, practical novelties are used repeatedly in daily life, keeping the company name and logo in view. [Reason 2] They are well-suited for corporate initiatives. In corporate initiatives, where long-term relationship building is necessary, practical novelties are a good choice. [Reason 3] Their value lies in continued use. Practical novelties only demonstrate their high effectiveness when they are used continuously.
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Three Points for Choosing Practical Novelties [Point 1] High Frequency of Use By selecting items that are used frequently, the opportunities to encounter the company name naturally increase, leading to maximized promotional effects. [Point 2] Alignment with Distribution Scene It is crucial to specifically envision the distribution scenario and choose items with optimal practicality for that situation, as this is a key to success. [Point 3] Balance of Cost and Quality When considering items that will be used for a long time, this ultimately leads to cost-effective novelties.
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Introducing popular practical novelties for corporations 1. Stationery and desk supplies This category has stable popularity due to its practicality and versatility. 2. Household goods and eco-friendly items Using environmentally friendly materials makes it easier to convey a company's stance and values. 3. IT and digital-related goods This category is suitable for corporate initiatives as it balances practicality with an advanced image. Three design points to enhance the practicality of novelties [Point 1] Logo placement and visibility A design that does not compromise practicality ultimately increases usage frequency. [Point 2] The importance of simple design The simpler the design, the more suitable it is for novelties that will be used for a long time. As a result, the usage period will extend, and opportunities to encounter the company name will increase. [Point 3] Innovations for long-term use Small innovations accumulate to lead to cost-effective novelty production. Let's implement memorable initiatives with practical novelties The effectiveness of practical novelties can greatly change depending on the selection and design. It is important to organize the purpose and distribution scene and plan from the perspective of continued use.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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