What are the selection criteria for SNS novelties? A mindset that influences the success of campaigns.
SNS campaigns are being implemented by many companies with the aim of gaining followers and expanding recognition.
The Role of Novelties in SNS Campaigns Role 1: Incentive Design that Creates Participation Motivation Novelties serve the role of concretely visualizing their value. Role 2: Elements that Induce Dissemination Behavior Novelties are not complete at the point of distribution; they are designed to have their effects spread through subsequent user behavior. Role 3: Function as a Brand Touchpoint Novelties are an important touchpoint that connects companies and users, functioning as part of the brand experience rather than just promotional items. Three Criteria for Selecting Novelties that Affect Outcomes Selection Criterion 1: Clarification of Target Suitability It is important to design a persona in advance and select items from the perspective of whether that person would "truly want" them. Selection Criterion 2: Specificity of Usage Scenarios Items that can be imagined in specific usage scenarios tend to increase the satisfaction and actual usage rates of the recipients. Selection Criterion 3: Presence of Visual Appeal Visual impact directly correlates with the ability to disseminate.
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Five Examples of Popular Items for SNS Novelties 【Popular Item 1】Acrylic Goods Due to their high design flexibility, they are characterized by the ease of expressing the brand's worldview. 【Popular Item 2】Tumblers and Bottles They pair well with office and commuting scenes, making them popular in BtoB campaigns as well. 【Popular Item 3】Eco Bags Carrying them regularly creates continuous brand touchpoints, which is an advantage. 【Popular Item 4】Mobile-Related Items This genre is well-suited for practical-focused SNS campaigns. 【Popular Item 5】Seasonal and Limited Edition Items When aiming for buzz, it is also important to incorporate a sense of exclusivity into the design. Three Points Where Selection Often Fails 【Point 1】Quality Decline Due to Cost Priority It is necessary to judge not just by simple unit price, but from a comprehensive perspective that includes usage frequency and diffusion effects. 【Point 2】Selection of Items with Low Versatility The key is to balance versatility and uniqueness. 【Point 3】Inconsistency with Brand Image Whether the design and taste of the novelty align with the brand message is an important criterion for judgment.
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Three Key Considerations for Successful Novelty Design [Perspective 1] Design Methodology Backward from the Objective By clearly defining the goal from the outset, consistency is created in the overall campaign design, which in turn makes it easier to achieve results. [Perspective 2] Planning with Awareness of Dissemination Pathways By designing the pathways for dissemination in advance, the effectiveness of the campaign can change significantly. [Perspective 3] Realistic Design Including Inventory and Operations Incorporating realistic operational design from the planning stage enhances the overall stability of the campaign and helps prevent troubles before they occur. Let's Create Novelties That Influence the Success of SNS Campaigns In SNS initiatives, the perspective of "why it is chosen" is essential, rather than "what to distribute." For a successful SNS campaign, designing novelties backward from the objective is a crucial point. For novelties that influence the success of SNS campaigns, look to Koshio Industry. One of our strengths is our ability to consistently handle everything from product planning to design, design, and production.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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