How to proceed with novelty planning? Planning methods by purpose and key points for success.
To plan effective promotional items, it is important to first clarify the objectives and then determine the items and designs by working backward from those objectives.
Five Things to Decide Before Starting a Novelty Project Instead of thinking from the beginning about "what to create," it is important to first clarify "why you are creating it." 【Point 1】Purpose of the Novelty Project Before producing a novelty item, first clarify "why you are distributing it." 【Point 2】How to Set the Target Considering the product from the perspective of the recipient is key to planning a well-received novelty item. 【Point 3】Thinking About the Distribution Scene By specifically envisioning the scenario in which it will be distributed, it becomes easier to choose practical novelty items. 【Point 4】Setting the Budget for the Novelty By clarifying the budget, it becomes easier to make decisions when considering products and specifications. 【Point 5】Role of the Novelty It is important to think of the novelty not just as a one-time giveaway, but as a communication tool that connects the company and its customers.
Inquire About This Product
basic information
5 Steps to Implement a Novelty Project Based on the conditions organized at the beginning, it is important to consider the product, design, quantity, and delivery time in order. 【Step 1】 Organize the purpose, target, and goals By clarifying "who," "what you want to convey," and "what kind of actions you want to lead to," you can establish criteria for selecting products. 【Step 2】 Choose items that match the target By selecting items that the target audience uses regularly, you can increase opportunities for them to engage with the company or brand even after distribution. 【Step 3】 Consider a design that fits the company or brand It is also important to reflect the company colors, brand worldview, and theme of the project. 【Step 4】 Decide on quantity and delivery time If there is a set distribution date, it is crucial to create a schedule by working backward from the delivery date. 【Step 5】 Consider production methods and production companies If originality is a priority, it may be beneficial to consult with a production company from the planning stage.
Price range
Delivery Time
Applications/Examples of results
Purpose-Specific | Ideas and Considerations for Novelty Planning 【Purpose 1】When wanting to increase awareness The key is to balance "design that people want to use" with "design that allows recognition of the company name or brand." 【Purpose 2】When wanting to attract customers or lead to business discussions at exhibitions or events Instead of just "distributing and finishing," let's design for the actions we want them to take afterward. 【Purpose 3】When wanting to lead to product purchases or service usage In addition to the number of novelties distributed, check the number of purchases and campaign participation to reflect on the effectiveness of the measures. 【Purpose 4】When wanting to deepen relationships with existing customers By combining it with milestones such as anniversaries or contract renewals, it can be used as a communication tool to express gratitude from the company. 【Purpose 5】When wanting to use it for anniversaries or internal events For employees, it is also important to choose items that are easy for the actual workers to use.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
