How can we stand out from other companies in the 2026 promotion? Are you struggling with wanting to know the trends of merchandise that fans will truly love?
If the goods that have been carefully produced cannot meet the expectations of fans, there is even a risk of damaging the brand image. What are the three latest novelty trends to watch for in 2026? [Trend 1] Utilizing "NFC and AR technology" to merge digital and real experiences. For example, embedding NFC tags in acrylic stands so that when a smartphone is held up, exclusive voice messages play. [Trend 2] "Personalization features" that further accelerate fan activities. Leaving room for fans to add their own touches will be a key point for projects in 2026. [Trend 3] Contributing to a circular society with "eco and upcycled materials." "Upcycled goods" made from scraps of costumes that were supposed to be discarded or materials reused from event venues are gaining attention.
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Four Secrets to Successfully Creating Projects that Excite Fans [Secret 1] Commitment to Texture: Reproducing the Worldview of the Work Through the Five Senses If you can faithfully reproduce the texture of the items that appear in the work, fans can immerse themselves in the world of the story. [Secret 2] Shooting-Specific Gimmicks that Induce Natural SNS Sharing Incorporate elements of "play" into the design that make fans want to share spontaneously. [Secret 3] Serial Number Strategy that Appeals to Collectors This is particularly ideal for distribution during special occasions such as anniversaries or movie releases. [Secret 4] Designs for Everyday Use that Encourage Long-Term Fan Engagement By creating moments in daily life that remind fans of the work, you contribute to maintaining a long-term fan base.
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Let's make the entertainment promotions of 2026 a success! In the entertainment industry of 2026, novelty items will be essential elements that incorporate digital integration, personalization, and environmental considerations. To create merchandise that deeply resonates with fans, it is necessary to develop plans that reflect the latest trends while meticulously considering the texture of details and how they appear on social media. The era of simply distributing items is over; what is now being questioned is what kind of "experience" can be provided through novelty items. Please consider the trends and tips introduced in this article to explore measures that maximize fan enthusiasm. If you are thinking, "I want to incorporate new technologies" or "I want to propose something that will surprise my clients," please consult with production professionals. With solid technical skills and flexible ideas, a partner who can lead your promotion to success in 2026 will help bring your vision to life.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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