Explaining the production points and precautions for logo-branded novelties that lead to corporate PR.
Logo-branded novelties are promotional tools that leave an impression of a company name or brand. They are used in various situations such as trade shows, anniversaries, and recruitment activities.
Three Common Concerns About Creating Logo-Branded Novelties [Concern 1] Not knowing what kind of novelty to choose The important thing is to clarify the purpose of distribution and the target audience. [Concern 2] Not understanding the effect of adding a logo The key is to create a design that makes the recipient want to use it. [Concern 3] Worries about budget and delivery time Especially for trade shows, events, and campaigns, where the dates are set, delays in delivery can be a significant issue. Three Objectives for Creating Logo-Branded Novelties [Objective 1] Increase awareness of the company or brand The main goal of logo-branded novelties is to help people remember the company or brand. [Objective 2] Increase touchpoints with customers At trade shows and events, they provide a natural opportunity for attendees to learn about the company. [Objective 3] Enhance the corporate image Novelties also serve to convey the company's values and brand image.
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Three Points to Keep in Mind When Creating Logo-Branded Novelties [Point 1] Choose Items that Match Your Target The most important aspect of creating logo-branded novelties is selecting items that are suitable for your target audience. [Point 2] Design for Everyday Use It is crucial to create a design that people will naturally want to use. [Point 3] Consider the Balance Between Quality and Cost It is important to find a balance between quality and cost that aligns with your objectives. Three Cautions When Creating Logo-Branded Novelties [Caution 1] Clarify Your Purpose Before Production The appropriate items vary depending on the purpose. [Caution 2] Pay Attention to Logo Placement and Size If you emphasize the company name too much by making the logo too large, it may become less practical for everyday use. [Caution 3] Allow Ample Time for Delivery Especially for events with fixed dates, such as exhibitions, anniversaries, or campaigns, it is necessary to set a schedule with sufficient leeway.
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7 Recommended Logo-Printed Novelties 【Recommendation 1】 Tote Bag Can be used as a bag for carrying materials and catalogs at exhibitions, and is appreciated by visitors. 【Recommendation 2】 Eco Bag If it can be folded compactly, it is easy to carry and increases the chances of being used daily. 【Recommendation 3】 Tumbler Tumblers are popular items that are easy to use in the office or at home. 【Recommendation 4】 Ballpoint Pen Ballpoint pens are a classic novelty that can be produced in large quantities at a low cost. 【Recommendation 5】 Pouch Pouches are convenient for storing small items and are used by both men and women. 【Recommendation 6】 Towel Towels are highly practical and are items that are appreciated by a wide range of people. 【Recommendation 7】 Clear File Clear files are a classic novelty that pairs well with distributing materials for corporate use.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
